Strategy Leader Joins SightX

Research tech company SightX has appointed former US marine Dr. Brad Smith as its first VP of Strategy, with a remit to lead advancements in user-centric innovation, enhance user experience and bolster the company's go-to-market capabilities.

SightX is an end-to-end market research platform merging AI with consumer psychology, allowing users to create surveys, collect feedback, run experiments and analyze data in a central hub. In November it added a Generative AI 'consultant' called Ada, followed a month later by a Key Driver Analysis (KDA) feature, promising help in answering such questions as why customers buy and what makes them loyal.

Smith is a veteran of the U.S. Marine Corps, having spent four years in the 1st Amphibious Reconnaissance Battalion; and brings ten years of experience from major organizations including five as a research scientist at Amazon, three at Qualtrics - latterly as Director of Experience Management Strategy - and fifteen months as Director, Strategy and Market Research at ADT.

SightX co-founder Tim Lawton says of the new arrival: 'As the market research technology landscape continues to evolve, SightX remains dedicated to delivering cutting-edge solutions that empower users. Brad's appointment underscores our unwavering commitment to driving differentiation and fostering continuous improvement. As a highly sought after leader in the market research space, we're proud to have him put his trust and confidence in SightX as the future of this industry'.

Web site: www.sightx.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.