Launch, Funds and CEO Hire for Belgium's iVisual

In Antwerp, Belgium, design-tech company iVisual has launched AI-based branding and packaging intelligence technology which it says will 'transform the way companies develop branding and packaging'. The new firm has appointed Julie Dumoulin as its CEO.

The new software integrates the patented scientific Color Passport System with the latest AI applications, and the launch is financially supported by local firms Athena Graphics and One Inch Whale.

iVisual aims to automate, optimise and objectify the entire branding and packaging development process, allowing for rapid and informed development of effective brands and packaging, closely aligned with consumer behaviour. Its Framework combines patented colour science (Color Passport), design semantics and predictive intelligence to anticipate how consumers will perceive a design and make decisions in the first three to five seconds, feeding this information to users of its platform.

Belgian firms Athena Graphics, a design-to-print company headquartered in Roeselare, and One Inch Whale, a research agency headquartered in Hasselt, have invested in the company, which will use the funds for development and international expansion.

Dumoulin is the founder of packaging AI company Opinry, and also has a share in the company. She comments: 'We are incredibly excited about the launch of iVisual technology and its potential to rewrite branding and packaging development standards. The involvement of Athena Graphics and One Inch Whale strengthens our ability to support the entire value chain. We will soon start testing our first prototype with a few selected agencies and brands. Interested in co-creation? There is still a spot available. Keep an eye on us, because we are coming!'

Wim Hamaekers, Managing Partner at One Inch Whale says the firm aims 'to maximise the use of existing data and knowledge before conducting consumer research', and adds: 'The iVisual platform is a perfect complement to our current services enabling us to make concrete design recommendations regarding brand and packaging. This is invaluable for our customers'. Athena CEO Ignace Cosaert comments: 'By investing in iVisual, we underline our commitment to innovation beyond artwork and prepress. We are ambitiously looking ahead and believe very strongly in this partnership with impact in the packaging industry'.

Web site: www.i-visual.com .


Pictured: from right to left Thierry Lescrauwaet, Karine Steculorum, Ignace Cosaert, Wim Hamaekers, Jasper Scheir, Julie Dumoulin

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.