2CV Promotes to Create Two CEOs

Consumer and B2B research agency 2CV has promoted Sabine Cronick to the role of CEO of UK/EU, and James Redden to CEO of US and APAC.

2CV is headquartered in London, with additional offices in Los Angeles, San Francisco and Singapore. The company is part of marketing strategy, insights and comms specialist Digital Technology Advisory Group (DTAG), acquired a year ago by private equity firm Vespa Capital.

Having played a key role in the company's growth and international expansion Cronick, who joined 2CV in 2008, and Redden - 2011 - will now jointly head it up. Cronick, who became MD UK in 2019, says of her new role 'I am honoured to be leading the company into the future as we move into this next phase. Together with the talented team across the globe, I am excited to contribute to 2CV's legacy of excellence'. Redden, who has served as MD Asia Pacific for a dozen years, comments: 'It's exciting to be shaping the future of the company, and growing our business in the US and APAC. I look forward to building and strengthening relationships with our great clients across the world'.

Web site: www.2cv.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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