Three Appointments for GBK

Marketing strategy, consumer behavior and analytics consultancy GBK Collective has appointed Virginia Lennon as SVP of Research and Insights, Prachi Bhalerao as Marketing Data Scientist, and Reagan Jacobs as Senior Analyst.

GBK was co-founded by the Vice Dean of Analytics and Chair of Wharton's Marketing Department, and applies a combination of academic expertise and real-world corporate experience to clients' business issues.

Lennon (pictured) previously held senior leadership positions at Ipsos Connect, Ipsos Media & Technology, OTX Research and Telemundo Network. As an SVP during a fifteen year spell at Ipsos she led a content strategy team collaborating with content creators and media organizations; and acted as a multicultural consumer expert for Ipsos Connect. In her new role she will help GBK's clients to identify key trends and gain deep insights to reach target consumers as well as business-to-business customers.

Bhalerao brings in-depth analytical experience with a focus on econometrics, statistical analysis and machine learning. She worked previously for teams at Deloitte, Ernst & Young and Siemens. She holds an MBA in Business Analytics from UC San Diego, as well as an MBA in Technology Management and a Bachelor's Degree in Computer Science from NMIMS.

Jacobs brings qual and quant research and consulting experience, from sectors including grocery, convenience, CPG, automotive, sporting goods and technology. At GBK, she will support the end-to-end execution of research projects and build strong client relationships. She holds a Bachelor's Degree in Economics from the University of Notre Dame.

Co-founder and CEO Jon Greenwood says of the hires: 'We continue to invest in hiring the industry's best marketing strategy, insights and data science leaders. Virginia's expertise in leading brand and content focused insight efforts coupled with her subject-matter expertise on multicultural consumers is invaluable for our growing roster of global clients. We're thrilled to welcome Virginia to the GBK Executive team, along with Prachi and Raegan who further bolster our team's bench strength around analytics, quantitative and qualitative research'.

The company is online at www.gbkcollective.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.