OOH Specialist Veridooh Appoints Global President

Australia-based Out-of-Home tracking and measurement specialist Veridooh has appointed Nick Parker, formerly Global COO of WPP agency Kinetic, as its Global President, charged with driving the firm's expansion info new markets.

Launched in 2019, Veridooh aims to help OOH advertisers grow through verification, measurement and automation, offering tools including 'SmartCreative', to independently track and measure 'every second of every panel, anywhere in the world' via partnerships with media agencies including GroupM, IPG Mediabrands and Omnicom Media Group to verify their out-of-home campaigns.

Parker brings more than 35 years' OOH experience, almost all of it at WPP's Kinetic and for the last decade has worked as its Global Chief Investment Officer and Global COO, overseeing more than 350 staff. Since leaving WPP he has founded a Consultancy called Go2OOH and he joins Veridooh on a fractional basis.

According to figures quoted on www.newdigitalage.co , 65% of OOH revenue in the UK last year came from digital (DOOH), and 35% in the USA. According to the publication, Parker says Veridooh's 'vision for a more trusted, automated and data-driven OOH ecosystem ticks all the boxes' for him, while Veridooh co-founder Mo Moubayed says Parker's arrival 'bolsters our international capabilities and rounds out our international go to market team'. Moubayed adds: 'What was evident from day one with Nick, is that we shared a vision to make OOH the most trusted medium. With his experience, knowledge and relationships, we have no doubt we can fast track this mission globally making a huge impact for advertisers and the industry'.

The company, which recently appointed Nick Wong as Chief of Staff and Alexander Fleming as Head of Marketing, is online at www.veridooh.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.