Director Hire and Multiple Promotions at AMC Global

Custom market research firm AMC Global has appointed Jennifer Binelli as Senior Research Director, Strategy & Insights, and made a number of promotions including Ashley D'Annunzio to VP of Qualitative Insights and Reene Kalola to Senior Research Director, Strategy & Insights.

The firm is based in Blue Bell, PA, USA and focuses on research for product launch and brand tracking. Its original, proprietary PFU tool (Purchaser Follow-up) captures insights from real purchasers of new or restaged products immediately following launch, and has been followed up by a number of other tools to help brands optimize products for launch and deeply understand purchaser and shopper perspectives.

Binelli beings more than 20 years of experience with an emphasis on CPG, food & beverage and healthcare clients and particular skills in segmentation, product and branding research, and journey mapping. Beginning in 2012 she spent eleven years in research roles at Isobar / Copernicus Marketing Consulting, and earlier worked for four years each at PR firm Ketchum and at the Forbes Consulting Group. She is a graduate of Wake Forest University with a degree in sociology.

D'Annunzio is a qualitative research leader focused on the motivations behind consumer behavior and marketplace trends. She joined AMC just over a year ago after eleven years at Blueberry Marketing & Sensory Research, latterly as a Senior RM. A RIVA-trained moderator, she is a graduate of Penn State University with a degree in advertising and psychology.

Kalola brings hands-on analytic skills to her role helping clients in industries including CPG, durables and beverages. She joined the firm nearly four years ago as a Senior Research Manager, and earlier spent eight years at Ipsos, having interned at Synovate before Ipsos acquired it. She holds a bachelor's degree from Rutgers University and a master's degree from the University of Pennsylvania.

Other promotions at the firm include Caitlin Connor to Research Manager; Shelbi Webb to Senior Project Director; Amelia Gulding to Project Director; and Lettisha Omo to Project Director. CEO Ken Roshkoff says of the news, 'At AMC Global, we are dedicated to upholding exceptional quality and service standards, and our internal teams and new hire play a pivotal role in furthering this commitment. As our business continues to expand, we are strategically positioning every team member to effectively serve our clients, and leverage their individual expertise'.

Web site: www.amcglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.