SightX Promotes for New Lead Customer Support Role

Research tech company SightX has promoted Cameron Rau to a newly created position, Head of Customer Success and Research, responsible for helping customers make the most of the company's new products and approaches.

SightX is an end-to-end MR platform merging AI with consumer psychology, allowing users to create surveys, collect feedback, run experiments and analyze data in a central hub. In November it added a Generative AI 'consultant' called Ada, then a month later unveiled a Key Driver Analysis (KDA) feature, promising help in answering such questions as why customers buy and what makes them loyal.

Rau worked for four years at staffing and recruitment software firm Sense, and before that for two years at employee experience specialist Dynamic Signal, all in Customer Success roles. he joined SightX in October 2022 after a brief spell at product experience platform Pendo.io. Rau's team will lead the transitioning of users from a 'do-it-for-me' approach to 'let's do it together', as well as iterative DIY methods.

SightX says the promotion comes 'at a time of significant momentum', with the company 'poised to accelerate its growth trajectory'. Co-founder and Co-CEO Tim Lawton comments: 'We have always been focused on building towards the future of automated research. The change of pace within the insights industry has increased rapidly in recent years, even more so now with the advent of generative AI. The change in Cam's role aligns perfectly with those changes as well as the evolution of our platform and services offering'.

Web site: www.sightx.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.