Irish Launch and Hire for MiQ

London-based marketing intel and programmatic media specialist MiQ has launched its services in the Republic of Ireland, appointing Niall Murtagh to lead its expansion there in the role of Sales Director.

With eighteen offices located across North America, Europe and Asia Pacific, MiQ connects clients' first-party data and enhances it with second- and third-party data; then analyses it to build appropriate creative and target it via programmatic ad campaigns. Earlier this month it announced the launch of its TV Intelligence platform in the UK, US, Canada and Australia, promising users a complete view of audience, campaign and competitor intelligence across linear TV, CTV and YouTube in one place.

Murtagh, who will be based in Dublin, brings more than fifteen years' experience of digital media in the country, the last six and a half of them at publishing and production company Packed.House and the previous decade at advertising solutions firm Electric Media. Earlier he worked in online sales at the Bank of Ireland. In his new role he will aim to foster strong relationships with both brands and agencies across the country.

Quoted on adworld.ie, MiQ's Commercial Director Rob Linton comments: 'We are incredibly excited to have Niall join us as sales director of Ireland. Our team has serviced the Irish market since MiQ's inception, but now with a dedicated commercial leader, we can work to foster closer relationships and provide incremental value to brands and agencies in the market'. UK & Canada CEO Alfie Atkinson adds: 'Launching in Ireland represents a fantastic opportunity for MiQ, as well as local agencies and marketers'.

The firm's home page is at www.wearemiq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.