Eggers Joins DAIVID as Chief Scientist

Fast-growing UK-based ad impact measurement specialist DAIVID has hired Mitch Eggers as Chief Scientist, the same title he held previously at Kantar.

DAIVID provides brands, agencies and influencers with the tools they need to measure, benchmark and optimise the effectiveness of their content across any platform or marketing channel. The company was launched two and a half years ago by Ian Forrester, former Insight Head at video tracking platform Unruly, and makes use of facial coding, eye tracking and computer vision data to automate ad testing by predicting human attention levels and emotions. In the last seven months it has appointed Dan Best as Strategic Advisor, Clients; promoted its EMEA MD Barney Worfolk-Smith to Chief Growth Officer; and announced that ad industry leader Rory Sutherland will assist it in the capacity of Strategic Advisor.

Eggers (pictured) spent more than a decade at Kantar, and brings more than 25 years' experience of building and analysing large international datasets, in senior positions in operations, technology, product development and data science at GMI, Lightspeed Research and parent firm Kantar. Early in his career he worked as a Research Demographer at the United Nations' Economic Commission for Europe in Switzerland, building large international datasets based on the data archives of national statistical offices in a number of Western and Central European countries. He holds a number of patents relevant to research and analysis, as well as a Ph.D. from the University of Pennsylvania.

At DAIVID Eggers will oversee the development of the firm's suite of AI-powered solutions. Based in the US, he reports directly to DAIVID's CEO and founder, Ian Forrester, who comments: 'I'm incredibly excited to have Mitch onboard at DAIVID as our new Chief Scientist. Bringing him on is a serious boost to our data science and product teams. His exceptional intelligence, insight and passion for what we are trying to do at DAIVID, coupled with his great ingenuity and inventiveness, will be crucial as we continue to crack the creative code and expand our range of ad solutions'.

Web site: www.daivid.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.