Six Join TRA in Australia

Insight agency TRA has appointed six people in its Sydney and Melbourne teams, reflecting 'significant organic and new business growth across both markets'. The six are Alexandra Fulton, Nana Kawaura, Jemimah Gray, Claire Timmons, Charlotte Saunders and Sam Stalley.

Established in Auckland, New Zealand, TRA offers a range of services including research, strategy, behavioural science, cultural analysis, data and analytics, design and new venture development.

In Melbourne, Fulton joins as Account Lead, bringing skills in quant research and strategy; Gray as Qualitative Lead, with in-depth experience of trend forecasting and strategy; and Timmons as Senior Qualitative Consultant, with skills in strategy and qual.

In Sydney, Kawaura is appointed as Account Lead, with skills including brand management and strategy; Saunders as a Senior Consultant with experience of strategy and qual; and Stalley as a Consultant, focused on quant research including tracking and segmentation.

Terri Hall, Managing Partner TRA Sydney says teams in both cities have experienced exponential growth since launching offices in Australia 2-3 years ago. Hall comments: 'Our expanded team bring a diverse range of skills to the table... There is an art to knowing people and the success of this hinges on building teams that have unique perspectives and multi-layered skills... As more and more clients demand insights-led marketing strategies to drive growth, TRA continues to look to expand its senior leadership team in Australia to meet market demand, and we look forward to welcoming additional talent to our team moving forward'. Mark Hobart, Managing Partner at TRA Melbourne adds: 'We are thrilled to add such high calibre talent to our team, further strengthening the capabilities across both offices. Specifically, Alexandra's broad and deep experience in quant adds significant firepower to Melbourne's quant capability and together with the rest of the team will support the ever increasing client demand for our quant ad hoc and tracking expertise'.

Web site: www.theresearchagency.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.