Marketing Hire for Affluent Research Firm Altiant

In Stockholm, luxury and wealth industries researcher Altiant has appointed former BNP Paribas marketer Chiara Casale as Marketing & Partnership Manager.

Altiant provides large-scale quant research and samples of affluent and high net worth via a proprietary panel, LuxuryOpinions. It also offers a suite of fieldwork solutions for agencies and end brands to conduct continuous tracking and ad hoc research.

Casale (pictured) joins from BNP Paribas where she was Communication & Marketing Manager, working on market trend analysis, strategic partnership management, event coordination, stakeholder engagement and project oversight. Her role also involved the development of value propositions tailored to High-Net-Worth Individuals (HNWIs), requiring her to understand their needs and preferences, and to create campaigns targeting them. She holds a Master of Science in Management specializing in Strategic Marketing from Católica Lisbon School of Business & Economics and a Bachelor's Degree in Corporate Communication and Public Relations from IULM University, Milan.

Her new role includes managing UI/UX design developments, and the creation of marketing collateral to enhance brand awareness across traditional and social media platforms. She will also play a key role in developing business partnerships to recruit Affluent / HNWIs across multiple countries.

CMO Meryam Schneider comments: 'We are thrilled to welcome Chiara to the Altiant team. Her diverse skill set and proven track record in marketing and partnership development, particularly in targeting HNWI audiences, make her a valuable addition to our team. We look forward to leveraging her expertise to drive our marketing initiatives forward and further strengthen our partnerships worldwide'.

Web site: www.altiant.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.