Dentsu Hires CX Lead

In London, Dentsu UK and Ireland has appointed a Chief Experience Officer (CXO), Indy Saha, with a remit to bring together its customer experience specialists across units including Dentsu Creative and Merkle.

Saha (pictured) joins from IDEO, where he was Executive Design Director, and brings nearly 30 years' experience of connecting CX into marketing, product and commerce solutions at firms including Brunswick, McKinsey, Google Creative Lab, TBWA\London, XBox and adidas.

Saha will join Dentsu's senior leadership team, reporting in to both Anne Stagg, CEO UK&I, dentsu CXM and Merkle, and Jessica Tamsedge, CEO UK&I, Dentsu Creative.

Stagg says of the hire: 'This role underscores our commitment to being our clients' integrated growth partner, importantly putting innovation at the heart of our ability to transform brands. Indy joins us at such an exciting time, as we fully integrate our experience offering across the group to deliver a truly unique proposition propelled by both data and creativity that enables our clients to be future ready. I'm excited about what we can achieve together - welcome to the team Indy!'

Web sites: www.dentsu.com and www.merkle.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.