IAS Hires Revenue Chief for its CTV Wing

Media measurement and optimisation platform Integral Ad Science (IAS) has appointed Cameron Miille as Chief Revenue Officer of its CTV-focused Publica by IAS business, reporting to IAS Chief Exec Lisa Utzschneider.

IAS' platform provides detailed and enriched data helping to ensure that ads are 'seen by real people in safe and suitable environments', while improving return on ad spend for advertisers and yield for publishers. It acquired connected TV ad server Publica in summer 2021 - the division now helps global publishers and TV manufacturers deliver a seamless ad experience to audiences via the introduction of Server-Side Ad Insertion, while also helping publishers maximise revenue via auction between multiple SSPs and DSPs.

Miille brings a dozen years of experience from sales leadership roles at Freewheel and OpenX. At Freewheel, a global technology platform for the TV advertising industry, he was Head of Revenue and Growth, Americas, overseeing a billion dollars in revenue under management, while running sales, account management and strategy for sell-side partners, agencies, trading desks and DSP partnerships. Earlier he led business development at audience, data and identity targeting platform OpenX.

In his new role he is charged with expanding and building relationships with CTV publishers, OEMs, streaming networks and broadcasters, helping them to optimise monetisation while giving greater transparency into brand safety.

'With the IAB predicting CTV advertising to grow to nearly $23 billion this year;, says Utzschneider, 'Cam joins Publica by IAS at a critical time as we continue to invest in high-growth opportunities including CTV. His deep knowledge of the CTV and publisher marketplaces, matched with his technical expertise and customer-first approach, makes him the right leader at this stage to drive our Publica business forward'.

The firm is online at www.integralads.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.