Logit / Zamplia Partner with DM2 and Chuck Miller

Sister companies The Logit Group and Zamplia have announced a partnership with Dallas-based digital marketing and measurement firm DM2, whose founder Chuck Miller will advise them on data quality. The firms will also integrate a number of DM2's proprietary methods, to enhance their offer.

Miller's twenty-plus years of experience includes eleven in leadership roles in BI and Consumer Insights at AOL and Time Warner, and the firms say he is 'uniquely positioned to guide advanced strategies to improve the precision and dependability of data collection and analysis'. The DM2 methods will be integrated with Logit's existing AI suite of tools, QuestionIQ, promising enhanced data collection and analysis with real-time monitoring of traffic by source to ensure consistency in sample quality; and optimized supplier management and integration.

Sam Pisani, Managing Partner at Canada-based MR solutions provider Logit says the link-up 'marks a pivotal advancement in our commitment to lead the market in data quality and integrity', adding: 'This partnership will revolutionize how our clients engage with their data, promoting better, more insightful business decisions'.

According to Miller (pictured): 'Joining forces with The Logit Group presents an exciting opportunity to push the boundaries of what we can achieve in market research. Our combined expertise will ensure that Logit and Zamplia's clients have access to top-tier data quality tools, setting new benchmarks in the industry'.

The firms are online at www.logitgroup.com , www.zamplia.com and www.dm2corp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.