More Growth for Smarty Pants

US insight agency Smarty Pants has appointed former Material+ senior associate and CBS art coordinator Hannah Hutchinson at analyst level as an 'Insights Whiz', joining five other new arrivals this quarter.

She joins from Material+ in NYC, where she specialized in qualitative and quantitative research in the entertainment, healthcare and hospitality sectors. Earlier, she worked at CBS as an art coordinator for 'The Drew Barrymore Show'; and she has worked as a documentary filmmaker. Hutchinson holds a double major in film production and historical studies from Bard College, and also spent a year in AmeriCorps.

In her new role, based in Brooklyn, she will play a key support role for the firm's clients in the children's toy, food & beverage, and media sectors, including planning and execution of qual, quant and mixed-method research, as well as insights development and trend identification.

Emily Arbour, who joined the firm three years ago as an RM as is now an Insights Genius, says of the new arrival: 'Hannah is a smart, savvy researcher with experience working across a variety of methodologies. Her diverse background and passion for kids' research make her a perfect fit for Smarty Pants. She is particularly adept at crafting engaging narratives that foster consumer understanding and streamline the integration of insights into actionable business strategies'.

On Wednesday Smarty Pants announced the arrival of another former Material+ employee, Terry Cudmore to lead custom research initiatives for clients in the healthcare and video game sectors.

The firm, which focuses on youth and family research, is now on the web at www.smartypantsinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.