New Chair and NED for Pureprofile

Australia-based Pureprofile has appointed Austereo veteran Michael Anderson as Non-Executive Chair and former Kantar Insights exec Adrian Gonzalez as a Non-Executive Director, respectively replacing Linda Jenkinson and Albert Hitchcock.

Pureprofile delivers online research solutions to agencies and brands, and operates the Audience Builder platform which hosts panels for a number of global partners and develops in-depth profiles of consumers to assist with targeting and engagement. The company, founded in 2000 and based in Surry Hills, NSW, Australia, now operates in North America, Europe and APAC.

Anderson (pictured top) and Gonzalez (below) will take up their roles from 1st June and will be considered independent Directors. Anderson brings in-depth experience of media and market research, including four years from 2016 as CEO of MediaWorks NZ, and serving as an NED for Villa Maria Estate between 2019 and 2021. He also served as oOh!Media's Non-Executive Chair from 2013 to 2017, and Non-Executive Director from 2017 to 2018; as Chair of OzTAM Pty Ltd for six years, a Director at Fairfax Media from 2010 to 2016. Prior to this he spent twenty years at broadcasting group Austereo, initially in sales and marketing roles, then as COO and from 2003 to 2010 as CEO. He holds a Bachelor of Arts degree in Political Science and Government from La Trobe University.

Gonzalez worked previously as CEO of Kantar Insights for North Asia, SE Asia and the Pacific, and is currently Head of Corporate Development and Strategy at location data provider Geoscape Australia. An NED at ADGILE Media, and a Board Advisor for Quilt.AI, he holds a Master's degree in Business Innovation and Organizational Culture from York St. John University.

MD Martin Filz says of the appointments: 'I am pleased to welcome Michael and Adrian to the Board. I expect that their extensive backgrounds and relationships across the market research and data & insights industries will prove valuable in supporting the Company through the next stage of its growth'.

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.