DISQO Hires CRO

In the US, insights and CX platform DISQO has appointed Neil Graham as Chief Revenue Officer, leading its sales teams

DISQO sources its data from more than 2.3 million opted-in consumers who share their experiences of brands, allowing clients to to test, measure and optimize their offer across customers and touchpoints. The firm's own products include Brand Lift and Outcomes Lift, and give advertisers full-funnel at-scale ad measurement of advertising across digital, social media, linear TV, CTV/OTT, audio and OOH. The firm says its identity-based platform offers advertisers 'a person-level view into their omnichannel ad campaign performance, eliminating the guesswork associated with siloed measurement'.

Graham is based in the Bay Area of San Francisco and brings more than 25 years of experience in strategic revenue and sales management at B2B SaaS companies. Most recently he was Chief Revenue Officer at incentive management platform Performio, helping to expand the company's global customer-facing operations and achieve new revenue milestones. Before this he held the same title at government payment platform PayIt, and earlier in his career he spent nearly five years at Tealium, nine at Salesforce and seven at Siebel / Oracle, managing and growing business in US regions. He holds a dual major in International Relations and Economics from Syracuse University's Maxwell School of Citizenship.

In his new role he will focus on DISQO's overall business growth, leading sales and go-to-market strategy, demand generation, sales operations and sales enablement. He will also partner with the company's Customer Success team to drive value for current clients.

Co-founder and CEO Armen Adjemian comments: 'Neil's appointment as Chief Revenue Officer marks a significant milestone for DISQO. His proven track record of driving revenue growth and building high-performing sales teams with operational rigor will be invaluable as we scale our brand experience platform and empower businesses with unparalleled advertising effectiveness insights'.

Web site: www.disqo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.