New Marketing Chief for IDG

Market intelligence and tech analyst company International Data Group (IDG) has a new CMO. Michelle Boockoff-Bajdek, formerly of Skillsoft, will lead the global marketing strategy for the IDC and Foundry brands.

IDG has operations in more than 50 countries, under two business units, analyst-backed research and proprietary data firm International Data Corporation (IDC) and communications and publishing wing Foundry. IDG was sold to investment giant Blackstone three years ago for $1.3 billion.

Boockoff-Bajdek joins the group's Executive Leadership Team, reporting directly to CEO Genevieve Juillard. As CMO and Chief Sustainability Officer at Skillsoft she built and led a global marketing team responsible for driving brand awareness, customer preference and company growth.

Prior to Skillsoft, where she worked for nearly five years, Boockoff-Bajdek served as the CMO of IBM Watson and led global business marketing for IBM subsidiary The Weather Company. Earlier she was VP of marketing and Communications at Harte-Hanks, and spent more than six and a half years at software development firm Quaero, latterly as EVP Marketing. She is an alumna of the Marketing Academy Fellowship and holds a master's degree from Simmons University.

'We're thrilled to welcome Michelle to this newly created role' says Juillard. 'Her leadership as a brand evangelist, customer advocate, and go-to-market expert will be fundamental to IDG's growth. Her experience leading global marketing functions for iconic technology brands gives her a deep understanding of our customers' needs'.

Web site: www.idginc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.