Two Hires for Mustard

Manchester-based research agency Mustard has hired Claire Borthwick, formerly of Hall & Partners Australia, as Associate Director, while Kate Bedford joins from B2B International as Research Manager.

Mustard combines 'thinking, technology and storytelling' to help clients in a range of sectors, but with a focus on leisure, grocery/FMCG, retail and financial services.

The appointments follow a series of new client wins. Borthwick (pictured above) has almost a decade of experience, most recently as Senior Research Director at brand research specialists Hall & Partners. Before starting in consumer studies she worked in pharmaceutical research and market access, managing high value accounts. With a keen interest in behaviour change, she will lead the agency's work on behavioural insights and social change.

Bedford (pictured below) spent five years at B2B International, specialising in quantitative research and analytical techniques and with a focus on the med tech, education and energy sectors. In her new role she will lead Mustard's continued development of its analytical and data science offerings.

MD Colin Auton says the firm is thrilled to welcome both newcomers. He comments: 'Enhancing our offer in both behavourial insights and data science is very much a focal part of our strategy. With their method and client savviness, confidence and realness, they're already contributing in making a difference for our clients, and we look forward to seeing further evidence of this as they fully settle into their careers with us'.

Web site: www.mustard-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.