Audience Align Hires VP Business Development

Sampling specialist Audience Align has appointed Will Gordon, previously of Sound Market Research, as its new Vice President of Business Development.

The company's network of sources offers clients access to more than 650 million active members in 200 countries and territories, profiled across hundreds of data points, and double opt-in verified. Respondents are segmented across Consumer, B2B, Healthcare, and Patient sample types. Sources include APIs, exchange networks, DIY tools, affiliates, Pay Per Click ad companies, expert networks, associations and social media ads.

Gordon (pictured) brings around four decades of experience in primary market research, both qual and quant and covering b2b and b2c markets as well as non-profit organisations. Much of his career has been spent doing research as a management consultant, giving him good understanding of broader business context and the need for actionable solutions, according to the firm. Previous employers include consultancies Oliver Wyman and Accenture, and branding agencies Lippincott, Prophet and Kantar Vermeer. He holds a B.A. from the University of Vermont and a Ph.D. from the University of Denver.

Owner and CEO Mike Wagner enthuses: 'Will joins us with 41 years of experience in Market Research, along with knowledge and talent! We have big plans for the year ahead, and he will play an integral role in every step. We are excited to have him!'

Web site: www.audience-align.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.