Basden-Smith Rejoins Simpson Carpenter as Team Lead

UK agency Simpson Carpenter has reappointed Emma Basden-Smith and promoted Jo Wicks to Associate Director, both within its Pharma Insight team.

Founded by Tom Simpson and Derek Carpenter in 1998, the company works in sectors including retail and technology, media, telecoms and automotive.

Basden-Smith joins from The Planning Shop where over six and a half years she rose from Senior Research Director via a VP role to serve as Global Research Lead. Before that she worked at Simpson Carpenter for seven years as RD in the Healthcare division, which she helped to establish alongside Anna Sawka and Kate Parsons. Earlier in her research career she worked at Opinion Leader and Aequus Research.

The firm says: 'Emma brings over twenty years of experience in pharmaceutical research to her role as Team Lead, but we are just as interested in her energy and proven ability to challenge ourselves and our clients to go even further in our quest to deliver future-facing research solutions, long-term strategic partnerships and true business impact'.

Wicks joined as a Research Executive some five years ago and according to the company 'has shown incredible dedication and expertise... Her passion for uncovering insights, driving innovation, and collaborating with clients inspires us all. As a champion of AI, Jo has been instrumental in helping us harness the best solutions and tools out there to enhance our offer to clients and create true business impact'.

Web site: www.simpsoncarpenter.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.