Comcast Advertising Hires Marketing and Insights Head

In New York, Comcast Advertising has appointed Scott Weisenthal as its new Head of Global Marketing and Insights, overseeing all activity in the areas for firms including ad sales division Effectv and technology arm FreeWheel.

Comcast is also the parent of NBCUniversal and Sky. Its advertising division includes ad sales unit Effectv, which helps clients connect with their audiences on every screen using advanced targeting and campaign measurement; and media and tech arm FreeWheel.

Weisenthal joins from Major League Baseball where he served as SVP Global Marketing, leading some of the biggest marketing initiatives in US media and sports, including the league's rule changes campaign. Before this he was Head of the Creative Group at the Washington Post and Vice President, Global Creative & Content Marketing at Marriott International. He has also worked at Comcast subsidiary NBCUniversal. Weisenthal is a graduate of Emory University with a degree in film studies and attended the University of North Carolina at Chapel Hill's Kenan-Flagler Business School.

In his new role, reporting to James Rooke, President of Comcast Advertising, he will lead brand management, social marketing, insights and analytics, events, and creative design and execution. Rooke comments: 'With over two decades of marketing experience, Scott's proven track record at Fortune 500 companies will be invaluable as we look to further integrate our insights, brand and product marketing efforts across Comcast Advertising. His first-hand understanding of the challenges faced by today's marketers will better enable us to support our diverse clients and fulfill our mission to grow a healthy premium video ecosystem at the intersect of media, data and tech'.

The division is online at www.comcastadvertising.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.