Former Qualtrics Scientist Joins Morning Consult

US-based decision intelligence company Morning Consult has appointed former Qualtrics Principal Scientist Franck Sarrazit as Lead Solutions Architect. He has also worked at Synovate, TNS and P&G.

Morning Consult combines AI with proprietary data - including a daily tracking survey of brands, economic conditions and geopolitical risk in more than 40 countries - to help clients understand what people think, and predict how they will act.

Sarrazit brings more than twenty years of experience in global consumer insights. Originally from France, he worked as an R&D Consultant at Procter & Gamble's European Centre near Brussels; moved to the US in 2006 to grow Synovate's North American Censydiam business (now part of Ipsos); and later led its Brand and Communications practice. Five years later he joined TNS as Global Director & Head of the Americas for the Brand & Communication division. In 2017 he moved to Qualtrics as Principal XM Scientist, helping to establish the experience management company's Brand Experience product, combining modern technologies with conventional methods. In his new role he will work to scale and activate Morning Consult's solutions for brand measurement and campaign effectiveness.

Bill Pink, the firm's Head of Solutions Architects, states: 'Morning Consult's approach is transforming the way leaders leverage data to measure and optimize brand and campaign programs. We are excited to welcome Franck who will tap into our unparalleled data collection capabilities to further refine and scale our research solutions for our customers'.

The firm is online at www.morningconsult.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.