AdImpact Hires Strengthen Partnerships Team

Advertising intelligence company AdImpact has boosted its sales team with the appointments of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. Kyle Henke also joins the sales team as Senior Account Executive, Data Solutions.

AdImpact tracks and analyses ad data in real-time across channels including traditional, digital and emerging platforms - totalling more than a billion TV ad occurrences each day. The company reported 400% growth in its industry-wide ad solutions client base in 2023, with rapid growth also in its core / original political ad business; in April it partnered with Yahoo to offer improved targeting and political audience segmentation; and in July it launched an industry-wide TV intelligence platform, bringing clients market intelligence at the local level for broadcast, cable and CTV advertising.

Herber previously held senior leadership roles at Vivvix and Kantar, and worked for Nielsen Media Research. In his new role he will be responsible for shaping the company's strategic partnerships blueprint and driving revenue for the industry-wide business. Peltzer previously managed sales for FLX Connected Television and Streaming Video solutions for Fox Ad Solutions, and held sales leadership roles at Fox Corporation, FOX Television, Viacom and Paramount. He will now be responsible for scaling partnerships and product innovations for the political side of the business.

Don Norton, GM of AdImpact says Herber 'will facilitate stronger partnerships with TV advertising industry leaders and influence further enhancements to the company's data offerings', as it seeks to scale its industry-wide platform. VP of Sales John Link comments: 'Political advertising has reached record levels this election season, with spending levels expected to surpass $10.7 billion. Adding Bruce to our team will set us up for success for the homestretch of the 2024 election cycle and in the years ahead'.

Henke joins from RobotLAB, where he was a Sales Manager, and worked previously in sales roles at TEGNA, WFAA and Ricoh America.

Web site: www.adimpact.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.