Three Senior Hires for StackAdapt

Toronto-based ad platform StackAdapt has appointed three client service leaders. Sanghita Majumder and Stephen McBride join as Regional VP Client Services, West and East respectively; while David Laverty joins as Director of Sales Engineering.

StackAdapt is a multi-channel programmatic advertising platform which in 2023 launched a self-service footfall attribution solution, and this year partnered with omniscreen TV measurement provider Samba TV. In August it appointed June Sung as VP Global Analytics and Insights.

Majumder brings more than fifteen years of experience managing large portfolios and scaling teams for client success in ad tech, with a strong focus on ad targeting, measurement and attribution. She worked for two years at The Trade Desk and six at Samba TV, and also held leadership roles at Conviva and Rocket Fuel. McBride joins after six years at Flywheel Digital, where he oversaw a team of more than sixty managers and practitioners. He has also led client services teams through IPOs and acquisitions at Flywheel and Millennial Media.

Laverty's background is in both adtech and fintech, where he spent ten years at firms including MediaMath and BANYAN, with a focus on integrating cutting-edge solutions and AI-driven innovations. In his new role he will help advertisers to make the most of StackAdapt's technical capabilities.

Web site: www.stackadapt.com .

Pictured top to bottom: Sanghita Majumder, Stephen McBride, David Laverty

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.