Seven Hires for M/A/R/C Research

US-based M/A/R/C Research has added seven new staff. Mimi Potter, Jim Lyza, Tammy Guevera, Bonnie Johnson and Cassidy Zeichner join the Insights and Strategies (ISM) team; Katie Guerrero strengthens Client Support; and Maria Torres the Multicultural Insights division.

Potter joins the insights and strategic consulting firm s Vice President, bringing 30 years of research experience in quantitative methodologies, most recently from MarketCast where she was a VP leading large-scale custom, tracking and syndicated research in sectors including financial services, retail, travel and QSR.

Lyza, Guevera and Johnson join as Directors. Lyza has thirty years of qual and quant experience from work at CRG Global, Dynata and others, and across industries including CPG, pharma, utilities and construction. Guevara's two decades in the CPG, finance, tech and pet industries include roles at Big Village, IPSOS, and The Artemis Group. Johnson brings experience in health and well-being research, with twenty years in the industry - much of it at Kantar Health - managing managing both qual and quant studies in pharma, retail, CPG and finance.

Zeichner joins as a Research Associate, bringing expertise from years as a Vet Tech to the Animal Health practice. Guerrero takes the title of Client Support Director, using her more than eighteen years of research experience to focus on all aspects of the project lifecycle. Torres becomes a Senior Project Manager, with in-depth qual and quant knowledge, analytical and project management skills, and a 'passion for collaboration'.

CEO Merrill Dubrow comments: 'We are fortunate to be able to continue growing our team with these multitalented industry experts. We look forward to future collaborations that will help ensure our clients' success'.

Web site: www.marcresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.