Behaviorally Hires Leader for Australia / NZ

Shopper insights firm Behaviorally has appointed Darren Kweitel as Vice President, Market Development, leading its ANZ operations from its office in Melbourne.

Behaviorally's research and analytics offers focus around consumer behavior in the final moments along the path-to-purchase, backed by 'the world's largest' database of behavioral consumer pack design metrics. In January the firm launched a packaging insights platform called GLADYS, and yesterday it announced the appointment of Christopher Parker as Vice President, Customer Success, based in New York.

Kweitel (pictured) brings more than 25 years of experience in consumer and shopper insights, the last seven and a half of them at dairy products manufacturer Fonterra, most of it as Senior Consumer and Shopper Insights Manager. Before this he worked in other client side research roles at Nestlé and Colgate-Palmolive, and earlier for seven years at Perception Research Services (PRS) in New Jersey. His early career included marketing and insight positions at Bayer, General Mills and Coca-Cola.

'We are thrilled to have Darren join our growing team' says Behaviorally's MD of APAC Nichole Gu. 'His extensive experience in consumer and shopper insights, combined with his strategic leadership, will be invaluable as we continue to expand our presence in the APAC region'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.