Comms Firm DBC Launches Consulting Business

Former Kantar Media exec Terry Kent is teaming up with communications and marketing services agency DBC to launch a new consulting service helping marketing, data and insight sector clients with M&A, partnerships, business planning, funding, growth and go-to-market strategy.

New York-based DBC was established in 2005 by brand communications veteran Bill Daddi, and provides integrated marketing services for data, analytics and consulting companies, as well as associations in the media, advertising, retail and playable media industries. Its offer includes PR and communications support, brand platform development, content development, ad campaigns, partnership development, and events and awards strategy.

Kent (pictured) began his career at Dun and Bradstreet, then moved to VNU where he helped to re-engineer and integrate assets in the US, in roles including various President and Group President / Chairman positions. He was instrumental in the formation and operation (as CEO) of CMR (the world's largest ad intelligence company) and in the acquisition of Nielsen Media Research. In 2008 he joined TNS Media and, after the acquisition by WPP/Kantar, was appointed CEO Kantar Media North America, eventually becoming Global CEO of Kantar Media's consolidated Ad Intelligence business. He formed The Kent Advisory Group, LLC in 2017, advising clients in their global go-to-market strategies and assisting in acquisitions and subsequent transitions and integrations.

The new offer can be found online at www.daddibrand.com/consulting .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.