Cwick Rejoins Expanding Orchard

In Chicago, social media-based product and message testing firm Orchard has appointed Bryson Cwick as Business Development Manager, following a recent investment round.

Orchard was founded in 2018 and uses behavioral data and predictive analytics to improve clients' decision-making. Brands are offered the ability to 'test in the wild', to get 'as close to real consumer mindsets as possible'. Last month the firm secured an unspecified amount of investment from Thornapple River Capital.

Cwick worked for the company in 2021-22 as Senior Strategist, and brings primary research experience in the CPG, healthcare / biotech and financial services sectors. In his new role he will focus on expanding the company's portfolio, and driving the adoption of 'in the wild testing' solutions.

'Bryson brings a wealth of experience and a fresh perspective that will be invaluable as we continue to grow and innovate' comments CEO Rashed Chowdhury. 'We are thrilled to have him back on board to help us navigate this exciting chapter'.

The company is on the web at www.orchard-insights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.