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Research and advisory firm Escalent, the parent of C Space and Hall & Partners, has promoted Sarah Timmings to Chief Client Solutions Officer. More
New York-based consumer behavior specialist Cognitiv has launched an AI-powered tool called AudienceGPT, which helps marketers identify audiences based on real-time consumer journeys, moving audience targeting 'beyond static segments' and incorporating their likelihood to take action now. More
Atlanta, GA-based data activation and engagement platform MessageGears has added a new suite of capabilities called conversion reporting, linking campaign performance and revenue analytics directly to insights from full customer profiles in clients' business data. More
Tel Aviv-based market intelligence company Similarweb has appointed Harel Beit-On, a member of its Board of Directors since 2017, as Chairman. More
Insights, strategy and marketing consultancy Bovitz has appointed Judd B. Kessler of The Wharton School of the University of Pennsylvania, as a Senior Advisor in Behavioral Economics. More
AI-powered advertising insights and intelligence platform Tenetic has launched an initiative called the Tenetic Institute, providing a forum to identify and discuss current structural challenges in advertising performance measurement, and ideas for addressing them. More
US life sciences research software company PetaSight Inc. has acquired Babbage Insight Two Inc., which develops technology for business insight generation and signal validation. Financial terms of the transaction were not disclosed. More
Marcoms group Stagwell has announced the European expansion of its HarrisQuest brand and reputation tracking solution, part of The Harris Poll. More
Comcast Advertising has announced the release of Outcomes+, a new targeting and attribution tool for advertisers using its premium TV and streaming inventory. More
Kantar has recently promoted longstanding HR leader Narelle Burke to Chief People and Agent Officer for its Global Research Group and APAC Region. Burke joined TNS from Nielsen in 2015. More
Ad tech firm Mediaocean, the parent of measurement company Innovid, has moved the latter's Chief Strategy Officer Guy Kuperman into a group level role. More
UK-based customer research agency Watermelon has launched a benchmarking tool called the Canvas Index, promising to help brands understand how they perform compared to competitors, and identify priorities for improvement. More
In Germany, NIQ's Geomarketing unit has announced an upgrade to its RegioGraph software, which enables users to visualize customers, target groups and market potential on up-to-date digital maps, and analyze them directly using the firm's Purchasing Power 2026 data. More
Kantar has launched Converser, a qual solution which captures people's experiences 'in the moment' through in-depth one-to-one AI-moderated interviews. The tool is supported by the cultural expertise of more than 500 of the group's qual experts in 60+ countries. More
PSB Insights veteran Jonathan Goodbread has joined US-based agile research platform aytm as Head of Data Quality Strategy. More
Marketing platform Zeta Global has made its 'superintelligent agent' for enterprise teams generally available. Athena converts enterprise data into predictive answers, allowing users to spot and pursue opportunities and to 'prove the business impact of every decision.' More
In the US, ad industry intelligence provider Advertiser Perceptions has formed a strategic partnership with research industry quality specialist Data Quality Co-op (DQC), with the aim of promoting and strengthening transparency in B2B advertising research. More
CTV ad platform Keynes has announced a $40 million minority investment from Boston, US-based equity firm Volition Capital, helping its development of enhanced data and measurement capabilities, and its team expansion. More
In Los Angeles, creator marketing and benchmarking specialist CreatorIQ has appointed former Meta, Verifone and Xperi engineering leader Senthil Kumaran as Chief Technology Officer. More
Ipsos has appointed former Air France-KLM exec Alexandre Boissy as Deputy CEO, effective April 7th. He joins the Global Leadership Team. More
Global consumer intelligence firm NIQ has announced new AI-powered analytical capabilities within its Ask Arthur solution, on the Discover platform. Currently in beta, the new version guides users through end-to-end analysis to help them identify significance and prioritize actions. More
Savanta has launched Virtual Personas, an AI-powered offering which simulates reasoning and motivational-drivers as well as personality, being 'the first' platform to integrate both the OCEAN Big Five personality traits and the Schwartz Theory of Basic Human Values, according to the firm. More
Audio campaign tracking and optimization specialist Magellan AI has launched a new measurement product called Broadcast Radio Attribution, bringing performance data for broadcast radio campaigns together with data for podcasts, streaming audio and CTV, in one place. More
Nielsen has announced three senior appointments adding support for sports advertising and publishing clients. Seth Ladetsky joins as Head of Global Sports, and Trevor Fellows to lead advertiser and agency relationships. Fellows replaces Matt Devitt who moves to oversee national publisher accounts. More
Panels and research tech company Cursory Technologies has introduced a new feature called Ethana, within its AI-powered Brisk platform, described as a unified AI 'control plane' sitting between applications and AI models and 'orchestrating everything with precision.' More
Sir Martin Sorrell's S4 Capital has reported annual revenues of £755m, down 8.7% on a like -for-like basis, and says it expects a slight organic decline in revenue again in 2026. However, with cost-cutting measures apparently successful, profit margins should rise and shares have risen sharply today. More
Recon Analytics has paid an undisclosed sum to acquire device market intelligence firm Atom insights, which has operations in Canada and India. More
In London, the team responsible for the CitizenMe personal data exchange app have a new company, DataSapien, offering an AI platform which sits on mobile devices, providing behavioural data for consumer panel operators while ensuring sensitive personal information never leaves the handset. More
Broadcast software and services company RCS Worldwide, the parent group of Media Monitors and of music trend tracker Mediabase, has appointed Susan Larkin, a past Chair of the RAB, as its new President & CEO. More
Israel-based digital data firm Similarweb has launched a suite of digital retail shelf analysis tools, combining its Amazon IQ (formerly Similarweb Shopper Intelligence) and Cross-Retail IQ products, the latter covering more than 650 online stores and marketplaces. More
Jamie Oyebode has joined London-based research firm davies+mckerr (d+m) as a Research Director. His previous work includes four years in consulting and analyst roles at Deloitte and two in senior insight roles at Sky. More
Informa TechTarget has launched two new content strategy solutions: the AI Visibility Audit and the GEO Topic Planner - promising to help marketers enhance their brand's discoverability, visibility and authority amid the rise of AI. More
Norstat is expanding its operations to Spain, where it has appointed Jordi Quirós as Managing Director. The move follows the recent acquisition of Offerwise, which it says already serves a number of strategic clients in Spain and has a strong footprint across Latin America. More
Having already delayed publication of its latest Gauge viewing shares report by a week, Nielsen has now postponed until next month, and says it will not be changing the methodology until later in the year. More
Research tech and services firm Sago has appointed Angela Quinn, Bill Cohen and Aaron Walton in senior sales and business development roles, and Kelly Kitchens as VP Customer Success. More
In London, former Gartner and Morning Consult researcher Claire Tassin has joined consumer and market intelligence agency Mintel as Principal Strategist, Wellness. More
US-based insight firm Chadwick Martin Bailey (CMB) has promoted Reed Guerino to Senior Director, Data Management Operations. More
Digital ad trade body IAB Australia has begun work on an initiative called the Future of Measurement, examining audience and outcomes measurement systems; offering guidance on best practice; and setting out how it thinks the field is likely to evolve in Australia. More
Pharma data giant IQVIA has unveiled a unified agentic AI platform, IQVIA.ai, promising to 'transform' how life sciences organizations operate, innovate and make both clinical and commercial decisions. More
Tech research and advisory company Omdia, a part of b2b data group Informa TechTarget, has brought back its former CRO Clint Wheelock as Head of Go-to-Market Insights and Advisory; and appointed Jean-Francois Pigeon as Chief Commercial Officer. More
London-based brand intelligence and MR firm Basis Global has announced a partnership with solutions consultancy AnswerRocket, promising to use AI to 'improve how market research is done', rather than trading off speed and practicality against depth and confidence as it says most MR AI does. More
Nielsen is to discontinue the monitoring of TV ad occurrences in 137 markets, from the end of this month, and to shutter its SIGMA radio ad monitoring service. More
Media and entertainment group Global, the owner of UK radio stations such as Heart, Capital, LBC and Classic FM, has announced a new data partnership with Sainsbury's and Nectar360, providing new retail media targeting and measurement options for digital audio campaigns in the UK. More
US company Guideline has extended its range of Ad Intelligence Insights products with the launch of Local Dynamics, a new subscription report delivering recurring analysis of advertising investment across US local markets. More
Kantar has announced a strategic partnership with Quilt.AI, including a non-equity financial commitment by Kantar to co-develop joint offers. The first fruit of this new alliance is a new innovation tool, EvaluateExplorer. More
In Toronto, Canada, research consultancy Angus Reid Group has appointed two SVPs of Research, quant specialist Rohit Nair and qual and quant researcher Amy Knowles. More
Marcoms group dentsu has appointed Danica Bellchambers in the new role of Chief Data & Technology Officer in its ANZ region, charged with building a more connected and cohesive data, technology and AI strategy for the company. More
Media planning and measurement platform VideoAmp has announced new first-party data integrations with SiriusXM Media and National CineMedia (NCM), strengthening its cross-platform planning solution VXP. More
Disrupt Insight has appointed former Opinium and Walnut Unlimited researcher Hannah Reed as an Associate Director, strengthening its growing qualitative and cultural insight capabilities. More
Australian research software firm Displayr has launched an AI-based chat interface for its reports, allowing clients and stakeholders to get immediate answers to natural language questions, with each response hyperlinked to supporting tables and charts. More
In West Palm Beach, Florida, ACKWEST Group has announced the acquisition of the Answerpoints UK consumer panel from Aurora Market Research More
Comscore has announced results for the fourth quarter and full year 2025, with annual revenue flat (+0.4%) at $357.5m and adjusted EBITDA also little changed, at $42.0m. More
Norstat has acquired Prague-based panel provider National Sample, thus expanding its proprietary panel coverage in Central and Eastern Europe with the addition of five new markets. More
In New York, ad tech company Smartly has agreed to acquire INCRMNTAL, an AI-powered platform providing real-time insights into the incremental impact of cross-channel marketing investments, without reliance on tracking, user-level data or formal experiments. Financial terms were not disclosed. More
US-based insights firm quantilope has launched a synthetic research product, Category Twins, which builds AI replicas of specific audiences for early-stage market research. The replicas are generated from the client's own brand health data. More
Vilnius, Lithuania-based people insights provider WhiteBridge has raised EUR 2.6 million in seed funding, to further develop its AI-powered research engine. More
Nielsen has delayed reporting of this month's edition of 'The Gauge', its analysis of television screen viewing, by a week. The move follows the company's adoption from February data onwards of DASH universe estimates from the ARF. More
British-based voice analytics specialist Phebi has added conversational AI capabilities to its offer, promising richer, more relevant content and 'more compelling' deliverables for both quant and qual research. More
Rodeo13, a specialist marketing consultancy for the insight sector, has appointed four Non-Executive Directors to a new Board: Nikki Lavoie, Shazia Ginai, Paul Griffiths and Steve Henke. More
Onclusive has launched a new platform bringing together media monitoring, measurement and management capabilities. More
Paris-based panels and research tech firm Bilendi has rolled out its UX solution in Germany, Austria, Switzerland, Spain and Latin America. More
Australian marketing mix modelling specialist Mutinex has appointed Mike Finnerty as President, United States; and promoted Lou Paskalis to Senior Go-to-Market Advisor. More
In the US, new consumer research firm Fair Response and behavioral data company Behavix have announced a partnership. In addition, Fair Response has released a mobile application for use by its Fair Opinions panel; while Behavix has announced the global roll-out of its Audience Feed solution. More
B2B data company Informa TechTarget has announced flat revenue of $486.8m, for the full year 2025, and adjusted EBITDA up 11% to $87.3m. Both percentages are calculated on a 'combined company basis', reflecting the merger of its two division towards the end of 2024. More
Media measurement and optimization platform Integral Ad Science (IAS) has appointed Kamelia Aryafar, Head of AI, Members at Netflix, to its Board of Directors. Aryafar has been Head of Engineering and AI for Gemini Enterprise, at Google, for most of the last six years. More
In Paris, panels and research tech firm Bilendi has announced the launch of a self-service Text Coding Platform, turning open-ended answers into structured, actionable data. More
AppsFlyer has appointed Alexia Nakad as General Manager, Western Europe and the Middle East, leading its expansion across the region. More
Marcoms group Stagwell, owner of the Harris Poll and Harris X brands, has this week reported annual revenue up 2% to $2,909 million, for the full year 2025; and adjusted EBITDA of $422 million, up 1%. More
Marcoms holding company Publicis Groupe has acquired measurement and content intelligence company AdgeAI, for an undisclosed sum. More
Customer experience management specialist Sprinklr has reported revenue up 8% to $857.2 million for the financial year ended 31st January. Pre-tax income rose by more than a third, to $66.8m. More
Data aggregation and activation specialist Redslim is expanding into the Asia-Pacific region, and has appointed Kyriakos Zannikos as Regional Director, APAC. More
Data integration and management giant Databricks has acquired Quotient AI, bringing continuous evaluation and reinforcement learning to its Genie and Agent Bricks AI tools - as well as Genie Code, a new agent launched today. More
US company BIScience, developer of the AdClarity campaign intelligence platform, has added US linear TV coverage to its existing digital, social, video and CTV capabilities, via the launch of the TV Intelligence Suite. More
New York-based video campaign delivery and analysis firm Simulmedia has appointed Justin Nesci as Chief Commercial Officer, and Adam Gaynor in the new role of SVP and General Manager of its self-serve CTV ad platform Skybeam. More
London-based insights consultancy Acacia Avenue has been acquired by Accord Marketing. Accord is owned by the Conrad Group, which aims to build a specialist marketing services group focused on the leisure sector. More
The Australian wing of The Research Agency (TRA) has announced a number of senior promotions and a new Sydney headquarters to house its rapidly expanding team. More
In the UK, Barb has promoted Caroline Baxter to the role of Chief Executive. Baxter joined the video ad currency body in 2022, after 27 years at Kantar, and has served as COO since 2024. More
In Barcelona, multimedia communications group Mediapro has announced the launch of a market research division, which will include audiovisual consultancy GECA, social media management and OTT platforms, and will be led by Kike Lozano. More
Jack Hillaby has rejoined behavioural research agency Spark Emotions as Marketing Director, leading marketing and brand strategy across the company and its parent group, That Global View (TGV). More
US-based marketing and personalization platform Hightouch has appointed Aidan Lynch as Country Manager for Australia and New Zealand, reflecting rising demand in the region and increased investment in its presence there. More
Australia's new Move out-of-home audience measurement tool is live, more than six years after plans were first announced by the Outdoor Media Association (OMA). More
Kantar has appointed former Valtech leader David Gompel as Executive Managing Director in the UK. More
In the US, supermarket chain Kroger has appointed Milen Mahadevan, currently President of its analytics unit 84.51, in the new role of Chief Data and AI Officer, overseeing the group's adoption of agentic AI capabilities. More
London-based property and household intelligence company Outra has appointed Kimberley Joyce as Head of Agency, with a remit to establish the firm's first dedicated agency team and drive strategic partnerships. More
In New York, marketing effectiveness group Ebiquity plc has announced the appointment of David Swaebe as Head of Growth, Americas, and says it plans to accelerate its growth trajectory under the leadership of Americas MD Michele Harrison. More
Hebden Bridge, Yorkshire-based fieldwork specialist Field Locker has appointed former Maru/Harris Poll UK and TTi Global employee Glyn Luckett, as Senior Account Director. More
Productivity Bargain, a company aiming to help client firms tackle performance and burnout challenges, has appointed Ed Steiner as a Consultant. He rejoins his former Kantar colleague Anne Rayner, who is the company's founder. More
US firm Zefr has received MRC accreditation for its brand safety and suitability labeling and reporting of YouTube video content across screens. The firm is already accredited for third-party viewability reporting on the platform. More
Life sciences marketing agency ramarketing has completed the acquisition of North Carolina-based ISR Market Research, which provides syndicated and custom MR for the pharmaceutical outsourcing market. More
London-based marketing and tech services group MSQ has merged two of its insight and strategy businesses, Freemavens and The Forge, creating a new consultancy to be known simply as Forge. More
In Auckland, New Zealand, MR analysis and reporting company Infotools has announced an upgrade to its Harmoni insights platform. Harmoni 3 is described as the platform's 'most significant evolution to date,' and includes GenAI research companion ChatHarmoni. More
In the US, insight firm Chadwick Martin Bailey (CMB) has promoted Monika Rogers to SVP, Growth Strategy, and Seth DeAvila to VP, Applied Innovation. More
UK video audience body Barb has added pre-campaign planning functionality to its new Ads Hub, which provides analytics for full-cycle ad campaign planning and reporting. Users can estimate and forecast campaign performance across linear and VOD services using Barb data and media owners' first-party data. More
Rep Data is expanding its presence across EMEA, following its acquisition of ReDem last month. The firm has opened a dedicated regional office in Linz, Austria; and appointed Cullen Wheatley as Vice President, EMEA, and Lucy Davison as NED for the region. More
Newly launched consumer intelligence company Automotive Insights has announced the addition of Richard Walker, former Director of Data & Insights for AutoTrader; Needa Khan, formerly of the LSE and The Insights Family; and investor Safe Hammad. More
Data Quality Co-op (DQC) and Dig Insights have teamed up to embed independent, continuous data quality validation across the latter's new Dig One platform, which combines social insights and agile testing. More
Tech markets research and advisory company Information Services Group (ISG) has announced results for the fourth quarter and full year 2025. Reported revenues were down 1% to $244.7m due to a divestment, but excluding this they rose 7%, and adjusted EBITDA climbed 28% to $32.2m. More
In the US, professional body The Insights Association has warned that proposed changes to the 2026 Census Test, one of the key studies preparing for the country's decennial Census in 2030, risks massive inaccuracies which will make it 'a huge waste of resources.' More
In the US, purchasing data company Cardlytics has reported a 16.2% decline in total revenue during 2025, to $233.3 million. However, thanks to a successful program of cost management, adjusted EBITDA quadrupled to $10.1m. More
Applied behavioral science agency BEESY has made three new appointments: Jeremy Winget as Senior AI Engineer, Victoria Saba as Senior Behavioral Science Associate, and Abigail Pais as Operations Associate. More
Attention tech company Lumen Research is teaming up with Netflix to help advertisers measure the attention paid to their ads across the streaming pioneer's global ad-supported CTV, desktop and mobile inventory. More
In Texas, reputation intelligence platform AlphaMetricx has added new conversational AI capabilities, promising communications teams a simpler way to interact with their reputation data. More
Retail and consumer intelligence provider Circana has unveiled Complete Why, an analytics solution based on POS data and giving CPG manufacturers rapid insights into the true drivers of sales performance. More
Amit Adarkar has joined i Genie as its India CEO, shortly after stepping down from the same role at Ipsos. He will lead the formal entry of the AI-powered platform into the country, and its expansion across the Middle East and the Asia Pacific region. More
London-based See Research has a new sister company in shopper and NPD specialist Ink Research, following the acquisition of the latter by See's owner Holan Consulting. The buy brings together qual and quant expertise and teams, although both brands will be retained. More
In New York, AI-powered advertising insights and intelligence platform Tenetic has appointed former Comscore innovation leader Dr. David Algranati as its Chief Research and Production Officer, overseeing its research organization as well as its end-to-end production and operational process. More
Customer feedback and CX specialist Alchemer has promoted Ryan Tamminga to Chief Customer Officer (CCO), leading its global customer strategy and overseeing customer success, support and services. More
Research tech company Forsta has added new AI agents in its Research HX platform, promising to help users 'meet rising demands for speed and quality without sacrificing rigor.' More
Customer loyalty specialist dunnhumby has partnered with UK-based industry network the Retail Innovation Council (RIC), promising help to Europe's retailers as they navigate options for new technology. The partnership kicks off with the launch of the dunnhumby Retail Innovation Index (RIX). More
London-based opinion and market research firm Thinks Insight & Strategy has been acquired by Montreal, Canada-based holding and management company Avenir Global. More
In Ghent, Belgium, EyeSee has launched a predictive pack screening solution called PackSee.AI, promising users the ability to move faster, test more options and reduce risk before full validation. The tool delivers predictive insights in around 48 hours. More
Toluna has launched a 'faster and simpler' version of its TEMPO brand equity tracking solution, designed to help both those wanting to run tracking more often and those seeking a practical introduction to formal, structured measurement. More
In Chicago, consumer intelligence provider NIQ has announced the launch of 'Early Market Read', a new US market intelligence product giving data on weekly sales performance as little as two days after the week's close. More
In the US, MR recruitment and support services firm Focus Forward has promoted longstanding employee Rachael Lynn to company President. More
New York-based insights and behavioral science consultancy Integro, a specialist in the healthcare sector, has promoted Kristie Boland to Partner. More
Consulting and business services giant Accenture has agreed to acquire Seattle-headquartered Ookla, which offers network intelligence, competitive benchmarking and customer experience analytics. Ookla was founded in 2006 and is currently a division of publisher Ziff Davis, Inc. More
In San Francisco, data collaboration firm LiveRamp has launched new agentic AI capabilities to help marketers plan, execute, measure and optimize campaigns. The updates include giving clients' AI agents their own access to the LiveRamp platform, where they can 'autonomously collaborate with any partner.' More
US-based healthcare intelligence company Konovo has appointed former Oracle, Kantar and Sermo exec Jessica Santos as Chief Compliance & Privacy Officer. More
US-based point of purchase insights specialist Behaviorally has launched Studio B, a new pack design intelligence solution combining consulting expertise, Generative Design and Predictive AI, to help accelerate and optimize the creation of packaging. More
Online visibility management platform Semrush has reported revenue of $443.6 million for the full year 2025, up 18% from the previous year. The company made a loss from operations of $22.8m, but on an adjusted, non-GAAP reported operating income of $53.3m, up 16%. More
In New Jersey, insight communities pioneer KLC has added AI features to its CrowdWeaving innovation platform, which allows clients to develop ideas, collaborate, and bring new concepts to market. More
In New York, predictive advertising company Cadent has appointed Taly El-Zmetr in the new role of Chief Operating Officer, effective immediately. More
Global consumer intelligence company NIQ has announced revenue of $4.2 billion for the full year 2025, representing organic, constant currency revenue growth of 5.7%. Adjusted EBITDA rose 23.8% to $916.5 million. More
Informa TechTarget has appointed Patrick Martell as Non-Executive Director and Chairman. Based in New York and currently the CEO of Informa Markets, Martell takes over this week from Mary McDowell. More
Research tech and services firm Sago has enhanced its QualBoard enterprise platform with the addition of AI Moderation, promising to gather qualitative insights faster and at greater scale. More
UK-based marketing intelligence platform Mortar AI has announced a partnership with creative impact specialist DAIVID, promising to bring 'all key campaign metrics' into a single platform. More
Toronto-based conversational research solutions provider Nexxt Intelligence | inca has announced the launch of inca SmartProbe Studio, which allows researchers to set up and review simulated AI probing conversations before going live with research. More
Ipsos has given details of the share buyback scheme announced with its recent annual results. By the end of this calendar year the global group says it will buy around EUR 100 million in shares, equivalent to 6.7% of its total capital. More
Ipsos has closed the sale of 80% of its wholly owned subsidiary in Russia, Ipsos Comcon LLC, to Direct Investments JSC, a company run by businessman Andrei Malyshev. The move is to comply with a law limiting foreign ownership of MR companies in the country, which comes into force this weekend. More
In the UK, a new company called Automotive Insights has launched, providing 'just-in-time' market intelligence from surveying 1,000 motorists each month. More
Manchester, UK-headquartered behavioural data company RealityMine has appointed Phil Miles, a member of its Board since 2024 and a former Managing Director at Google and YouTube, as its new Chairman. More
Kantar has announced a series of strategic leadership appointments, underlining the importance of North America in its growth strategy. Former group CGO Chris Petranto becomes Chief Client Officer NA; Brian James becomes Chief Solutions Officer NA; and Rachelle Minnis takes a new EVP role. More
Strategic research consultancy 5D has launched a market intelligence hub, 5D Nexus, designed to bring together fragmented data sources and give organisations a forward-looking view of their business and the competitive landscape. More
Accenture Ventures, the consulting giant's investment arm, has given its backing to Profitmind, an agentic AI decision intelligence platform built for retail teams, as part of a $9m seed round. The funds will fuel global scaling of the platform, recruitment and further extension of platform capabilities. More
US-based ad platform Infillion, the company that bought MediaMath in 2023, has announced the acquisition of veteran purchase intelligence company Catalina. Financial terms were not disclosed. More
Ad effectiveness platform System1 has appointed Mohan (Mo) Taylor as Chief Product and Technology Officer; moved Orlando Wood to Chief Creative Officer; and promoted both Andrew Tindall and Tristan Findlay to separate Chief Growth Officer roles. Chief Customer Officer Jon Evans departs the firm. More
Latana, a firm based in Berlin and offering an AI-powered brand tracking and consumer insights platform, has appointed Heather Prekop as SVP Commercial Development. Prekop will lead the company's presence in the US, where it has enjoyed rapid growth of late. More
Milieu Insight has named former NielsenIQ Director Cindy Pang as its CEO for Southeast Asia, effective immediately and leading the firm's regional strategy, commercial execution and growth. More
Kantar has appointed Tim Kibbey, a twelve-year veteran of the company, as Head of Qualitative for its Canadian business. More
In the US, a firm called TBD has launched out of private beta with $3 million in seed funding, offering a prediction market protocol designed to measure verified human sentiment. More
SurveyMonkey has launched a free tools hub, based around its AI survey generator, allowing any visitor to create an AI-powered survey and access a suite of research tools, with no account required. More
Following last week's addition of OpinionWay as its representative in France, the Worldwide Independent Network of Market Research (WIN) has added SWG as member in Italy. More
Kantar has promoted Ndeye Diagne to serve as Chief Strategy & Transformation Officer, Middle East, Africa & Türkiye (MEA&T), charged with leading regional strategic initiatives to help clients unlock greater value from data, technology and intelligence. She starts next week. More
Following its recent acquisition of in-survey data quality solution ReDem, Rep Data has appointed the company's leaders to its senior leadership team: Florian Kögl as Managing Director for Europe, and Julia Mittermayr as EVP of Strategic Growth. More
In the UK, Potentia Insight has appointed former GfK and Savanta employee Ben Hunt as Sales Director. More
Nielsen has announced the addition of more than 200 new advanced audience segments, available in its cross-media planning and measurement solution Nielsen ONE. The offering makes use of the national consumer dataset of its consumer insights solutions arm, Scarborough. More
In New York, marketing software firm Zeta Global has announced financial results for the fourth quarter and full year 2025, with annual revenue up 29.7% to $1,305m and adjusted EBITDA up 44% to $278.7m. More
In London, research and analytics firm Phronesis Partners has appointed Massimiliano Sarracino as EMEA Sales Director, supporting its expansion across the region. More
Canadian venture studio AXL and independent marketing and media agency PUSH Media have partnered to launch STRATIS, an agentic AI operating system pulling together fragmented data for use by marketing intelligence and operations. More
Following its acquisition by H.I.G. Capital in August last year, Kantar Media has announced it is rebranding as Fifty5Blue. More
Ipsos has announced full year 2025 results, with revenue of EUR 2,525 million, up 3.4% as reported, but relatively flat (+0.6%) in organic terms. More
PureSpectrum has appointed Emma Roberts as Sales Director, ANZ, and Leyfa Vakimes as Associate Director, ANZ Services, while Chris Mawn is promoted to Vice President in the region after three years with the company. More
Savanta has appointed former PSB Insights CEO Dave Gordon as Chief Commercial Officer, based in Boston, MA; and Anna Hamlin as Global VP of HR, based in London. More
Los Angeles-based marketing firm RAD Intel has launched a new business, Lickly, which promises mid-market brands access to an audience intelligence platform rivalling that of major corporates; and also spun out its RAD Amplify managed-services provider unit into a standalone company. More
Solid, a firm helping AI agents to understand business context, has publicly launched after two years in stealth mode, with $20 million in seed funding. The money will be used to accelerate product development, expand the team, and support a fast-growing customer base. More
Kantar has appointed Brandon Kirk as Vice President, Growth & Strategy, Media Measurement, leading its Canadian Media Effectiveness practice. More
In the US, marketing solutions firm OneMagnify has acquired the Performance Marketing business of Optimal, which specializes in performance media and audience data solutions. Terms of the transaction were not disclosed. More
In Vancouver, Rival Group has appointed Chartered Accountant, audit and governance expert Judy Adam to its Board of Directors. More
Ipsos has appointed Nathan Brumby as Chief Platforms and Technology Officer. Current COO Michel Guidi, will step down from his role 'in the coming weeks' to pursue opportunities outside the Group. More
The Malaysian Digital Association (MDA), the country's representative body for online publishers, ad agencies and digital service providers, has reappointed Comscore as its official Audience Measurement / Currency Partner and Similarweb as its Market Insights Partner. More
In a subcommittee hearing this month in the US, Sen. John Kennedy (R-LA) has raised serious issues with current official definitions of 'what it means to be poor or in poverty in America', suggesting the figure should be 1% not 11%. Commerce Secretary Harold Lutnick appeared to agree to a review. More
Field management company FUEL has promoted Bart Hofford to Head of Global Research and Malin Tjus to VP of Global Healthcare. More
Australia-based MR and behavioural science consultancy Honeycomb Strategy has appointed former STRAT7 Incite advisor Kieran Collins as Strategy Director; and Luke Chen, formerly of Bastion, as Senior Strategy Consultant. More
Trade association IAB Australia has launched a Retail Media Certification Program for the county's store chains, based on a model developed by IAB Europe. The program will independently audit retail media measurement practices and award a certification badge for compliant and 'mature' measurement. More
Global CRM giant Salesforce is to acquire San Francisco-based conversational insights and revenue orchestration platform Momentum. More
San Francisco-based customer journey analysis and optimization company Kana has secured $15 million in seed funding, with which to expand its engineering, product and go-to-market teams. More
Kantar Media has appointed Mike Walsh, global CEO of legal and professional services company LexisNexis, to its Board of Directors. More
In the UK, the Office for National Statistics (ONS) has given more details of its ongoing program to focus in on essential, high quality economic and social statistics for the country's decision-makers - also described as a 'drive to put quality over quantity.' More
Data collection and MR consulting firm High Beam Global (HBG) has appointed former Dynata exec James Weatherbed as Director of Business Development and Account Management. More
helia, the customer engagement agency within marcoms group Havas, has appointed Andy O'Carroll as its first Chief Creative Officer. More
Canadian-owned polling, market research and analytics firm Leger is integrating a Smart Persona tool developed by Plus Company, allowing real-time dialogue with customized synthetic personas built from Leger's data. More
Consumer intelligence platform quantilope has extended its AI assistant quinn to serve as a 'fully end-to-end' AI research partner, promising to develop client projects in 'minutes'. More
France-based researcher OpinionWay has joined international agency alliance the Worldwide Independent Network of Market Research (WIN), as its exclusive partner for the French market. More
European-based data agency Tasman Analytics has appointed Mike Jones to serve in a new role, Chief Product & Technology Officer, driving a strategic shift towards the productization of its services and operational systems. More
In New York, ad agency Meet The People (MTP) has launched an AI-enabled platform called MTP Intelligence, bringing marketing disciplines from creative to measurement and analytics into a single integrated technology environment. More
Swedish company Agaton has emerged from stealth mode with EUR 8.4 million in seed funding, fuelling further development of its AI platform, which analyses customer conversations to identify and action sales opportunities. More
YouGov interim Chair Deborah Davis has stepped down from the role and from the Board, the company has announced. Her permanent replacement is Ian Griffiths, who joined the Board in September 2025 and is a former Deputy CEO of Kantar. More
Decision data and analytics company Similarweb has announced financial results for the fourth quarter and full year 2025. Total revenue was up 13% to $282.6m, but the company reported a GAAP net loss of $32.9m, while adjusted net income fell from 6% of revenue to 3% ($9.1m). More
In Rochester, NY, healthcare insights firm KJT has announced the integration of its Sparq Intelligence solutions into the KJT brand, bringing AI-supported qualitative and predictive capabilities directly into its core solutions. More
New York-based predictive customer intelligence firm QuadSci has secured $8 million in Series A financing, with which to accelerate product development, expand go-to-market teams, and support continued global growth. More
Kantar has appointed Sam Rihani as Managing Director of its business in Sweden, based in Stockholm and effective immediately. More
New York-based Becausal, specialist in causal AI-based CPG and retailer audience intelligence, has partnered with ad effectiveness analytics firm ABCS Insights to offer a new solution, the 'Always-On Sales Lift Measurement Module.' More
Knowledge sharing and decision-making platform Stravito has upgraded its AI Assistant with the addition of an option called Deep Research Agent, which it says helps businesses facing complex challenges demanding comprehensive analysis. More
Toronto, Canada-based Dig Insights has combined the technologies of its OneCliq and Upsiide brands into a new offer called Dig One, aiming to replace 'static' and 'episodic' outputs with a 'living' system of connected and continuously-updated insights. The company also has a refreshed visual identity. More
In London, insight agency Verve has announced five appointments to the team delivering its fast-growing synthetic personas proposition, VIPS. Chloe Stevens steps into the new role of Growth Director, while Tana-Maria Botezat, Nicole Seow, Benjamin Huaraka and Daniel Zhang also join the team. More
Data integration and transformation giant Databricks has announced Q4 results showing c.65% revenue growth. Its Series L finance round, now extended to $7 billion, will be used to drive development of its Lakebase database for AI agents and its conversational assistant Genie. More
Britain's statistical authority the ONS has this week begun a consultation on updating its Standard Occupational Classification (SOC). The organisation is already in the process of refreshing the Standard Industrial Classification, or SIC, for publication next month. More
In New York, consumer behavior, and analytics consultancy GBK Collective has promoted Rebecca Szew to Partner and Chief Client Officer. More
Vilnius, Lithuania-based research tech and data solutions provider Syno International has partnered with RAM Market Research to deliver enhanced cross-media measurement, custom studies and brand lift analytics. More
Pureprofile is acquiring Australian qual specialist CRNRSTONE Research, formerly known as Stable Research, from its current owner Bastion Group, for a total consideration of $AUD 700,000. More
In London, Kantar Media has announced the appointment of long-time Nielsen researcher Toni Petra as Chief Operations and Technology Officer, bringing together the two teams under one leader. She starts on 1st April. More
MR ops specialist Research Clever has reported rapid growth, new offices in central London, and the appointments of Payal Jani as Operations Director, and Frankie Slattery, Kristian Barnard and Wendy Phu in Senior Manager roles. More
Los Angeles-based MarketCast has appointed Aimee Gerry and Eric Morse, both with the job title of VP of Commercial. More
Independent marketing services and technology group PMG has opened two new offices, in Mexico City and Toronto, Canada, describing the moves as 'a significant milestone in its global growth strategy.' The firm says it will hire for a wide range of roles in both locations. More
Data and insights business Delineate has appointed brand strategist and marketing effectiveness expert Nigel Hollis, veteran of Millward Brown and Kantar, as an Advisor. More
AI firm Simile has secured $100m in funding, to develop its prediction technology, whose applications range from forecasting consumer behavior to suggesting likely questions from analysts during company earnings calls. More
Veteran US public opinion pollster Gallup announced this week it will cease its tracking of Presidential approval, after 88 years, with a spokesman saying the ratings 'no longer represent an area where Gallup can make its most distinctive contribution.' More
Global research association ESOMAR has chosen past President Ray Poynter as Chair of its Professional Standards Committee (PSC). More
In New York, Comcast Advertising has announced a partnership with travel and tourism data platform Adara to offer the sector 'deterministic-based measurement', at scale, for TV and streaming. More
Manchester, UK-based MR operations support specialist Omnisis has enhanced its data collection capabilities with an upgrade to its PackSpin survey question type. The tool now allows participants to move, zoom in, and annotate 3D shapes and packaging. More
US-based entertainment tech company and studio Cineverse Corp is to acquire CTV monetization platform IndiCue, Inc., whose software helps publishers and streaming operators manage, optimize and grow their advertising revenue, while improving user experience. More
Cambridge, MA-based technology research and consulting firm Forrester has announced an 8.2% fall in revenue to $396.9 million, in the full year 2025. Adjusted net income was $22.2m, although the reported figure, including a large goodwill impairment charge, was a net loss of $119.4m. More
In the UK, synthetic audience modelling firm Electric Twin has secured $14m in funding, for international expansion and further development of its prediction technology, including new use cases. The raise includes a previously undisclosed $4m pre-seed round. More
In New York, AI visibility specialist Brandlight has announced $30m in Series A funding, with which to accelerate the development of its platform, and scale its business. More
In Chicago, consumer data giant Circana has appointed new Board members: Brian Cornell, Executive Chair of Target Corp.; Lauren Cooks Levitan, ROOT co-founder and Lead Independent Director at e.l.f. Beauty; and Rohit Prasad, former Head of Artificial General Intelligence at Amazon. More
TVision, which measures second-by-second television and CTV viewer engagement, has extended an agreement delivering its person-level calibration data for CTV to video audience measurement specialist VideoAmp. More
In the US, cross-industry group the Coalition for Innovative Media Measurement (CIMM) has added Disney's Dana McGraw, and Ben Hovaness of OMD to its Board of Directors. More
Veteran business data firm Thomson Reuters Corporation has acquired Noetica, Inc., a New York-based AI-native start-up whose software turns transaction-deal data into structured market intelligence for deal professionals. More
Predictive audience intelligence company Wiland has launched RetailSignals, the latest in its MarketSignals family of solutions, promising retailers help in tapping real-world consumer spending data to fuel acquisition, retention and growth. More
In London, strategic insight consultancy Firefish has announced the promotion of Lizzy Moroney to UK Managing Director, and the appointment of Jenny Kieras as Head of Growth. More
Australia-based cultural insights and strategy company The Lab has appointed Maria Georgopoulou as Senior Quant Strategist, and Ernest Mo as Quant Strategist. James Rochlin has been promoted to Executive Director, leading the now six-strong quant team. More
Tel Aviv-based Similarweb has launched an intelligence solution called AI Studio, which combines its proprietary digital intelligence with expert AI agents to deliver three distinct capabilities: Chat, a conversational Q&A interface; automated reporting tool Deep Research; and visualization tool AI Dashboards. More
In New York, tech solutions provider Guideline has announced the launch of an innovation engine, the 'AI Factory', designed to help clients make more rapid and effective use of its Ad Intelligence products and Media Plan Management technologies. More
Rep Data has acquired ReDem, an in-survey data quality solution, strengthening its end-to-end survey fraud prevention offering. More
US-based cross-platform ad measurement and attribution company iSpot has launched an agentic AI-powered solution called SAGE, backed by an investment in NVIDIA AI servers which allow it to extract metadata and storylines from every frame of 2.5m ads, and compile themes from some 100m survey verbatims. More
In the US, B2B data firm ZoomInfo has announced financial results for the fourth quarter and full-year ended December 31st. Reported annual revenue rose 3% to $1,249.5m, while adjusted operating income was up 4% to $445.9m. More
UK-headquartered insight group STRAT7 has promoted Helen Donald to serve as Managing Director of its Advisory practice, one of its seven divisions which is focused on helping clients convert insight into impact. More
Ad tech and measurement firm tvScientific has appointed Heather Carver as Chief Customer Officer. More
Stockholm-based knowledge sharing and decision-making platform Stravito has appointed Tina Cush as Vice President of Marketing. More
Nielsen picked Sunday's Super Bowl for the launch of an enhanced methodology promising more accurate measurement of co-viewing, especially for live events. The pilot service will run for a number of other major live sports and entertainment events in the first half of the year. More
Pureprofile has appointed James Ward as Client Development Director in its UK team. He joins from panels company Norstat where he was Client Account Director. More
In the UK, fast-growing agency Basis Global has hired former B2B International leader Conor Wilcock as Managing Director, B2B. More
In London, research agency FlexMR has launched a CX Practice, led by Charlotte Duff and bringing together consulting and technology to analyse customer data from multiple touchpoints. The news comes just three weeks after it added a consulting division called the 'Closeness Practice'. More
In San Francisco, a company called Sentra has raised a $5 million seed round for development of software promising to 'transform companies into cognitive organisms.' With its roots in research from MIT, Sentra continuously builds a timeline of a firm's decisions and commitments, and learns its priorities. More
In Raleigh, NC, USA, L&E Research has announced the appointment of longtime Procter & Gamble employee Andrea Swinicki as Research Design Engineer. More
London-based sports data tech firm Genius Sports is to acquire Legend, a global digital sports and gaming media network which helps clients to monetize their assets. The deal values Legend at up to $1.2 billion, the last quarter of which is dependent on near future results. More
In New York, audio industries tech and services company Triton Digital has announced the launch of the Podcast Metrics Industry Feature Set, a suite of analytics solutions giving publishers access to benchmarks, market share and audience data across the top 20 podcast markets worldwide. More
Michael Walrath, CEO and Board Chairman of US-based digital presence and knowledge management platform Yext, has withdrawn his proposal to acquire all the remaining shares in the company. Instead, the company has approved a 'Dutch auction' self-tender of $150m of common stock. More
Eyetracking tech firm Tobii has reported an organic decline of 10% in net sales to SEK 193m ($US 21.4m), and EBIT of SEK -196m ($US -21.7m), in the fourth quarter. Excepting non-cash write-offs of goodwill, fair value adjustments and project write-offs, EBIT was SEK -1 million ($US -111k). More
In the US, Fox Corporation-owned streaming service Tubi has announced a new, multiyear partnership with Nielsen, giving it access to Audience Measurement and Streaming Platform Ratings, National TV research and Ad Intel. The two already work together for Digital Ad Ratings and Nielsen ONE Ads. More
Asia Pacific CEO Jason Scott has departed ad tech firm MiQ, according to reports. Scott has led the region for three years, and was previously ANZ Chief Exec for three years. More
YouGov has launched an AI-powered qual tool called BrandIndex Voices, which collects and analyses consumer conversations on a quant scale to reveal why brand perceptions change. More
In San Francisco, an enterprise data management and analytics platform called Fundamental has opened its doors with funding of $255 million, and launched its first product, NEXUS. This uses a 'Large Tabular Model' to convert clients' enterprise data into predictive intelligence and forecasts. More
In New York, video ad outcomes measurement firm EDO has announced a conversational AI agent called ChatEDO, accelerating access to its extensive database of Convergent TV advertising activity and outcomes. More
Growgetter, a growth marketing firm focused on the MR and CX sectors, has relaunched with a wider range of services, positioning itself as a 'full-funnel, end-to-end growth partner.' More
Manchester, UK-based pharma insights firm Beyond Blue has hired Kristina DiPietrantonio as Head of its Strategy division, working to bridge the gap between insight and real world execution. More
Data collaboration platform LiveRamp has announced quarterly revenue up 9% to $212 million, and non-GAAP operating income up 36% to $62 million. More
Kantar has appointed former Googler Rika Sharma as Executive Managing Director for its Southeast Asia Cluster and Singapore business. More
In New York, omnichannel advertising software firm Mediaocean has added to the responsibilities of Zvika Netter, CEO and co-founder of its digital measurement firm Innovid: he will now also serve in the new group role of Chief Innovation Officer. More
STRAT7 has launched an AI hub called Nucleus, developed in partnership with clients over the last two years and composed of a suite of agents, embedded into every stage of its processes and promising 'faster, more impactful insights.' More
Chicago-based customer experience and marketing automation platform ActiveCampaign has announced the acquisition of Feedback Intelligence, provider of an AI tool which analyses unstructured conversations. More
Online Sample specialist Full Circle Research has appointed Julia White as Director, Sales. More
In Sydney, Australia, analysis and reporting platform Displayr has launched 'Chat + Agents', a new AI-powered feature which allows teams to interrogate data sets and trigger automated research workflows without leaving their analysis environment. More
In the US, healthcare intelligence company Konovo has announced the acquisition of Rare Patient Voice (RPV), which recruits patients with rare, chronic and complex conditions for participation in market and UX research, as well as clinical trials. More
IT consulting and research giant Gartner has reported results for the fourth quarter and full year 2025. Annual revenue rose 3% on an FX neutral basis, to $6.5bn, while adjusted EBITDA was up 2% to $1.6bn. The firm's Insights and Events divisions grew, while Consulting revenue declined some 13%. More
Experience Management company Qualtrics has found a new CEO: Jason Maynard joins this week from Oracle, where he was EVP of Revenue Operations. More
Global consumer data company Circana has launched 'Attribute Marketplace', a platform allowing clients to browse external datasets, select the attributes they need, and use them to enhance their current data and analyses. More
Ipsos has appointed Natalie Otte as its Country Manager in South Africa, starting this week. Otte has served as Chief Client & Commercial Officer for Kantar's Insights Division in the country since 2019. More
Austin, Texas-based online survey and research services firm QuestionPro is to merge with its long-time sister company Trymata, provider of a UX research and usability testing platform. More
In the US, biopharma-focused behavioral-science research and tech firm BEESY has received a minority investment from Denali Growth Partners (DGP), allowing it to continue investing in product innovation, and accelerate its growth across new geographies and therapeutic areas. More
Singapore MR and data agency Milieu Insight has announced changes in its senior leadership, with Gaurang Kotak appointed as COO. Founders Gerald Ang and Juda Kanaprach, formerly COO and Chief Commercial Officer / CMO respectively, will move into advisory roles, albeit closely involved with the company. More
US nonprofit MRII and its partner the University of Georgia have launched Knowledge Navigator, a new tech-enabled tool promising 'clear, reliable answers to research and insights questions in seconds.' MRII says the tool 'draws from proven, industry-recognized expertise, not generic AI responses.' More
In New York, Radius Insights has announced a merger with ONE Strategy Studio, an AI-first insight and innovation agency focused on 'speed to impact.' More
US professional membership organisation the Insights Association has found its new Chief Executive, former Kantar researcher Anita Watkins. She replaces Melanie Courtright, who left three months ago to become Chief Strategy Officer at Sago. More
US-based Sago Health has rebranded as TriVoca Health, reflecting 'a continued commitment to helping healthcare companies hear from patients, caregivers, and healthcare professionals' - three voices. Sago sold the division six months ago. More
US insights firm CMB has appointed Kate Sowder as Vice President of Advanced Analytics & Data Strategy, with a remit to lead and develop the firm's capabilities in the area. More
More than a dozen UK-based research agencies involved in face-to-face research are working together to restore numbers of qualified interviewers available for studies across the country. More
Birmingham, UK-based social research agency M.E.L Research has strengthened its evaluation capability and face-to-face fieldwork delivery with the appointments of Dr Bianca Bailey Wilson as Head of Evaluation and Amanda Brightman as Field Team Manager. More
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