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NIQ has launched a service called Shelf Architect Store Assortment, in the US. Part of the existing Shelf Architect platform, the tool provides store- and cluster-level assortment recommendations based on local demand. More
Media company Adwanted UK has launched a consulting and solutions division, bringing together its expertise in media technology, data science and industry research. More
Kantar Group CFO Michael Uzielli has decided to step down from the role at the end of this year. From 1st January Lindsay Smith, CFO of Kantar, will also assume the responsibilities of Group CFO, whilst Regan Garrett will continue as CFO of Numerator. More
RepData has appointed George Gallate, a former Global Chairman and CEO of Havas Digital, to its Board of Directors. More
In the US, MR operations company OpinionRoute has expanded its ResponseID solution - part of its Data Quality suite - to cover 'all question types in modern surveys.' More
In Boston, USA, pharma industry decision support company Within3 has appointed Ira Daly - an eighteen-year veteran of IQVIA - as Chief Operating Officer. More
In San Francisco, restaurant technology company SpotOn has launched a suite of AI tools to help restaurant operators understand their customers and business. More
Displayr has upgraded its charting offer with AI-based design and build of custom, reusable data visualizations from a user's description. Researchers can now build brand health funnels with significance-tested conversion rates, grid cartograms, and charts with images scaled to the data. More
Stockholm-based creative intelligence platform Bannerflow has expanded to the UK and US, supported by London-based B2B software investor Tenzing. Both offices will be led by Daniel Angvik, Head of International Markets & Expansion. More
Communications and PR researcher Paul Stallard has launched a new agency called Now or Never Insights, providing qual and quant studies across the UK, the US and international markets. The firm promises a combination of research rigour and communications expertise. More
In the US, Claritas has launched Email Advantage, which combines audience intelligence, AI-supported optimization and campaign measurement to improve ad targeting and measurement. More
Boston, US-based competitive strategy and business intelligence firm Fuld has appointed McKinsey analytics and insights veteran Nishant Mohnot as a Board Advisor, helping to steer plans for a new phase of growth. More
AI notetaker and conversational knowledge platform Otter.ai is adding 27 new languages to its package, which recognizes and transcribes conversations as speakers move between languages in a meeting, and helps users make use of the data throughout their business. More
Alchemer has developed an AI-powered conversational insights solution, turning customer calls, support tickets and other recorded voice feedback into 'actionable business intelligence.' More
Kantar and its strategic partner Quilt.AI have unveiled LaunchSignals, an AI-powered solution analyzing and helping to optimize the performance of new products soon after launch. More
Researchers from UK company FlexMR have announced the launch of a new consultancy, Rewired, which aims to help clients close the gap between customer understanding and properly resourced, embedded customer-centric decision-making. More
UK-based consultancy DJS Research has added Simi Dhawan as Client Partnerships Director. She joins after eighteen years at insight agency B2B International. More
Tel Aviv-based, AI-powered analysis platform Blix has added new features designed to make tracking and recurring studies faster and easier to analyze. The upgrades include more integration with existing workflows; and options to extend and reuse existing codebooks. More
Former Kantar and Nielsen Director/AD Genny Yang is the new Head of Strategy, APAC at OpenAI. More
Montreal, Canada-based holding company Avenir Global, the parent of Thinks Insight, has acquired Marker Collective, from British group Next 15, In addition to Marker's 3 PR agencies Archetype, Nectar and Outcast, the buy includes an underlying media intelligence platform, Delve. More
Indian media research body MRUCI has given further details of its progress in reviving the Indian Readership Survey (IRS), which promises the country a unified cross-media currency; and has appointed research firm Inteliphyle to manage the study, and the separate fieldwork firms involved. More
CX platform Sprinklr has announced three new leadership appointments: Jamie Thompson joins as Global Head of Services and Support, Jack Nichols as SVP Product Management for Sprinklr Service, and Mike Conlon as SVP, Global Alliances & Partnerships. More
Healthcare experience management firm NRC Health has launched nQuire Pro, a conversational analytics tool helping companies to understand patient experience feedback, quickly identify performance trends, and spot opportunities for improvement. More
Former Ipsos and Kantar researcher Pankti Sidhpura has joined Indian media group JioStar as Research Manager, Sports. More
In the US, a new company called Prompted Brand has opened its doors, offering AI engine visibility tracking, analysis and optimization services. More
In the UK, insight consultancy Boxclever has joined the Claverley Group, a diverse collection of media and communications businesses with an independent parent company tracing its roots back 150 years. More
PebblePost has changed its name to Verastance, as it broadens its offering to help brands identify those most likely to buy next, reach them through various channels, and 'prove' which sales result from this. More
US-based streaming platform and TV tech company Roku is rolling out a machine learning-powered optimisation suite, Roku Outcomes, adding performance advertising capabilities to streaming TV. More
Seoul, South Korea-based company Nums AI has raised just under $4.5m in pre-seed funding, for further development of its tools helping clients to make predictions and take decisions by learning from structured data. More
Purchase insights company Affinity Solutions has announced a partnership with performance media specialist Digital Remedy, and with it the launch of a new outcomes measurement solution called Merchant Intelligence. More
Music video network Vevo has announced a deal with media intelligence firm Samba TV, bringing the latter's audience segmentation capabilities to the former's premium advertising inventory in the UK. More
In New Zealand, Nielsen has launched a research solution called CMI Journey, aiming to help clients understand how and why consumers make decisions, and how this converts into purchases. The new tool builds on the company's established Consumer & Media Insights (CMI) offering. More
In the US, independent certification body Synthetic Data Standard has launched its first service, a Field Guide defining six types of synthetic data used in consumer and market insights; and plans to launch a third party provider audit program called SDX-1, before the end of the year. More
Pioneering insights firm Verve has made six appointments for its specialist Simulations Studio: Chris Espley and Shaun Johnston join in more senior roles, alongside recent graduates Emma Fullard, Wesley Cooke, Charlotte Davies and Harriet Micklewright. More
In Pittsburgh, USA, agentic AI retail decision intelligence platform Profitmind has rolled out Awase, a competitive intelligence model which allows retailers to identify the same product across competing online catalogs, without the need for a shared product code. More
Commerce intelligence platform Criteo is to roll out its Performance Connected TV (CTV) capabilities to at least nine new markets. Currently available only in the US, the tools will launch in Brazil and Mexico within two months, followed by Canada, Australia and Europe's big five economies next year. More
Media intelligence firms Telum Media and Truescope have entered a strategic partnership combining the former's curated journalist and media relations platform with the latter's integrated AI media intelligence service. Initially, the focus will be Australia, NZ and Singapore. More
Rep Data has launched an end-to-end platform combining survey creation, participant sourcing, analysis and AI-powered automation, with data quality verified throughout. The firm has also rebranded. More
Tech research and consulting giant Gartner has reported 3rd quarter revenue of $1.505 billion, up 2.4% on a like-for-like basis; and adjusted EBITDA of $364 million, up 7.4%. More
Comscore has reported Q3 revenue of $76.2 million, representing a 4.1% like-for-like (LFL) decline; and adjusted EBITDA down nearly a half to $5.8m. The digital audience pioneer has recently started 'aggressive actions to rationalize its operational footprint.' More
British-based MR company Vision One has appointed former Danone and Screwfix insight leader Helen Jones as Head of Qualitative Research. More
In Leeds, UK, Josh Pearce has launched Red Onion, a new customer intelligence business with clients in the sport, betting and gaming, retail and wellness sectors. Pearce is the former Head of Brand Performance at beauty and sports nutrition group THG. More
Attention intelligence platform xpln.ai has promoted Dominic Di Talamo and Massi Mekla to new Chief Commercial Officer posts, respectively covering Northern and Southern Europe. Di Talamo's role also includes 'Growth Markets' in APAC and the Middle East. More
Ad tech company Smartly has launched a marketing intelligence and planning tool called Intelligence Pro, which uses causal inference models to help users understand incrementality and business impact. More
Marcoms group Publicis has closed its acquisition of LiveRamp, allowing it to create what it calls an 'end-to-end plug-and-play AI growth engine.' More
Ipsos has appointed Lifeng Liu as Chairman and CEO, Asia Pacific and China (APAC), effective today. Liu already holds those two titles for Greater China, and the expanded role brings this region together with Asia Pacific in a newly formed Ipsos APAC region. More
Tech research and advisory firm Information Services Group (ISG) has announced Q3 2026 revenue of $65.1m, up 4.1% at constant currency rates, for the third quarter ended September 30th. EBITDA rose to $10.0m, a constant currency increase of 13.8%. More
In the UK, a new research panel recruited via real-world communities has launched. ComVerus is majority-owned by investor Touchstone Partners, which is part of recently-founded SHARCC Group. More
UK-based res tech firm Indico Labs has released its first PowerPoint add-in, SlideMap, which automates the production of repeatable reports such as trackers, multi-audience studies and standardised research products. The tool includes an AI Agent that writes data queries for users. More
Australian audience measurement body OzTAM is working with Nielsen to bring census-level viewing data for Netflix' Ad Tier into its VOZ solution. This will give users a single, unified currency database setting the new data alongside that for broadcast TV and BVOD. More
In Australia, Ipsos iris is to offer audience data for web sites and apps on a weekly basis, starting this Friday, November 6th. The more frequent delivery should help media planners spot and analyse emerging trends, short-term audience spikes, the impact of major events, and seasonal patterns. More
Broadcast software and data group RCS Worldwide, whose subsidiaries include analytics firms Media Monitors and Mediabase, has appointed Tammy Halcomb as SVP of Products, and Merideth Kelly as SVP of Global Client Experience and Transformation. More
London-based Obsero, which helps companies track and optimize their AI search results, has raised $1.2 million in seed funding, with which to double its software engineering workforce, accelerate commercial expansion and build its first specialist AI agents based on proprietary client methodology. More
Onclusive has appointed former Gorkana and CARMA business developer Jason Weekes as Head of Sales for Northern Europe, based in London. More
Sir Martin Sorrell's S4 Capital has reported Q3 revenue of £156 million - equivalent to a decline of 7.3% in organic terms - but continues to focus on managing costs and says it expects full year operational EBITDA of £85 million More
Consumer data company Circana is working with AI transformation company Ode with Anthropic, to develop technology for 'faster, more flexible, and more actionable insights.' This includes building end-to-end agentic workflows and an in-house AI engineering team. More
Consumer intelligence firm NIQ is collaborating with Google, adding its global retail and product intelligence to the tech giant's AI commerce ecosystem to improve product discovery and local availability. More
London-based Ares Intelligence has landed £2.48 million in funding, with which to expand its team and find new customers. The firm uses an AI interviewer to talk to all the employees of a client company, then outputs a roadmap for implementing AI to save time and money. More
In London, open-standard semantic analytics platform Querio has launched with a $5 million seed funding round, and says it will accelerate product engineering including its MCP and agentic ecosystem, expand its development team, and expand its marketing activity. More
Ipsos has appointed former Nielsen Chief Executive Mitch Barns as Chairman and CEO, Americas, beginning next week. Mary Ann Packo will leave the company at the end of November after a handover period, having spent two and a half years in the NA CEO role. More
Forrester Research has announced Q3 revenue down 8.7% to $86.1 million, with adjusted net income of $4.7 million. CEO and Chairman George Colony says the business, which has been shrinking rapidly since 2023, is 'stabilizing', and is raising its forecast for 2026 earnings. More
Media measurement group Fifty5Blue has announced the acquisitions of Simantea and TRP Research, adding capabilities in audience insight, consumer behaviour and measurement technology. More
Two independent media assurance bodies, the UK's ABC and US organization the Alliance for Audited Media (AAM), are partnering to steer the media and ad industry's responsible development of AI. The initiative aims to educate practitioners, and 'elevate and validate' AI use. More
Ad effectiveness measurement specialist ABCS Insights has appointed Marc Ryan as Chief Product Officer. He previously held the same role at YouGov, and worked in senior positions at Kantar and Nielsen. More
Commerce intelligence platform Criteo has appointed Jianchang 'JC' Mao to its Board as an independent director. Mao is a former employee of Google, Microsoft and IBM, and now a General Partner at AI investment company Fellows Fund. Separately, Criteo is moving its domicile to the States. More
NIQ has announced new optimization capabilities for its Shopper Experience Platform, supported by a seven-point framework for evaluating and improving product content. More
In the US, consulting and marketing firm Marketbridge has acquired B2B marketing performance and measurement platform Channel99, and has immediately launched a new offering called AI Visibility, tracking appearances in AI-powered search for clients and their competitors, and helping to improve it. More
MR solutions provider OvationMR has hired Louise Halsey and moved Amar Korichi from the US, strengthening its team in the UK & EMEA, and underlining its commitment to regional investment and client partnerships. More
Canadian survey platform Potloc says it has now built agents and established workflows for more than 85% of the stages in quant studies, and will complete the process by 'early 2027', with the exception of a few areas which will remain 'human by design'. More
In San Francisco, customer understanding platform Listen Labs has launched Listen Twins, which model real individuals in a company's target audience, and provide clients with their own panel of 100 or more Twins, providing answers to their questions in seconds. More
San Francisco, CA-based Hex Technologies has raised $100m in funding, with which to recruit for its core engineering and product development teams, expand its business globally, and roll out a newly-launched and AI-native version of its collaborative data science and analytics platform. More
Comscore has extended a partnership with independent sell-side advertising company Magnite, bringing Proximic's Predictive Audiences, contextual intelligence and ID-free activation capabilities into Magnite's SpringServe video platform. More
nuaxia has unveiled a global database of more than 6.4 million contactable healthcare professionals, with each record profiled with core professional information including country of practice and specialty. Detailed clinical specialisms are also included where possible. More
Global consumer intelligence group NIQ has extended the remit of MD Benelux Céline Grena, to also cover the Nordics, effective immediately. She will now oversee the group's operations and growth strategy across both regions. The news follows the departure of Anna Ekström. More
Yasmin Kathoria has been promoted to Managing Partner of Kantar Consulting in South Africa, succeeding Eden Lanser, who has led the business for three years and will move into an advisory role. More
Cross-media measurement company AudienceProject has announced a partnership with xpln.ai, which helps advertisers measure and optimise attention. The deal promises insights into the 'attentive reach' of campaigns. More
Meeting transcription service Otter.ai has closed $320 million in growth financing, with which to fuel its development as a 'conversation knowledge engine', helping to capture, connect and activate 'every' business conversation. Funds will also be used for international expansion. More
Stagwell has acquired Freestar, which helps publishers manage operations and monetize their output. The marcoms group says the buy - price undisclosed - will expand its Owned Media portfolio, enhance audience intelligence, help streamline its supply path and strengthen its Future of News initiative. More
Pureprofile has reported revenue up 14% to $AUD 18.3m for the first quarter of its financial year 2027, ending 30th September. EBITDA rose 27% to $AUD 2.4m. Constant currency, organic growth was similar in the firm's original core market, ANZ, and in the rest of the world. More
In interim results for Q3 2026, eyetracking pioneer Tobii has reported a decline in net sales, along with losses due largely to a write-off, and says it is 'evaluating all alternatives' in a strategic review of its Autosense business. Nevertheless, the group says 'underlying' results are improving. More
London-based agency group STRAT7 has appointed former Kantar Profiles Global CEO Caroline Frankum as a Non-Executive Director, advising on growth and services and with a particular focus on data, AI and technology. More
Local performance ad platform Madhive has announced a partnership with AdImpact, bringing competitive spend data to local media buyers and sellers across both linear and connected television (CTV), Benefits include the ability to drive incremental reach and target new audiences. More
Paris-based AI business planning and performance management platform Pigment has announced a $250 million Series E funding round at a $2.3 billion valuation. The money will be used to accelerate R&D, to recruit faster for its engineering team, and for expansion in new regions. More
WebMD's 'Ignite' Health division had launched Ruby, a network of specialized AI agents which promises to automate healthcare advertising and associated workflows including research, audience analysis, media planning, and reporting and measurement. More
Circana and UK consumer co-operative Co-op have extended their HIVE partnership with a new agreement looking five years into the future. HIVE is a platform allowing the analysis and sharing of data on customer behaviour, category performance and market trends. More
Gera Nevolovich has left Canadian firm Hotspex after twenty years, and joined EyeSee where he is responsible for Strategic Markets in the Americas. He remains based in Toronto. More
Media measurement group Fifty5Blue has promoted Giles Richardson to Global Chief Financial Officer, replacing Rainer Fuchs. Richardson had served as interim CFO prior to Fuchs' appointment in September last year. More
AI-moderated qual platform Tellet has recently made four new appointments: Alejandra Corradi and Serena Santoro join as Customer Delivery Managers, and Ciaran Bermingham and Julian Middag as Ops Interns. More
Paris-based cross-channel measurement firm Happydemics has partnered with ad tech platform Nexxen, providing third-party brand lift measurement to the latter's advertisers across the UK and Australia. More
Johnson City, TN-based research and consulting firm Smarty Pants has hired Brandon Hsu in a finance and operations role, which also includes managing the company's 'physical and virtual' offices. More
Ipsos has announced revenue of EUR 636.2 million for the third quarter, flat on a reported basis but representing organic growth of 2.0%. Growth was driven by strong performances in EMEA, China and the Citizens business. More
US-headquartered Behaviorally has promoted Thibault Cousot to Chief Product and Technology Officer (CPTO). He has served as SVP, Head of Product since joining the company in August 2023. The firm has also promoted Remi Denoyer, Frederick Lim, Matthew Bari, Rebecca Bruckstein and Karina Hall. More
Netflix has launched the Netflix Pixel, which it says will help marketers establish consistent measures of 'more than twenty' lower-funnel business outcomes such as conversions; and give them new options for segmentation and targeting. More
London-based firm Artificial Societies has launched Rothko, a foundation model for human behaviour, using a proprietary architecture and training corpus to predict how individuals and groups make decisions. More
US company flowres has added participant recruitment and incentivization to its offer, rounding out an integrated qual research suite which already includes conducting fieldwork, analysing conversations and curating insights. More
Highlight has launched Pulse, a rapid consumer concept testing tool for CPG teams. Pulse taps data from thousands of the firm's vetted testers whose opinions and preferences have informed the creation of 'Highlight Twins'. More
CX, EX and survey software platform Netigate has retired the Mopinion brand, having acquired the company a year ago. Mopinion is now Netigate Digital, with the platforms integrated and new capabilities added to help clients understand 'the complete customer experience.' More
Sago has promoted former Insights Association CEO Melanie Courtright from Chief Strategy Officer to President, effective immediately. Her expanded responsibilities include leading strategic growth, operational execution and market leadership efforts. More
US firm Alliant has launched PurchaseCore, which uses consumer purchase data including brand affinity, category purchasing and in-market signals, to help marketers identify and reach those most likely to buy. The new solution complements PeopleCore, which Alliant acquired with AnalyticsIQ. More
In the US, new partners Alchemer and Good Gamer Group (GGG) are boosting response rates from the latter's gaming community by replacing traditional survey questions with playable mini-games. The new approach uses a 'deliberately frustrating' gamified experience to make its point about respondent fatigue. More
In North America, B2B and consumer MR provider The Logit Group has partnered with Data Quality Co-op (DQC), adding the latter's respondent-level quality signals into the former's Calibr8 data quality and survey fraud detection platform. More
Comscore is to report trends in US share of ad exposure across television viewing platforms on a monthly basis. The move reflects its view that 'viewership no longer serves as a sufficient proxy for ad-addressable audiences'. More
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Swiss-based data management services firm Redslim has appointed former Nominet leader Russell Haworth as CEO, effective this week. Founders Eric Bensimon and Alberto Alcaniz will move into Board roles, with continuing input to the company's long-term strategy and growth initiatives. More
Stakeholder coalition The Census Project has written to the U.S. Census Bureau urging it to reconsider changes to the upcoming decennial survey which it says 'could fundamentally alter how the nation's population is counted and undermine the accuracy of census data.' More
SurveyMonkey has announced integrations with human resource information systems (HRIS), allowing users to connect employee feedback with regular workforce data. The firm says these will help HR teams spot changes in engagement and potential turnover risk earlier, among many other benefits. More
Canada-based analytics and MR solutions provider Torfac, previously known as WiseWorks, has appointed former employee J.T. Kirby as Senior Director of Client Development, based in New York. More
In Singapore, decision intelligence company Milieu has rebranded and upgraded its key products, launching MiHQ and MiAudience. These bring together its research platform, proprietary audience data and AI-native tech. The firm is celebrating its 10th year in the industry. More
New York-based Qualitate, which offers a 'continuous intelligence system for primary research', has announced a $25 million Series A funding round. More
Dynata has appointed Marcus Casal as Chief Product and Technology Officer (CPTO), with a seat on the executive leadership team. More
In Atlanta, Georgia, digital point-of-payment customer feedback specialist TruRating has appointed a Chief Customer Officer. Kate Sizer brings experience from firms including Tesco and dunnhumby, Accenture, SMG, and most recently analyst IDG. More
London-based brand lift measurement specialist On Device has appointed a COO, Meg Fisher, and promoted Sami Smith to Commercial Director. More
Veteran North American pollster Angus Reid has appointed Natalie Lacey and Paul Abbate to lead a new Washington, D.C.-based company, Angus Reid Global, focused on public affairs research. More
Stockholm-based Inex One has launched a self-serve plan for users of its expert interview marketplace, allowing individual execs to sign up, pay by card, find matches for the expertise they seek and immediately start booking calls. More
Behavioral data firm Behavix has teamed up with Stockholm-based market-intelligence platform MyTelescope, bringing their technologies together in a single intelligence layer for brands, agencies and researchers. More
British company TV Beat is to replace Nielsen as provider of New Zealand's TV audience measurement contract, according to reports. TV Beat will operate a new solution based on first-party viewing data and combining ratings for broadcast and streaming video. More
In Irvine, California, MFour Data Research has named Sean Miller as Vice President, First-Party Data Engineering More
Global CRM business Salesforce has agreed to acquire Loops, an analytics platform tapping machine learning models to continuously monitor business performance, explains changes in key metrics and identify opportunities to improve. More
Communications intelligence firm Smarsh has appointed Alessandro Silva as its first Chief Growth Officer, responsible for drawing up a unified commercial strategy for its Enterprise, Corporate, Public Sector, and Global Channel business units, as well as driving a new phase of international growth. More
Performance advertising company Moloco has announced a partnership with Haus, promising clients independent, third-party incrementality measurement and decision-making for mobile app and CTV campaigns. More
In New York, cross-platform video analytics and optimization platform datafuelX has launched DFX Marketplace, which connects inventory and audience intelligence across the buying process, promising to smooth it for all parties. More
Worldpanel has launched its enhanced shopper panel in the UK, jumping from 30,000 to 55,000 households, and capturing three times more store visits, including smaller trips and spending beyond the major supermarkets. This includes around five times more data on shopping at Amazon and Costco. More
In Boston, MA, insight firm CMB has announced the launch of a portfolio of always-on decision support solutions called the Decision Intelligence Suite. The suite integrates existing insights, new data, predictive analytics and external market signals. More
Business data specialist ZoomInfo has added new features based on the technology of Workbounce, a knowledge platform company it acquired in 2024. The new tools allow companies to bring data such as call transcripts, emails, product documents and Slack threads into its store of actionable GTM intelligence. More
Insights from Stagwell's HarrisQuest brand and reputation intelligence platform are now available within the workflow of the major AI models courtesy of an MCP integration. More
In the US, conversation intelligence specialist CallMiner has added new features to make customer data more accessible and actionable across the enterprise. They include an expanded AI Assist tool, a redesigned RealTime Command Post and new customer education resources. More
Marketing tech company the Brandtech Group has combined expertise from a number of units into a new global data and AI practice, Brandtech Data. This brings together more than 500 specialists across 22 countries and represents more than $100m in revenue. More
Toluna has found a CEO to step into the substantial shoes of founder Frédéric Charles Petit: Amy Fenton joins from MarketCast, where she was also CEO, and brings experience from senior roles at Kantar, Ipsos, and a quarter of a century at Nielsen. More
Consulting and business services behemoth Accenture has acquired Sagacity, a UK-based data and customer intelligence firm, and will integrate it with the Song division. Financial terms were not disclosed. More
Montevideo, Uruguay-based Scanntech has raised $180m in Series F financing, with which to broaden its product suite, invest in analytics and AI capabilities, and expand across sectors and to new markets in Latin America. The firm provides a retail intelligence, analytics and marketing services platform. More
In the US, the Insights Association (IA) has permanently barred four individuals from membership after they pleaded guilty to conspiracy to commit wire fraud over a decade from 2014. Separately, the IA reports that a bill potentially damaging insight professionals in California has been stopped. More
Qualitative research platform Bello has appointed former Qualzy commercial leader Paul Kingsley-Smith as Head of Growth. More
In New York, attention-based media quality measurement firm Adelaide has launched a new program recognizing survey and outcome partners whose data can be matched directly to AU, its omnichannel media quality metric. More
New Orleans-based data quality specialist Rep Data has appointed former Suzy exec Melissa Dunn as EVP of Marketing. More
In the US, the citizenship question is back on the agenda for the Decennial Census. Republican Rep. Andrew Clyde has introduced the 'Make Apportionment Great Again Act' (MAGA Act), which will add the question to the 2030 Census and exclude non-citizens from apportionment. More
In the US, SurveyMonkey has teamed up with publisher Inc. to launch Growth Signals, a new initiative to capture the perspectives of entrepreneurs and business leaders and bring them into Inc.'s editorial reporting. More
In Toronto, Canada, a team comprising MR and statistics professionals, and AI developers, has launched Crowdmines, an agentic AI system for professional quant MR. The offer includes conjoint, MaxDiff with TURF, segmentation, driver analysis and pricing, plus a respondent-quality audit tool. More
In Paris, AI-based survey platform Verso has raised $6m in seed funding, which it will use to integrate further data sources into its system, develop agent interfaces, hire engineers and salespeople, and expand into the US market. More
In San Francisco, Sony Innovation Fund has made an unspecified investment in Primitive Labs, which develops models of human behavior and decision-making. Principal use cases of the tech include helping enterprises to anticipate how customers will respond to digital experiences. More
Strategy and measurement firm BPI has appointed Katie Cronen as a Partner, based in New York and strengthening its solutions in audience intelligence, research and strategic communications. More
Event technology company Cvent has launched a Center for Event Insights, which it says will 'unlock research, best practices and ideas that move the industry forward.' Mike Dietrich will lead the new initiative as Vice President. More
Consumer data and behavioral intelligence firm Alliant has appointed Joseph Byrum as Chief Data and Engineering Officer. More
PureSpectrum has appointed Brett McCready as EVP Customer Experience, focused on developing and deepening client partnerships. His twenty plus years of MR industry experience include work for Dynata and Toluna. More
In San Francisco, agentic marketing specialist Hightouch has acquired Strata, an AI platform that connects marketing tools without code. Hightouch says the buy will give its clients' AI agents 'more of the data they need to make decisions.' More
Los Altos, CA-based AI search optimization platform Optimize GEO has raised an undisclosed amount of funding from backers including MediaLink founder Michael Kassan, valuing the company at $80m. The funds are earmarked for expansion, scaling operations and continued platform development. More
British firm Acuity Analytics has acquired Continuus, a US-based data consultancy focused on financial services, boosting its offer in data strategy, governance, engineering and cloud data platforms. More
AI-powered narrative intelligence platform GUDEA has secured $7 million in a seed funding round, which will support continued investment in its predictive modeling capabilities, expansion of its engineering and go-to-market teams, and broader coverage across platforms, languages and regions. More
Bannerflow, a creative automation platform, has launched Creative Intelligence, a suite of AI-powered tools to help companies make better-informed creative decisions and scale their ads across markets. More
UK commercial radio industry body Radiocentre has announced that its Planning Director Mark Barber will step down from the role after more than 25 years. More
Marketing data firm Hightouch has named Matthew Lubeck as General Manager, EMEA. Lubeck will be based in London and will lead the company's GTM functions across the region. More
Consumer purchase insights company Affinity Solutions has enhanced its CNBC/NRF Retail Monitor dataset, expanding the sample to represent 50% of the US population and promising a more representative and consistent view of retail spend across the nation. More
New York-based Siena, an AI-driven CX platform which automates customer interactions for consumer brands, has secured $17 million in Series A funding, with which to build more autonomous agents and achieve its aim of becoming 'the Agent of Record for consumer brands.' More
Seattle-based customer data specialist Amperity has launched Pér, an AI agent taking natural language questions from clients about customers, campaigns and audiences, and providing answers, recommendations and action - the last after approval from humans. More
StackAdapt has announced two leadership promotions: Pinar Ozyetis to Chief Legal Officer and Anna Grodecka-Grad to Chief Client Officer. More
Toluna's founder and CEO Frédéric Charles Petit is stepping back after 25 years at the helm. The move is part of a structured succession process, with a comprehensive transition plan in place, but his replacement has not yet been named. More
SurveyMonkey has appointed John Ouren as CEO, replacing Eric Johnson who has stepped down after three years in the role. Ouren is a former employee of the company, and has served on the Board of Directors since 2023 as a representative of its owner, private equity firm STG. More
In Berlin, Market Logic Software has announced two launches in the last month: an autonomous monitor of developments across selected industries and topics called DeepSights Radar, and an MCP facility for its parent product suite DeepSights. More
ACKWEST subsidiary TestSet has acquired the Medical and Healthcare Panel from Shift Insight Ltd, boosting both its healthcare expert network and its presence in the UK market. More
Social media network Nextdoor has launched Neighborhood Intelligence, which uses its US data to help advertisers target, message and measure down to the neighborhood level, not just the ZIP code. More
YouGov has extended its Model Context Protocol (MCP) capability to its BrandIndex solution, allowing clients to access the long-established brand tracking datasets via a conversational interface, without leaving the workflows of major GenAI tools including Claude, ChatGPT and Microsoft Copilot. More
Marketing agency Brand Champions is offering hyperlocal market insights to UK pharmacies, promising a clearer picture of the communities they serve, and helping them to target their promotion. More
US firm Information Services Group (ISG) has launched a new unit, ISG Marketing Advisory, combining consulting, design and implementation services for enterprise marketing leaders; and has appointed Kaveri Camire as Partner and Commercial Head for it. More
NIQ has launched its Omnishopper consumer panel solution in Taiwan, promising clients a comprehensive view of actual consumer purchasing behavior across retailers, categories and channels, based on e-receipt data. More
Zurich, Switzerland-based startup Underheard has announced general availability of an AI solution which designs qual customer interviews based on study objectives, conducts them, and reports on the findings 'within minutes.' More
Experience management firm Qualtrics has appointed Mike Potter as CTO, leading platform architecture and engineering. More
Zeta Global has agreed to acquire Amsterdam-based Digital Audience, a data infrastructure company focused on identity and activation. Zeta says the buy will help clients drive action based on its customer intelligence, enabling 'more connected and measurable engagement.' More
UK video ad currency body Barb is adding Prime Video to its post-campaign evaluation using the CFlight methodology in its Ads Hub - Amazon is the first streamer to join. More
Madrid-based marketing agency SAMY is acquiring US firm Get Engaged - both are focused on social media / influencer and creator marketing, and SAMY says the deal will create 'one of the largest' independent agencies in the sector worldwide. More
Kantar has teamed up with Qualtrics to launch Kantar Experience Impact, a solution connecting customer experiences to brand strength, to guide clients' decisions about investment for growth. More
Auros - known until last week as UserTesting - has launched a service called AI Relationship Quality (ARQ), which benchmarks users' experience of a specific AI tool. The firm says ARQ extends the traditional AI evaluation model with the addition of human relationship elements like trust and affinity. More
STRAT7 has made its always-on intelligence platform Nucleus available to clients, as part of its launch of a 'New Standard' approach to tackling business challenges. More
Consumer panels Norstat has appointed Randall Beard to its Board of Directors, as it plans further international expansion and continued investment in technology, products and capabilities. More
Research tech firm Cursory Technologies has announced the transformation of its Brisk platform, from a survey automation solution into a broader ' ecosystem,' designed to support research teams through DIY, DIFM (Do It For Me), and expert-led end-to-end services. More
Advertising and commerce tech company InMobi has unveiled Mobius, a system which evaluates available ad options against a client-defined outcome, selects what runs, and measures results to inform subsequent decisions. More
On Device has launched an API for its brand lift data, promising clients direct access to data connecting advertising exposure with verified brand outcomes. More
Finnish company Comparables.ai, which provides intelligence for use in M&A deals and related areas of financial services, has raised $ 6 million in seed funding, with which to support geographical expansion and further develop its core AI engine. More
In the US, research platform aytm has launched the Bridge, an AI-based system taking users all the way from a natural language question to 'an answer teams can confidently act on,' - whether from a firm's existing stock of knowledge or (where this doesn't suffice) from research it designs and conducts itself. More
In Paris, panels and research tech firm Bilendi has announced a major upgrade to its AI-powered Discuss qual research platform, based around a conversational interface for its AI assistant BARI. More
Toronto, Ontario-based research and analytics firm RIWI has launched Verify Human, a browser-based system for checking whether an online participant is a real person, prior to engaging with them. More
A new Californian law will protect insight firms from 'abusive litigation,' including cases brought against companies for cookies, online ad tracking and audience measurement - even where these only involve use of an IP address. More
Company information specialist ZoomInfo has acquired DoubleO.ai, an agentic orchestration platform whose technology will enhance the buyer's GTM intelligence tools. More
Vamstar, a London-based life sciences AI company, has secured around £900k ($1.2m) in funding, with which to further develop software helping health tech developers anticipate payer requirements and predict launch outcomes before trial protocols are locked in. More
In the US, ad platform Infillion has announced the acquisition of location intelligence platform Foursquare, and will combine its real-world visitation data with Catalina's purchase intelligence to help advertisers link campaign activity to store visits and real-world purchases. More
Copenhagen company Good Tape is being bought by its management from its previous owner, Danish media outlet Zetland. As part of the MBO, the firm has raised EUR 600k from Nordic Makers, whose partner Alexander Aghassipour has joined Good Tape's board. More
Real estate solutions company HomeServices of America has acquired 1000WATT, which provides strategy, research and creative focused on the residential market. HomeServices says the move supports its evolution 'from a quiet industry juggernaut to a leading voice for consumers and real estate professionals.' More
Swedish AI company Klang is raising SEK 15 million ($US 1.5m) to further develop its software, which allows users to search and analyse conversations, providing transcriptions, summaries and insights. Funds will also support expansion in Japan and northern Europe, and around ten hires. More
B2B insights firm Business Advantage has partnered with Galaxies, whose Marketing Decision Intelligence approach helps companies to explore audience responses and inform decisions before they spend their budget. More
Research and consulting firm Divergent Insights has launched an end-to-end customer feedback platform called VaultCX, including AI-driven sentiment analysis. More
In Los Angeles, 'narrative intelligence' company PeakMetrics has announced the launch of a GEO solution called AI Perceptions, promising help for communications teams in understanding and improving how their brands are represented across the main AI platforms. More
Toluna has launched Bina, an always-on, AI-based research workspace allowing researchers and non-specialists alike to hold real-time conversations with synthetic personas; and Dynamic Awareness, which it says keeps those personas 'current with the real world.' More
Data collection group Norstat is consolidating brands, moving its Offerwise, National Sample and Sample Solutions businesses to operate as one company under the Norstat name. More
Tech company UNRVLD has announced the acquisition of 2CV and The Value Engineers (TVE), adding more than 70 staff, and expertise in brand strategy, innovation and global consumer insight advisory. All three businesses are headquartered in London. Terms were not disclosed. More
In the US, global online sample provider Full Circle Research has appointed former Instantly and DISQO employee Kristen Sottosanto as Director, Sales - West, based in Los Angeles. More
US-based agentic customer intelligence platform OuterSignal has announced $22 million in Series A funding, with which it will further develop its research engine, personalization and activation software, and recruit for engineering, go-to-market, operations and customer experience. More
US-based decision intelligence and MR training company Burke, Inc. has appointed longstanding employee Thania Farrar as SVP, Head of Client Services. She succeeds Sandip Narang, who recently retired after 26 years with the company. More
In the US, L&E Research has appointed former focus group facility director Londyn Carter as National Account Manager, with a focus on legal research. More
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