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Comscore has reported second quarter revenue down 11.4% to $79.2 million, and adjusted EBITDA down a whopping 85% to $1.3 million (from $8.9 million in Q2 2025). Around a third of the revenue loss (only) is the result of divesting the Movies business during the period. More
Global insight firm Human8 has launched an AI-powered digital twin solution building on its deep experience of online communities. More
DIY surveys and forms pioneer SurveyMonkey has launched a plugin for ChatGPT, bringing customer, employee and market feedback directly into the GenAI tool. Users can now create surveys and analyze responses without leaving the ChatGPT interface. More
In New York, consumer research agency RSB Insights & Analytics has announced a series of leadership appointments, as part of a realignment of the business. Vidya Sen becomes CEO for India, SEA and MEA; Vidyotham Reddi as Chief Analytics Officer; and Bernice Klaassen as Senior Director, EU. More
Leeds-based insight consultancy Boxclever Consulting has appointed Natasha Ward as Associate Director in its Qualitative team, and Ashleigh Vayonitis as Finance Operations Manager. More
B2B intelligence group Informa TechTarget has launched the B2B AI Authority Index, a diagnostic tool to help B2B marketers understand and improve how they influence buyers in AI-mediated purchase journeys. More
In the States, community engagement platform Higher Logic has launched an AI Assistant focused on helping professional / membership associations organise and access their stores of knowledge. More
Comscore has launched a long-term 'transformational' plan which it says will realign the business, optimize how it works and 'invest in focused long-term growth opportunities.' The plan includes workforce reduction expected to generate $20-25m in annual run-rate cost savings. More
Consumer Intelligence company NIQ has reported revenue up 8.0% to $1.124 billion in the second quarter, equivalent to organic constant currency (OCC) growth of 5.8%; and adjusted EBITDA up 21.9% to $261.9 million. More
Australian industry bodies, the Australian Data and Insights Association (ADIA) and The Research Society (TRS) are proposing to merge, creating a single association for the country's research, data and insights industry from 1st July next year. More
Strategic advisory firm Nature has promoted to create two new Partners, Lizi Pritchard and John Crowley, effective immediately. More
In Calabasas, California, InnovateMR and its B2B wing Ivy Exec have upgraded their quality suite, Quality IQ by Innovate. The expansion adds advanced identity verification through Verisoul, new features for Text Analyzer (TA), and new facial recognition integrations. More
In London, Humankind Research has appointed former Truth Consulting researcher Victor Reynoso to its quant team. More
In the US, B2B marketing intelligence platform 6sense has announced four new upgrades designed 'to put defensible intelligence wherever GTM teams work' - including inside MCP-compatible AI agents such as Claude, ChatGPT and Agentforce; programmatically through new APIs; and within advertising workflows. More
The US insights and analytics industry grew revenue 7.8% to $89.3 billion in 2025, according to a report published by the Insights Association in partnership with ESOMAR, Outsell, and Michigan State University's MSMRA program. More
In San Francisco, Echovane has announced $1 million in funding, for development of its end-to-end agentic survey offering, and expansion of the global network of participants behind it. More
Former STRAT7 Crowd DNA leader Elliot Pigram has joined Amsterdam and London-based insight agency Outlier as MD and co-owner. The company has also appointed Sam Lipscomb, formerly of The Mix Global, as a Senior Director. More
In the US, eCommerce behavioral intelligence specialist Malachyte has secured $10 million in seed funding, with which to scale distribution and expand its senior commercial and product leadership teams. More
London-headquartered Rigour Research has further strengthened its US team with the appointment of Pavel Lubojacky as Senior Programming Analyst, based in California. More
Ad tech company PubMatic has appointed former Uber Advertising and Google exec Megan Ramm as Global Chief Revenue Officer, based in New York. More
Nielsen has acquired media monitoring, verification and measurement company DoubleVerify (DV) in an all-cash transaction valuing the company at around $2.15 billion. More
US-based global insights consultancy OvationMR has appointed Paul Wealleans as Managing Director, UK and EMEA, based in London, as it looks to accelerate its growth across international markets. More
Former Salesforce marketing leader Leah Pope has joined Zeta Global as Chief Marketing Officer, and will work alongside Candace Dean who has been promoted to Chief Communications Officer. More
In Boston, MA, B2B intelligence, media and marketing solutions firm TechTarget has reported a 3.2% decline in second quarter revenue, to $116.1m; and a 13% decline in adjusted EBITDA to $15.05m, reflecting 'a subdued market'. However, the firm reaffirmed its forecast of full year growth in both figures. More
HFS Research has appointed Justin Southwell as Executive Advisory Leader, working alongside clients to help them rethink and transform their businesses. This includes helping to expand the firm's AI-First Deal Labs, which helps companies redesign commercial models for the AI era. More
Bengaluru, India-based CRM software company Superleap has raised $3.7m in seed funding, with which to further develop its core machine learning model and autonomous task agents, and drive enterprise customer acquisition in the mid-market financial and commercial sectors worldwide. More
As rumoured last month, YouGov has named Kantar veteran Wayne Levings as its new Chief Executive, succeeding co-founder Stephan Shakespeare. Levings will join the company only in November, and step formally into the CEO role in February next year. More
In Stamford, CT, tech research and advisory firm ISG has announced second quarter results, with reported revenue up 6.4% to $65.5 million, and EBITDA up 13% to $9.4 million. After allowing for currency effects, both figures were up around 5%. More
Consumer intelligence firm NIQ has launched a monthly tracker for the EU's big 5 markets, which it says will help retailers, manufacturers and the media understand how inflation is evolving across grocery markets, and how shoppers are responding. More
Purchase intelligence firm Cardlytics has released results for its first full quarter without Bridg, its recently divested identity resolution and shopper intell platform. In Q2 the slimmed-down business had revenue of $36.9m, a fall of 36%, and adjusted EBITDA of $1.7m, down from $3.0m a year earlier. More
In the US, digital marketing agency New Engen has appointed Nik Hengel to lead its Advanced Analytics & Measurement Strategy function. More
Paris-based Shiplog, which uses agentic customer intelligence for online personalisation at scale, has raised just over EUR 800k in pre-Seed funding. More
In the US, data collaboration firm LiveRamp has announced results for the quarter ended June 30th, with total revenue up 10% to $214 million, and adjusted EBITDA jumping 40% to $51.4m. More
Sir Martin Sorrell's S4 Capital has reported smaller revenue but bigger profits in interim first half results: reported revenue for the digital marketing group was down 4.7% like-for-like (LFL) at £308.0 million, but operational EBITDA hit a new record of £38.0 million, up 127.5% LFL. More
Consumer insights firm The Research Agency (TRA) has launched a new proprietary framework called 'Aussie Minds,' designed to help marketers understand the motivations and values of Australian consumers. More
Custom MR firm AMC Global, a specialist in advice on launch strategies, has appointed long-time Gongos and Human8 researcher Crystle Uyeda as EVP, leading growth and business development initiatives, and strengthening client relationships. More
Mobile marketing platform AppsFlyer has announced an integration with ChatGPT Ads, to offer marketers measurement of the AI pioneer's ad campaigns directly within the AppsFlyer platform. More
Commerce intelligence and ad targeting platform Criteo has promoted Chief Strategy Officer Connor McGogney to CFO, succeeding Sarah Glickman, who after six years in the role will remain as an advisor until the end of September. More
Tech research and consulting group Gartner has reported results for the second quarter, with revenue up 1.8% (FX neutral) to $1.676 billion, and adjusted EBITDA up 4.4% on the same basis - and excluding a divested operation - to $466m. More
Ad effectiveness modelling platform System1 has appointed Kimberly Bastoni as Global Chief Commercial Officer (CCO). More
Florida-based holding company ACKWEST Group has announced the rebranding of Reckner Healthcare, which it acquired last year, as TestSet Health, bringing together Reckner's thirty years of research experience in the sector with the global reach and technology of TestSet. More
British retailer Marks & Spencer has appointed former dunnhumby MD Matt McLellan as its new Director of Loyalty. He joins from supermarket rival Morrisons where he has been Chief Customer Officer for the past year; and replaces Jade Sharpe who has left to set up her own consultancy. More
Customer experience firm Medallia has completed its previously announced recapitalization agreement with lenders. In addition to 'significantly reducing' its outstanding debt, the firm has $150 million of new capital to invest in transforming its solutions, with AI front and center. More
Data collaboration specialist LiveRamp has expanded its Cross-Media Intelligence offering to allow measurement across Meta and other channels such as CTV, programmatic, social and audio. More
Ipsos has promoted Kelly Beaver to global CEO, replacing Jean Laurent Poitou who is leaving after a year in the role to focus on 'personal projects. More
In San Francisco, digital twin company Simile has raised more than $200m, tripling its funding total to date. The money will allow it to continue building a team of researchers, engineers, designers and operators, in support of its mission 'to simulate all eight billion people on earth, accurately and honestly.' More
UK-based research group Savanta has appointed two Boston-based executives to its leadership team, as it grows its presence in the US. Michelle Yaiser joins as Chief Product Officer and Stephen DiMarco as Chief Commercial Officer. More
London company VST (Virtual Store Trials) has changed its name to Vazen, reflecting the extension of its offering beyond the original scope. The firm says the biggest change came as recently as this year, with improvements in the reliability and security of AI applied to highly curated retail data tables. More
In London, media researcher Fifty5Blue is in exclusive talks with the ISBA about investment in the continued growth of Origin, the trade association's cross-media measurement programme. More
In Cape Town, 22-year Kantar veteran Adhil Patel has returned to the business as Senior Director, Marketing Science. More
Forrester Research has announced revenue of $100.2 million for the second quarter ended June 30th, down 10.3% versus a year earlier. Adjusted income from operations fell 23.5% to $10.4m. More
New Orleans-based MR data quality specialist Rep Data has announced three senior promotions: Ashley Burkardt to COO, Ricky Odello to Chief Revenue Officer, and Ryan Rothe to Chief Growth Officer. More
In Southern California, Hispanic communities insight specialist Garcia Research has launched the Marketing Access Scorecard (MAS), which evaluates how effectively brands communicate with US Hispanic consumers across their entire online presence. More
Full-service conversational research specialist Reach3 Insights has launched a solution called AI Listening, helping clients to understand how genAI recommends brands, products, services and content. More
In Australia, marketing measurement and decision intelligence platform Prophet has appointed Lachie Trembath as Senior Marketing Science Partner and Tong Wang as Senior SysOps Engineer. Both are new roles, and the moves follow 'strong growth' in the company's enterprise customers. More
In Atlanta, purchase intelligence platform Cardlytics has appointed Chris Cheng as Chief Legal Officer, effective August 3rd, overseeing its Legal and Compliance organization and with a seat on the leadership team. More
UK video audience measurement body Barb has appointed Jen McLevey to the new role of Head of Strategic Developments, responsible for ensuring all the organisation's major strategic and operational projects are delivered 'against industry expectations and contractual commitments.' More
Australia-based Bastion Insights has launched Bastion Vantage, a new offering combining advanced AI with human expertise and promising 'deeper, more meaningful insight.' More
In New York, marketing software firm Zeta Global has announced the successful closure of a new $1 billion credit facility. More
Clients of Discuss can now interrogate all the data they have ever collected on the platform, in plain language, for immediate answers with full details of sources. More
In the US, FOX Advertising and cross-platform TV measurement company iSpot have extended a partnership which brings campaign performance measurement and optimization to advertises across the broadcaster's premium linear and streaming inventory. More
Enterprise data and AI consulting company Artefact has appointed Athena Vooght as its new CEO in the UK, starting next week. She succeeds co-founder Pascal Coggia, who is stepping down after more than a decade to embark on 'a new business venture 'rooted in his Corsican heritage.' More
UK-based research tech and consumer opinion tracking company Delineate has been acquired by Vertus Group. More
Joe Montrosse has joined tech markets analyst HFS Research as Executive Research Leader for IT Services, based in its Boston office. More
Canadian marketing and analytics company Environics Analytics (EA) has appointed Cenker Ozhelvaci as Head of Sales for its core direct sales teams. More
In Toronto, Canada, martech firm StackAdapt has launched Ivy Studio, an AI-first advertising hub promising marketers faster and more confident decision-making, via agents helping with planning, forecasting, analysis, optimisation and execution. More
Newcastle-upon-Tyne, UK-based company PolyBox has raised £700,000 in funding to develop its platform, which brings market data together in real time and creates reports, forecasts and models. More
Mumbai-based FireAI, provider of a causal decision intelligence platform, has raised around $260,000, for use in expanding its sales team and office space, and expanding its platform and operations. More
Nielsen has upgraded its ad spend data service and launched Ad Intel AI, promising to turn fragmented global advertising data into real-time, actionable media intelligence. More
DIY retail group Kingfisher, the owner of UK store brands B&Q, Screwfix and TradePoint, has appointed former dunnhumby executive Jez Collins as its first Head of Data Monetisation. More
Global consumer intelligence provider NIQ is expanding its AI-powered Smart Insights offering across the whole of its gfknewron platform, which brings market, consumer and supply chain data together in a single view. The firm has also appointed Irina Stoian in the new role of Chief AI Commercial Officer. More
Nielsen is to discontinue its measurement of radio and TV audiences on Puerto Rico, from December, according to reports, leaving the island with no currency on which to buy and sell audio ads and reduced options for video. More
In Irvine, California, MR tech and managed services provider IntelliSurvey has promoted eight-year company veteran Matt Coldman for the new role of VP Global Strategic Growth & Partnerships. More
In Canada, Rival Technologies has become the latest in the sector to allow clients to use Model Context Protocol (MCP) to incorporate proprietary research data from its platform into GenAI applications. Rival also has a new syndicated intelligence offering, the Emerging Consumer Index. More
Toluna has appointed Chief Sales Officers for its two business units: Angela Morgans for Enterprise Business and Michael Dawson for its TolunaID offering. Both report directly to founder and CEO Frédéric-Charles Petit. More
STRAT7 has upgraded its proprietary AI hub Nucleus with a wide range of new features including a more context-aware AI assistant, quant analysis capabilities, an audio briefing option and improved collaboration. More
Pureprofile has reported record revenue and profit for its 2026 financial year: EBITDA grew 25% to $6.5 million and revenue rose 16% (at constant currency) to $AUD 65.0 million. More
In the US, marketing platform Uptempo has upgraded its MMM (Marketing Mix Modelling) offer with the launch of Uptempo Marketing Analytics, allowing marketers to measure the incremental revenue impact of their ad spend using the data they already have. More
Video platform and ad tech company Dailymotion Advertising has launched 'Pulse in the UK', a platform using first-party viewing data from millions of subscribers to help brands target and reach audiences. More
In New York, answer engine optimization (AEO) platform PetraLabs has announced a $5.2 million seed round of funding, with which to further develop its software and expand its team. More
Ipsos has reported revenue of EUR 615.2 million in the second quarter, representing organic growth of 3.0% - a significant rebound after a challenging Q1. More
Walr, the London-based data collection company serving 'the fast and the ambitious,' has launched Walr Assist, an AI summary layer built into its Dig Analysis tool. Assist promises to pull out the strongest stories in a researcher's data in under a minute, and 'point them to where to look first.' More
British research agency Trinity McQueen has completed an MBO which adds Laura Morris and Danielle Hume to its board, 'securing the long-term future' for the company. More
SurveyMonkey has relaunched its GetFeedback offering in self-serve form, promising to make it easy for marketing, product, and digital customer experience teams to collect customer feedback directly on their web sites. More
TriVoca Health, until recently part of Sago, has hired longtime Ipsos exec Priscilla Fisk as SVP Panel Operations; Andy Monzon and Tyler Wagner Senior Directors; and Vanessa Aiello, Lauren Stabile and Lauren Romano take project management roles. More
In a move it says helps align audio measurement with that of display, video and CTV, Comscore's Proximic has announced integrations across major streaming and podcast platforms Spotify, SiriusXM, Triton Digital, Acast and Libysn; giving advertisers new targeting and activation options. More
In Toronto, Canada, martech firm StackAdapt has launched a targeting and measurement suite for the US political advertising market, combining political audience creation, voter intelligence, campaign measurement and optimization. More
News UK, the publisher of newspapers The Times and The Sun and the owner of radio stations including talkSPORT and Virgin Radio UK, has launched the 'Nucleus Panel,' which gives clients direct, face-to-face access to its readers, on its own premises, for research purposes. More
In New York, audience measurement firm VideoAmp has appointed Andrea Zapata as SVP, Agency Partnerships, leading its buy-side revenue organization More
In the US, Gen Z and Gen Alpha research specialist YPulse has added an MCP connector, allowing clients to integrate its proprietary youth data directly into their AI tools and agentic workflows. More
In London, persona-based advertising firm Ogury has hired Ben Chesters as Country Director UK, leading its operations in the region and driving expansion of its audience intelligence and activation capabilities among brands and agencies. More
Sir Martin Sorrell's digital marketing group S4 has appointed former GroupM CEO Christian Juhl as an independent Non-Executive Director. More
David Watts is stepping up to lead the Insight team at UK broadband firm Virgin Media O2, as Claire Rainey leaves the role after eight years to form her own consultancy. More
Australian marcoms agency Bastion has boosted its strategic insights capability with the appointment of Carolyn Tesoriero as Group Client Director - Head of Qualitative. More
Databricks has appointed former Home Office Shared Servcies head Lee Stockwell as Head of Public Sector for the UK and Ireland. The company has also secured a new round of funding, reported but not confirmed as around $3 billion, which values the company at $188 billion. More
Olivia Sanchez Torres has joined Kantar as Senior Director, Business Development for Qual Solutions, after more than thirteen years at YouGov. Separately, rumours in the UK press suggest a high-level move in the reverse direction may also be on the cards. More
Toronto-based Hotspex has brought in Rank Research Group veteran Anik Karimjee to lead its research business in North America. More
Data collection and MR consulting firm High Beam Global (HBG) has appointed former Toluna and Veridata Insights researcher Vinay Kumar Singh as Director of Global Supply Partnerships, API and Product Management. More
Marcoms giant Omnicom has announced the retirement of two of its data and analytics brands, Kinesso and Annalect, according to reports - the move is part of a restructure intended to simplify the business after last year's acquisition of Interpublic Group. More
In the US, a new partnership promises researchers and other agencies the ability to upload a customer or audience data file to the Prosper Model Factory, and get it back appended with motivation intelligence scoring and profiling. More
In Sydney, Australia, survey research platform Conjointly has added a new option called Self-serve sample C, which connects researchers with ID-verified human respondents including experts, professionals, and hard-to-reach niche audiences. More
In Pittsburgh, USA, integrated marketing agency Brunner has acquired AdSkate, an AI-powered creative analytics and marketing intelligence platform helping brands and agencies to optimize campaign performance. Terms were not disclosed. More
Conversational intelligence and analytics solutions firm Marchex has completed the acquisition of Archenia, which uses real-time analysis of consumer intent and advertiser value to help clients optimize customer acquisition efforts across channels on the fly. More
Customer insights platform HumanListening has added two new features, time series analysis for qual AI, and a new way to measure the effectiveness of qualitative outputs. More
In the US, Boston Globe Media has acquired InstaTrac, a Massachusetts-based government information company helping clients to understand state and local government activity. More
In the UK, DJS Research founder Danny Sims has teamed up with former Savanta execs Vivek Thaker and John Pitchers to launch TruStrata Ltd, a data consultancy promising clients advanced, in-depth analytics, storytelling and automated infographics delivered 'in minutes.' More
Washington company State Affairs has secured $70 million in funding. The firm combines exclusive journalistic reporting from state capitols with legislative, regulatory and other data gathered from states and at the federal level, both through structured government sources and on-the-ground gathering. More
US standards body the MRC says VideoAmp has removed its ratings from the audit / accreditation process, although it will reassess the position in 2027. In addition, Nielsen has withdrawn accreditation for its Nielsen One Ads service, pending the introduction of new methodologies. More
In the US, CX platform Sprinklr has added new AI features, helping users to take action on customer signals in real time, as part of its Summer '26 software release. More
Glance, the international TV and video market intelligence division of French measurement company Mediametrie, has added the Total Video dataset of Dutch ad currency body National Media Onderzoek (NMO) to its services. More
In the US, ad platform The Trade Desk has appointed former Uber exec Kristi Argyilan as Chief Commercial Officer and EVP, leading its data partnerships team, and reporting to founder and CEO Jeff Green. She will be based in San Francisco. More
Haymarket Media has appointed David Ruppel as its new Head of Data Analytics & Insights, based in the US and overseeing its data reporting, insights and advertising delivery strategy. He joins the Senior Leadership Team and reports directly to CEO Michael Graziani. More
In the UK, newly-formed agency grouping SHARCC has acquired a majority stake in sister retail insight companies Touchstone Partners and Shoppercentric. More
Cross-channel shopper and retail intelligence provider Wayvia, formerly known as PriceSpider, has launched a new Professional Services division, and appointed former Walmart exec Robert Gregory and former Bazaarvoice VP Lynne Riojas to its senior team. More
New Orleans-based MR data quality company Rep Data has enhanced its ReDem in-survey solution with a feature that compares survey answer distributions before and after data cleaning. The firm says this will help researchers evaluate how low-quality responses influence survey results. More
UK companies revised their marketing budgets up to the second highest level in two years in Q2 2026, according to the latest IPA Bellwether Report. Budgets for 'Market Research' - a category we feel fails to reflect changes in our sector - were more likely to fall than rise, but fared slightly better than last quarter. More
Idaho, USA-based GetWhys has enhanced its platform to allow product marketing and go-to-market teams to assess the potential impact of messaging, positioning and content against buyer intelligence from thousands of B2B buyer interviews, before it reaches the market. More
In the US, advertising analytics company ABCS Insights has announced a $50 million Series A fund raise, the appointment of Deirdre McFarland as CMO and the promotion of Thalya Hamilton to Chief Client Officer. The firm says it is pioneering a new 'era' of measurement focused on 'Connected Outcomes'. More
Leger has announced a new leadership structure, which it says will accelerate its integration of technology and expertise. COO Dave Scholz and CGO Sandie Sparkman add responsibilities, while Sébastien Dallaire is promoted to Chief Insights Officer and Sarah Mottet to Chief Transformation Officer. More
Sydney-headquartered data and insights firm Pureprofile has rebranded recently-acquired agency CRNRSTONE as Pureprofile Qual. The acquired firm's GM Nathan Saville becomes Head of Qualitative, and Muriel Geagea moves to serve as Head of Operations - Qualitative. More
Experience management firm Qualtrics has appointed Simon Quinton as Managing Director, EMEA, leading its business across the region. More
In London, behavioural science research company Spark Emotions has appointed Alexa Burns as Group Commercial Director. More
In Boston, USA, CRM automation firm Klaviyo has announced the appointment of former CyberArk finance leader Erica Smith as Chief Financial Officer, effective September 1st and succeeding Amanda Whalen. More
The Board of ad effectiveness insights firm System1 has rejected a bid from its largest shareholder, ad group Brave Bison, saying the share-based deal equivalent to around £43.1 million 'materially undervalues' the company. More
noyb, the Austrian privacy group headed up by activist lawyer Max Schrems, has called on the EU to begin an 'orderly withdrawal' from the framework by which US companies receive personal data from within its boundaries. Failure to do so will lead to a legal challenge in a matter of weeks. More
Newly unified UK company FIS Group has launched a fieldwork testing business called Noted, backed by a 'significant investment'. Noted will operate two dedicated UK testing sites, as well as international capacity, and plans to develop further hubs before the end of the year. More
Ipsos has hired Caolan Ward as Managing Director of its Northern Ireland team, a key part of its UK & Ireland Public Affairs service line. More
UK-based digital insights firm incling has further enhanced its suite of AI-based research tools with the launch of incAI Enquire, a conversational AI assistant built into all its communities for no extra cost, allowing clients to query the data and receive rapid replies. More
Kantar has promoted longtime employee Imma Bardés to Chief People Officer, EMEA & Corporate Functions. More
In Cincinnati, Ohio, qual research and strategy firm FeltonBuford Partners has announced the acquisition of full service qual and quant MR firm Zeldis Research Associates. More
B2B event intelligence and predictive marketing platform Vendelux has raised $50 million in Series B funding, which it will use to deepen its core AI infrastructure, accelerate product development, and expand its global corporate sales engineering divisions. More
In New York, behavioral intelligence specialist StatSocial has added an AI-based 'focus group' platform to its recently-launched digital twins offering. More
Manchester, UK based insight agency Mustard has appointed Olivia Higson and Kayleigh Rossmueller as Research Managers. More
Birmingham, UK-based social and market research consultancy M.E.L Research has added four people to its delivery team: Liz Murphy as Senior Evaluation Lead, Olivia Smith and Jamie Bains as Insights Executives, and James Walsh in the new role of AI and Automation Analyst. More
Experience management firm Qualtrics has promoted Ken Hoang to SVP Product, leading the company's Product Management and Design organization. More
US-based sample provider Full Circle Research is expanding into the UK and continental European markets, and has appointed Stephen Pendrell as Managing Director, based in London. More
In New York, Radius Insights has promoted Camilla Pugh to the new role of Chief Product Officer, and Rebecca Wright to replace her as MD of the recently acquired ONE Strategy Studio. More
Ipsos has appointed long-time Kantar executive Jorge Alagón as Chief Innovation Officer within its Brand Health Tracking business, Ipsos BHT. He reports to Global Service Line Leader BHT, Benoit Tranzer. More
Voxpopme has launched early access to an MCP service, allowing research, marketing, product and innovation teams to query their organization's own internal research repositories using Claude, ChatGPT or any MCP-compatible tool. More
B2B marketing intelligence platform 6sense has appointed Micki Howl as Chief Revenue Officer, and promoted Krystal Ziegler to General Counsel. More
UK-based mystery shopping specialist Silent Customer, part of newly-formed SHARCC Group, has appointed Richard Green as Commercial Director. More
OzTAM, Australia's official video audience measurement body, is to conduct its first TV ratings contract tender in 25 years. Nielsen, which has been the ratings provider throughout that time, is expected to be one of the bidders. More
YouGov has launched a custom research product called Parallax, combining simulated data from individually mapped AI 'twins' with validation from real consumers - the latter collected via 'superfast' automated surveys. More
In Zurich, Switzerland, digital consumer insights company FlavorWiki has launched Global Product Insights (GPI), a new product experience intelligence platform helping food, beverage, and consumer goods companies with innovation decisions. More
London-based, independent social research agency IFF Research has launched a new Transport sector, adding to its ten existing areas of focus. Former employee Becky Cartmell rejoins to lead the new practice, which will help public bodies, operators and policy teams tackle transport challenges. More
In London, expanding MR ops specialist Research Clever has appointed Mona Blaute as Associate Director (Operations). More
Data management and integration specialist Adverity has launched Atlas, a solution helping AI tools to make sense of marketing data. Atlas forms a 'knowledge layer' between existing enterprise data warehouses and AI, providing the latter with 'context, governance and business understanding.' More
In the US, Integral Ad Science (IAS) has appointed Lidiane Jones as Chief Executive Officer, immediately succeeding Lisa Utzschneider, who has spent more than seven years in the role and will remain with the company as Special Advisor to the Board for the rest of the year. More
Ipsos has appointed Claire Charbit in the role of 'Head of CEO's Office', joining the Executive Management Committee and reporting directly to CEO Jean Laurent Poitou. More
In the UK, FIS Group has merged three of its research businesses - Food Innovation Solutions, Good Sense Research and Cambridge Market Research - to form a unified company offering insight, innovation and product testing for the food and drink industry, under the FIS Group name. More
eCommerce financing and marketing analytics platform Wayflyer has acquired ecommerce analytics platform Conjura, the business in which it was incubated seven years ago before splitting off. Both firms are headquartered in Dublin, Ireland. More
Automated research pioneer Zappi has released Amplify AI, a new predictive ad testing solution allowing marketers to rapidly evaluate social video ads prior to launch, and during campaigns. More
mediasense has promoted Chief Client Officer Sam Tomlinson to Chief Executive, succeeding Jamie Posnanski who has returned to the US to focus on personal commitments. More
Consumer intelligence and marketing data company Wiland has hired Jacqueline Popelier as Chief Marketing and Strategy Officer (CMSO). More
Audience intelligence and media tech firm Fifty has launched a new solution called AudienceAI Assistant, promising brands and agencies real-time conversations with custom audiences tailored to their own business, before campaigns go live. More
Norway's major broadcasters and media owners have renewed the contract for Fifty5Blue, formerly known as Kantar Media, to provide the country's official TV and online video audience measurement (TVOV). More
In London, data collection company Walr has announced a strategic partnership with always-on consumer tracking specialist Delineate. Walr's verified, globally diverse audience network will now provide the core infrastructure behind Delineate's Proximity Platform. More
Social news aggregator and community forum Reddit has rolled out its split testing tool for use by all advertisers above a minimum spend, allowing them to project the relative success of ad variants prior to launch. More
Nielsen has informed clients that Media Rating Council accreditation for its Nielsen Audio diary service has been placed on hiatus for six months, ending just before Christmas. The ratings giant wants the recess in order to focus on updating some of its methodology. More
The Manchester, UK-based company behind recently-launched firm Automotive Insights has new funding from GM Business Growth Hub Innovation Service, with which to accelerate development a variety of new science tools focused on measuring and understanding brand performance. More
In the UK, trade body the Alliance of Independent Agencies has partnered with consumer data giant Experian to launch the 'Indie Intelligence Council', a new initiative to support independent agencies navigate the evolving landscape of AI, data, identity and marketing technology. More
Consumer intelligence company NIQ has completed the acquisition of the China and Southeast Asia eCommerce Data & Insights business of data firm Flywheel. NIQ says this boosts its measurement and understanding of consumer behavior across retail, eCommerce, social commerce and digital environments. More
Commercial real estate marketplace intelligence giant CoStar Group has launched its platform in France, building on the acquisitions of local firms BureauxLocaux and Business Immo, as well as significant investment in local proprietary research. The business will be led by GM France Sandra Roumi. More
In New York, CX platform Sprinklr has announced the appointment of former Bazaarvoice company President Thomas Addis as Chief Revenue Officer. More
Facebook parent Meta has moved its CMO Alex Schultx into the new role of Chief Data Officer, with longtime Meta marketing exec Denise Moreno replacing him as CMO. More
In San Francisco, 'human-like' video analysis specialist TwelveLabs has announced the raising of $100 million in Series B funding. More
In the US, Idea Consult has launched a virtual business advisor called Intellihance, which converts complex business questions into a program of research, pulls in data from a range of sources and presents results and recommendations. More
In Düsseldorf, panels firm moweb research has appointed Pavle Pocrnja as Senior Director Global Sales. More
In New York, messaging channel intelligence firm LeapXpert has secured $180 million in growth investment, with which to accelerate its growth across financial services, the public sector, and the broader enterprise market; and to expand its senior leadership team. More
In the US, the CMO Council has launched a framework called the Apex Martech Matrix, which predicts the business value of firms' investment in marketing technology, based on company size, industry, maturity and strategic priorities. The Matrix is based on data from partner firm MartechTribe. More
Australian media intelligence company Truescope has launched two AI tools: Assistant, an always-on summariser of broadcast, online, print and social coverage; and Analyst, which breaks natural language questions into parallel research threads and returns reports with full details of sources. More
In London, strategic communications and performance marketing agency IDX has appointed former Google and Publicis employee Clare Donald as Chief Production Officer, part of its Executive Leadership Team and reporting directly to Worldwide CEO Crispin Beale. More
CRM automation firm Klaviyo is rolling out its AI marketing agent Composer in public beta, and has upgraded its sister product Customer Agent. Both are integrated with the company's CRM platform, and work from the same real-time customer data across marketing and service. More
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