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US-based sponsorship analytics specialist Relo Metrics has extended its Relo Census product to include Formula One motor racing, promising F1 brands, teams and agencies the ability to rapidly and accurately benchmark sponsorship performance, track brand exposure, and optimize investments. More
In Stockholm, Swedish Joint-Industry Committee MMS has awarded Kantar Media the contract to deliver the country's television & online video audience measurement currency service. More
London-based company Pulsar has launched Narratives AI, tracking and comparing the stories emerging from billions of public postings each day and billed as 'the world's first search engine for public opinion'. More
Philadelphia-based media intelligence platform Kinetiq has announced a strategic partnership with London-based automated creative testing firm DAIVID, promising to redefine how advertisers evaluate and optimize TV advertising performance at scale. More
The KCC Certification Foundation, an independent organisation that certifies research agencies on two key ISO standards, has announced the departure of its leader of twenty years Ed van Eunen, with former ESOMAR Director General Finn Raben stepping into the role from 1st April. More
Insight group and communities pioneer C Space has appointed Zoë Carter as Managing Director for the EMEA region, leading the expansion of its business units outside the US. She joined the company nine years ago as an Associate Consultant. More
Research firm Twentify, the developer of qual research platform Quals.ai, has appointed Can Kablan as Chief Business Officer and Bilge Terzioglu as Vice President of Special Projects, as it looks to expand internationally and further develop its offering. More
In San Francisco, media analytics tech company Samba TV has appointed Zac Pinkham as SVP of International, overseeing its EMEA and APAC business. He joined the company with the acquisition of Semasio in November. More
In London, Firefish veteran Martyn Hill has joined insight and cultural intelligence agency The Mix, as Head of Business Development. More
Toronto, Canada-based self-service insights and analytics platform Lumi AI has secured $3.7m in a seed funding round, with which to expand its conversational analytics platform and help client firms find insights in their data. More
Des Moines, Iowa-based agency Quester, which combines expertise in brand building, innovation and consumer experience, has appointed Dr. Eric Solomon as Head of Brand Consulting. More
UK agency DJS Research is the latest strategic partner for CoLab, the data quality and sustainable research initiative launched by insight agency Verve and full service agency Basis. More
Antipodean research agency TRA has announced four new hires in its Sydney team, as it approaches three years in the Australian market: former Kantar man David Busfield as Business Director; and former Fiftyfive5 employees Melouise Hucker, Tia Agnew and Alex Mansfield. More
Decision intelligence specialist Morning Consult has appointed Ivan Rocabado as Lead Solutions Architect for Reputation Measurement, charged with using the firm's high-frequency data to 'redefine how businesses measure and manage their reputation and its impact on overall performance'. More
Toluna is bringing its brands together under a single name, with a refreshed identity: the Harris Interactive, GutCheck and MetrixLab names will disappear. The company says the unified approach reflects a transformation behind the scenes, with AI at its heart, integrated across its platform. More
ACKWEST Group, the Florida-based tech-driven consumer insights and marketing services solutions firm set up a year ago by MR industry veterans Hugh Davis and Keith Price a year ago in Florida, has acquired healthcare and consumer research company J. Reckner Associates. More
Customer and employee experience solutions firm Medallia has appointed Carrie Parker, formerly of PR group Cision, as its new Chief Marketing Officer. More
Property data and analytics firm CoreLogic has rebranded as Cotality, reflecting its 'transformation into an information services provider'. More
London-based IFF Research, currently celebrating 60 years in business, has appointed former Savanta exec Meghan Oliver to lead its business in four of its ten key sectors: Work & Welfare, Health & Wellbeing, Crime & Justice, and Housing. More
In Australia, data and insights company Pureprofile has launched three new AI-powered products, promising to help brands and marketers analyse online conversations, including consumer sentiment and emerging trends. More
UK research agency MM-Eye has promoted four members of staff - Hayley Kingston, Julia Fellow, Katie Brown and Vitalija Narstyte - to serve as Leads, equivalent to Associate Director level. More
Cologne, Germany-based AI-powered pricing and revenue optimization specialist Buynomics has raised $30m in Series B funding, to be used for global expansion - with a focus on North America - and to continue development of its Virtual Shoppers AI technology. More
Sir Martin Sorrell's S4Capital has announced an 11% decline in like-for-like full year net revenue, to £756.4m, while operational EBITDA was flat (down 0.6% LFL) at £87.8m. The Board also declared its confidence in its cash flow position by declaring the group's first ever dividend, at 1p per share. More
Austin, Texas-based knowledge management software firm Bloomfire has appointed former Google executive Philip Brittan as its new CEO. More
UK-based insight consultancy Bryter has appointed Claire Jackson as Insight Director, Conor Lawson-Smith and Farzana Chowdhury as Senior Analysts, and Tyler Kerr as a Junior Analyst. The firm has also promoted Vicky Davies, Danielle Pearce and Georgina James. More
In the US, full service MR firm and training course provider Burke, Inc. has appointed Joanna Patterson as Vice President, Client Services. More
Digital ad industry association IAB Australia has appointed Nicole Prior, Head of Media and Adtech Solutions APAC at Microsoft Advertising, as Chair of its Executive Technology Council (ETC) and ETC's representative on the association's board. More
US-based consumer insights, brand strategy and product innovation group Material has appointed former Ipsos Strategy3 CEO and President Oscar Yuan as Chief Strategy and Growth Officer, the same week it named Laila Worrell as its new Chief Executive. More
US company Carbon Arc has secured $56m in venture capital with which to launch what it calls 'the world's first real-time insights exchange', providing business intelligence and structured, model-ready data for AI developers. More
In New York, Dataminr, whose real-time AI platform detects events, flags risks and derives business information from public data, has raised $85m in a combination of convertible financing and credit. The funds will fuel international growth, continued development of GenAI products and expansion into new verticals. More
Retail data technology firm VST (Virtual Store Trials) has appointed Christian Martin as Retailer Partnerships Director. More
In the US, Customer Experience Management services provider ResultsCX has acquired competitor Aucera, which used to be known as DialAmerica. The deal, whose financial terms were not disclosed, adds to ResultsCX's offer in sectors including healthcare, financial services and utilities. More
In Boston, USA, software firm parcelLab has opened the Post-Purchase Experience (PPX) Institute, a community and resource hub providing experience 'designers, practitioners and leaders' with research, best practice and training to help optimize what it calls 'the number one driver of customer lifetime value'. More
In San Francisco, 'responsible data' specialist Ketch has announced the launch of 'Progressive Consent', a new solution which it says 'breaks the paradigm' of consent for data collection, substituting 'context-specific consent experiences at relevant moments in the consumer journey'. More
US-based digital experience solutions firm Yottaa has acquired Vancouver, BC-based SpeedSense, which offers web performance consulting including the Sensai performance monitoring and optimization solutions. More
New York-based Silicon Data, which provides real-time pricing intelligence, sustainability insights and performance benchmarking tools for GPU platforms, has raised $4.7m in seed funding and launched four new measurement and reporting tools. More
Customer data science firm dunnhumby has partnered with ad-serving tech firm Osmos for a new offering within its retail media ecosystem, incorporating shopper behaviour data and predictive AI. More
In Sweden, enterprise knowledge management specialist Stravito has announced three enhancements to its GenAI tool Stravito Assistant: Focus Mode, Snapshots, and multilingual support. More
New York-based ad solutions firm Cadent + AdTheorent has appointed former dentsu Americas CEO Doug Rozen as President, and former Analytics Partners financial chief Jeff Driskill as CFO. More
San Francisco, CA-based mobile app intelligence provider Sensor Tower has acquired London-based gaming intelligence platform Video Game Insights, expanding its coverage into PC and games console data. More
Material, the US-based consumer insights, brand strategy and product innovation group which grew out or LRW, has appointed its former co-Chair Laila Worrell as its new Chief Executive. She replaces Bill Kanarick, who took over the role three years ago. More
Sponsorship analytics platform Relo Metrics has integrated technology from AI chip leader NVIDIA into its Relo Census and Relo Edge solutions, including computer vision, AI-driven automation and real-time analytics. More
IPG-owned customer intelligence specialist Acxiom is cutting nearly 3.5% of its workforce, equivalent to around 130 staff, according to reports. More
London-based ad tech and audience intelligence company MiQ has appointed Chris Freel as its first Chief Revenue Officer, commencing in June. More
Consumer insights platform Attest has launched a new solution for research among current and potential customers, providing analysis of the results side by side. More
US firm Harbor, which provides expert services to the legal industry, has acquired martech and data quality management services company CLIENTSFirst Consulting, enhancing its growth services for law firms. More
Seattle-based Stackline, which provides retail intelligence and data-driven commerce solutions, has partnered with data management company Redslim to offer global CPG and CHC brands with 'a high fidelity, 360-degree view of category performance'. More
San Mateo, CA-based DIY survey and forms company SurveyMonkey has launched Connect, a library of no-code options allowing all the firm's users to port their data into popular business apps without the need for a specific integration. More
Ad agency M+C Saatchi Group is rolling out its 'Cultural Power' offering worldwide and launching an AI-based diagnostic tool called 'Cultural Power Index'. It also has a new brand identity and web site. More
In the US, AI-driven data valuation and monetization firm Datavault AI Inc. has announced a multi-year alliance with NYIAX, whose transparent trading technology is built on the Nasdaq financial framework. The partners aim to give businesses the ability to scale, list, price and trade their proprietary data assets. More
Origin, the UK cross-media audience measurement initiative launched by advertisers' association ISBA, has added two new features in its Beta trial phase - demographic filtering and incremental reach reporting. More
Sweden-based eye tracking pioneer Tobii has appointed Åsa Wirén as interim CFO, with a seat on the company's executive management team. She succeeds Magdalena Rodell Andersson, who leaves at the end of May. More
Vidmob, whose 'Intelligent Creative' platform integrates analytics with the production of ad creative, has partnered with Amsterdam-based holistic marketing measurement company Objective Platform, aiming 'to bring creative data into Marketing Mix Modeling'. More
In the US, industry veterans Matt Gershner and John Taliercio have launched a new consumer research panel company called Fair Response, aiming 'to inject fresh investment into the supply of online sample while improving the experience and compensation for survey respondents'. More
Route, the UK's official source of out-of-home (OOH) audience data, has promoted Chief Strategy Officer Euan Mackay to serve as its new CEO. He succeeds Denise Turner, who is leaving to join the IPA as Media Research Director. More
Warwickshire, UK-based insight agency Two Ears One Mouth has rebranded as Sparkminds, seeking 'a stronger way to reflect its offer'. More
UK video ad currency body Barb has announced the addition of streamer Disney+ to its Advanced Campaign Hub, which combines Barb's panel data with census-level impressions supplied by participating VOD services. More
Sean McKenna has rejoined San Diego-based agency Luth Research as Senior Vice President of Business Development. He worked for the company for around seven years previously and has since spend more than a decade at Toluna. More
Omnichannel advertising firm Mediaocean has combined recently acquired Innovid with its Flashtalking subsidiary, under the former's name; and given this larger ad tech division a new brand identity. More
Digital media measurement firm DoubleVerify has announced three senior UK appointments: Carl Kisseih as Lead Enterprise Sales Director, Owen Boyne as Enterprise Sales Director, and Chris Mort as Global Client Partner. More
Customer data science firm dunnhumby has appointed longtime IPG Mediabrands exec Sylvia Cawley as its new Head in Ireland. More
In the US, the ANA has announced new appointments for the management team of its Aquila cross-media measurement (CMM) subsidiary, and given an update on the development of its solution. More
In San Francisco, Business Intelligence software company Omni has announced the raising of $69m in Series B funding, to continue building its single-source data platform and dashboards. More
The U.S. Census Bureau has commenced fieldwork for its new AIES (Annual Integrated Economic Survey), which integrates and replaces seven existing business surveys into one. More
In San Francisco, 'deep research agent' Onyx has announced a $10m seed round of funding, with which to continue developing its software and expand its engineering, developer relations and go-to-market teams. The firm says its workplace AI agent is 'the first... to search for answers like a human would'. More
Unified customer experience management platform Sprinklr has reported annual revenue up 9% to $796.4m, for the fiscal year ended January 31st. Already somewhat down on last year's rapid rise, growth slowed again in the fourth quarter, with revenue up 4% to $202.5m. More
In the US, data analytics and advisory firm Escalent has launched an AI-powered behavioral science model called BeSci x AI, promising to produce better behavior change strategies and 'take human understanding at speed to the next level'. More
In New Orleans, data collection and fraud prevention tech firm Rep Data has received an unspecified amount of growth investment from Colorado-based private equity firm Mountaingate Capital, with which to strengthen its Research Desk and Research Defender platforms, and expand its offer. More
In London, strategic research and planning consultancy STRAT7 Incite has announced two new hires in its Health team: Tasleem Rehmatullah as a Principal and Douglas Airton as an Associate. More
Tel Aviv-based market intelligence company Similarweb has launched App Intelligence, a solution bringing together a range of web and mobile app data to give client firms a holistic view of digital performance and user engagement. More
New York-based television ad optimization specialist datafuelX has been awarded a U.S. patent for the proprietary technology behind its dynamic reach and frequency tool, precisionX. More
Research tech veterans Raj Manocha and Jonathan Chavez have launched Gydence Group, which will combine 'time-tested' research methodologies with AI and machine learning to deliver 'reliable, actionable insights at record speed'. The firm has locations in Toronto and Dallas. More
Ipsos has launched its ad evaluation tool Creative|Spark AI in India, Australia, Japan, South Korea and Vietnam, as well as nineteen other markets. The tool can either be used self-service on the Ipsos Digital platform or in partnership with Ipsos' Creative Excellence teams. More
Texas-based online survey and research services company QuestionPro has announced a partnership with MarketCulture, a firm providing employee and customer engagement tools and analytics. The pairing promises help for companies looking to build and sustain a customer-centric culture. More
Veteran business information company Dun & Bradstreet (D&B) has unveiled D&B ID Graph Plus, a new identity solution connecting consumer insights with comprehensive B2B2C linked data and digital intent signals. More
In San Francisco, marketing and personalization platform Hightouch has appointed Lindsay McEwan as General Manager of EMEA, driving its expansion across Europe and the roll-out of its new enterprise-level AI Decisioning offer. More
Communities-based insights consultancy Human8 has appointed Alex Creed as Head of Business Development, US & Global Practice Lead. More
In Toronto, Canada, marketing and analytical services company Environics Analytics (EA) has announced the appointment of Amanda Maltby as Chief Privacy Officer and the promotion of James P. Smith to Chief Compliance Officer, effective mid-April. More
In Los Angeles, entertainment industry content intelligence platform Cinelytic has announced the acquisition of Jumpcut Media, which provides AI-driven IP management and audience analysis tools. Terms were not disclosed. More
Full service MR consultancy Alter Agents has appointed Matt Kischer-Sallman as Research Director and Jess Largent as Senior Research Manager. The firm says it has increased headcount by 30% in the past year. More
Behavioral science-based full service research consultancy Protobrand has added an AI interview tool called Convo, boasting an AI moderator 'skilled in the principles of behavioral science', to its established suite of research tools. More
Strategic research consultancy Fifth Dimension Consulting has appointed Andrew Slot as Managing Director, Melbourne, aiming to expand its presence in Victoria and its offering to the whole APAC region. More
In the UK, insight business One Minute to Midnight has appointed Darius Lacey as Senior Research Executive. More
Kantar's owners, WPP and Bain Capital, are considering selling off the Worldpanel / Numerator division for more than £5bn ($6.5bn), or breaking up and selling the group more generally, according to two separate reports. More
In the UK, ad currency management body Barb has appointed RSMB to build a new analytics system which will support full-cycle campaign planning and reporting on linear and VOD services, via a web-based interface. More
In California, sample marketplace PureSpectrum has announced an update for its proprietary AI-based scoring model PureScore. More
The Insights Association has expressed concern about the appointment of former Congresswoman Lori Chavez-DeRemer, confirmed today as Secretary of the Department of Labor. Chavez-DeRemer has previously supported the PRO bill, which if passed will hamper the payment of respondent incentives. More
Chicago-based qual research support specialist Fieldwork has appointed Nikki Darré as its new President. She joined the firm in 1993 as a Client Hostess. More
New York-based audio research and analytics platform Veritonic has launched Audience Insights, a new solution combining device graph technology with self-reported listener data to promise 'precise, scalable and cost-effective demographic data' for podcast networks, advertisers and publishers. More
Stamford, CT-based technology research and advisory firm ISG has announced full year revenue down 15% to $247.6m, and adjusted EBITDA down 33% to $25.1m. Q4 revenue was down 13% to $57.8m, but the drop was mostly the result of a divestment - without this, the decline would have been only 2.2%. More
In Copenhagen, Kantar Media has announced the appointment of Danmarks Radio veteran Dennis Christensen as Managing Director for Denmark. More
Data Cloud company Snowflake has appointed Mike Gannon as its Chief Revenue Officer, replacing Chris Degnan who has decided to retire. More
London-based Catalyx has promoted COO Phil Norminton to Managing Director. The move allows founder and CEO Guy White to focus on working directly with clients on their innovation challenges. More
In California, healthcare and life sciences marketing and communications platform Supreme Group has acquired brand strategy and creative agency, aiming to strengthen its delivery of data-driven marcoms, AI-powered insights and creative solutions. Terms were not disclosed. More
San Francisco-based LlamaIndex, whose platform develops agents for automating enterprises' use of their unstructured data, has secured $19m in Series A funding. At the same time, the firm has announced the general availability of its flagship LlamaCloud knowledge management solution. More
Marcoms holding company Publicis Groupe is to acquire Lotame, which offers a proprietary identity solution and an end-to-end data marketplace and will become part of the Epsilon division. More
Entertainment giant Disney has announced the closure of its political and data-driven news site FiveThirtyEight, as part of 200 job cuts in its news and entertainment division. FiveThirtyEight was acquired from US pollster Nate Silver in 2013 by ESPN, and since 2018 has been part of the ABC News division. More
Conveo, a specialist in AI-led video interviews founded less than a year ago, has secured $5.3m in seed funding, with which it aims to expand aggressively in its core US & European markets, and accelerate the development of its AI research co-worker. More
Baltic States-based full service MR firm RAIT Group has announced the appointment of Stine Halberg, until now CEO of its subsidiary Wilke, as its new group CEO. Former RAIT CEO Dovile Koncak will remain part-time as a Board member. More
Telecoms network T-Mobile has made two acquisitions: DOOH advertising tech firm Vistar Media and location data and ad technology firm Blis. The buys are intended to build out the offer of its Advertising Solutions (T-Ads) business. More
Edinburgh-based Smart Data Foundry (SDF) has confirmed the appointment of Dougie Robb as its permanent CEO - he has hitherto served as CFO and Interim CEO, having been part of the firm's leadership team since its founding. More
In San Francisco, agile research platform aytm has announced the appointment of former Zappi growth leader Glenn Fleischman as Chief Revenue Officer. More
London-based big data decision intelligence specialist Quantexa has completed a $175m Series F investment round, which values the company at $2.6 billion. Funds will help speed innovation, create new partnerships and alliances, strengthen presence in North America and pursue M&A opportunities. More
Accenture Ventures, the consulting giant's investment wing, has funnelled an unspecified amount into Aaru, an AI-powered prediction engine which simulates consumer behavior and preferences. Accenture Song will integrate Aaru's flagship model Lumen into its AI offer for NPD, marketing and customer service. More
NIQ Brandbank, a division of the consumer intelligence giant which offers product attribution and omnichannel content solutions, has announced a collaboration with product discovery platform RangeMe, to enhance the visibility and accessibility of wellness-driven products. More
In the US, digital presence and knowledge management platform Yext has launched an AI search and competitive intelligence agent called Yext Scout, monitoring visibility of clients and their competitors across traditional and AI search platforms. The launch rapidly follows the February acquisition of Places Scout. More
In Irvine, California, ad tech company Viant has announced the acquisition of first-party data collaboration platform Lockr. More
Automotive research legend J.D. Power has acquired Superior Integrated Auctions (SIA), whose advanced online auction marketplace capabilities will be combined with its new owner's vehicle valuation data, predictive analytics and marketing solutions to help clients streamline pre-owned vehicle inventory management.\ More
Comscore has reported revenue down 4.1% to to $356.0m for the year ended December 31st 2024. Profit also declined slightly - FX adjusted EBITDA was $40.9m vs $46.9m the previous year. Fourth quarter revenue was flat and the company is forecasting a slight increase in 2025. More
Kantar has announced enhancements to its LINK portfolio, allowing clients to evaluate multiple creative concepts quickly and efficiently, and to predict ad performance before production begins. More
Savanta CEO Vin DeRobertis has announced the launch of a new data collection brand, Clariti, headed up by senior staff from Savanta. The new brand will focus on expert data collection services across the UK, US, Canada and the Netherlands, 'enriched with AI-driven insights'. More
In New York, AI-based research and analytics firm Glimpse has rebranded as Panoplai, at the same time launching an 'enterprise-grade' all-in-one platform gathering and analysing insight from multiple data sources, including legacy research and other business data. More
In the US, industry body The Market Research Council (MRC) has inducted Simon Chadwick and Josh Chasin into its Hall of Fame. More
In Los Angeles, entertainment industry data and operations solutions firm Fabric has acquired BB Media, an MR company also focused on the sector. Fabric aims to provide a 'complete, connected and actionable data ecosystem' for media and entertainment clients. Terms were not disclosed. More
In Australia, data and insights company Pureprofile has launched a synthetic data solution promising business the ability to complete response quotas and deliver 'reliable, timely research'. More
International collaborative venture the Global Data Quality initiative (GDQ) is inviting insights and analytics organisations to pledge their commitment 'to uphold the highest standards of data quality in every facet of their work'. More
BVA BDRC-owned agency Alligator has promoted Client Services Director Maria Butylina to serve as its Managing Director. More
In Sydney, Nielsen has promoted Kirsten Riolo to Head of Consumer Insights for Australia and New Zealand, leading its newly established Custom Research Division across the Pacific region. More
European data collection firm Norstat has appointed former Kantar Media and TNS Gallup exec Berit Puggaard as Managing Director of its business in Denmark. More
Leeds, UK-based real-time company data and classification system The Data City has received a £2m investment from Oxford Economics, valuing the company at around £19m. More
London-based Verve has appointed two new Non-Executive Directors, Zoë Ruffels and Jon Whitmore, joining three existing Board members. The firm says the move will help accelerate the implementation of its strategy, including its Intelligent Personas solution. More
In Australia, MR and behavioural science agency Honeycomb Strategy has appointed Keanu Giummarra as Strategy Director and Benjamin Barlow as Senior Strategy Consultant. The firm says the appointments reflect strong client growth and expansion plans. More
Life sciences commercialization services firm Klick Health has launched an AI FocusGroup product, allowing marketers in the sector to test ad campaign messaging with healthcare professionals without hosting online or in-person focus groups. More
Online visibility management platform Semrush has appointed William (Bill) R. Wagner as CEO, effective March 10th, replacing co-founder Oleg Shchegolev, who moves to the role of CTO. The firm also reported full year 2024 revenue up 22.5% to $376.8m. More
Fieldwork and sampling operations company Catalyse Research has promoted Faraz Zamyadi to Managing Director, UK. He joined the company last year as VP of Client Relations. More
In Blue Ash, Ohio, full service research firm MarketVision has appointed Tracee Porter as a Senior Research Manager in the Field Services team, and Sarah Weiss as a Research Associate on the MROC team. More
Digital media measurement provider DoubleVerify (DV) has announced revenue up 15% to $656.8m in the full year 2024, with adjusted EBITDA of $218.9m. More
In New York, data engineering company Innodata has announced the launch of Intelligent Insights, a genAI-powered media intelligence feature within its Agility PR Solutions platform. More
New York-based digital media measurement solutions firm DoubleVerify (DV) is to pay $85m in cash for marketing attribution specialist Rockerbox, whose marketing measurement platform brings together insights from multi-touch attribution, marketing mix modeling and incrementality testing. More
In Mexico, the Alliance for Quality Multimedia Measurement has appointed RSMB, in partnership with 3M3A, to undertake a comprehensive technical audit of the HR Media service providing the country's ad currency measurement. More
US news and business info group Dow Jones has announced the acquisition of two geopolitical intelligence providers, Dragonfly Intelligence and Oxford Analytica, from policy and regulatory intelligence specialist FiscalNote Holdings, for $40m More
End-to-end research platform Discuss has unveiled three new AI agents promising 'always-on', in-depth market insights focused on understanding emotional connections with consumers. More
In Milan, strategic communications company Excellera Advisory Group has launched Excellera Intelligence, a new business offering clients media intelligence, reputation analysis, customised market and opinion research and real-time monitoring of legislation. More
WPP has published preliminary results for the full year 2024, with like-for-like (LFL) revenue less pass-through costs down 1.0% to £11.395bn. Headline operating profit was £1,707m, up 2.0% LFL, and headline EBITDA down slightly from £2,234m to £2,148m. More
Stockholm-based sponsorship analytics company SponsWatch has received EUR 1m in seed funding, with which to scale its operations and enhance its products. More
In London, Verve has announced eleven promotions, including those of Peter Latham, Sanne van der Steeg and Jamie Lyle to serve as Directors. More
Ipsos has announced 2024 revenue up 2.1% (1.3% in organic terms) to EUR 2,440.8m. Good growth in Latin America, the Middle East and most of Europe was offset by a 'weaker-than-expected' performance in the US, plus a business slowdown in the UK, France and some Asian countries. More
In London, Potentia Insight has partnered with Eureka! Research, a specialist in the home improvement and construction sector, to launch an online community called 'Voice of the Trade'. More
In Los Angeles, insights and CX solutions company Material has appointed Anutosh Yadav as SVP and Chief Technology Officer, and given an expanded role to Ben Mooney as MD for Asia Pacific. More
UK ad currency Barb is to measure viewing of YouTube where it takes place on TV sets - a world first according to the body, which announced the move alongside research partner Kantar Media this week. More
Ipsos has acquired Brazilian agency Ipec, described as a major player in public and political opinion research in Brazil. More
In London, AI-based insights company Behavox has announced the acquisition of Mosaic Smart Data, whose technology helps financial institutions to extract actionable intelligence from their transaction data. Terms were not disclosed. More
In the US, media measurement company VideoAmp has launched VXP (VideoAmp Cross Screen Planner), which taps new data from publishers including Disney, FOX and Paramount, and promises to help agencies and brands reach target audiences efficiently across linear TV, streaming and digital platforms. More
Fieldwork and sampling operations company Catalyse Research has added to its UK team with the appointment of Amar Sudra as Director of Operations. More
In San Francisco, data collaboration platform LiveRamp has announced the launch of Cross-Media Intelligence, which promises to improve marketers' measurement and optimization of ad campaigns across devices and locations. More
Veridata Insights has promoted former Vice President of operations Natalie Clancy to Chief Operations Officer (COO). More
In the UK, insight agency Verve has announced a partnership with financial literacy platform and Gen Z panel operator Prograd, to help boost Gen Z membership within the former's CoLab data quality and sustainable research initiative. More
Comscore has promoted Ira Xhelili to Country Manager for the UK, leading the digital measurement firm's strategic initiatives in Great Britain. More
In Toronto, CX and UX specialist Alida is adding new features to its all-in-one platform, allowing clients to conduct unmoderated usability testing research among their real users. More
Summit, New Jersey-based insights agency BEESY has appointed Lindsay Schwartz as Behavioral Science Director and Nida Farhoud as a Senior Research Associate. More
In Amsterdam, global data, research and insights association ESOMAR has appointed Anne-Sophie Damelincourt - Director of Development for Strategir in France - as its new Council President, to serve for a three-year term beginning in April. More
In the UK, creative industries research and consulting company Enders Analysis has announced that Dr. Alice Enders, its research leader for the last twenty years, is stepping down from the role. More
Dolly Jha has joined consumer intelligence giant NielsenIQ as Client Operations Leader for APAC, after around two years as Chief of Product and Research for audience ratings body BARC India. More
Strategic insights agency Truth Consulting has appointed Jon Suarez as Head of Qual: Behaviour & Culture, leading the team in this sector and helping to further develop its proposition. The firm has also promoted Juliet Wood to Director Quant & Analytics. More
Manchester, UK-based RealityMine has announced a partnership with new Singapore-based company OnDemandIQ, for the Asia-Pacific launch of RealityMine Connect, which offers comprehensive, single-source, user-level insights into streaming consumption across devices. More
Middle East-focused first-party data activation specialist Journify, whose offer includes predictive AI models for deep user behavior analysis, has secured $4 million in funding. The money will be used to expand its operations and develop its SaaS offering. More
The U.S Census Bureau has appointed Dr. Ron Jarmin as Acting Director, replacing Robert Santos who left a week ago. More
Facial recognition company Clearview AI has lost its CEO. Co-founder Hoan Ton-That confirmed his resignation in various communications following an enquiry last week by news publication Forbes, and has been replaced by co-CEOs Hal Lambert, an early investor, and co-founder Richard Schwartz. More
Former Amazon Chief Creative Officer Simon Morris is to Chair newly formed audience insight platform DiO, which helps clients to pre-test ads, films, television shows and games by gauging and predicting the emotional response of audiences. More
London-based consumer research platform Catalyx has appointed five new team members - Jovy Lau, Louise Hazell, Tatiana Abdulmanova, Solène Perrin and Ivona Zaharieva - strengthening its skills base across research, strategy and project management. More
Data quality platform dtect, which is part of Ontario, Canada-based Quest Global Research Group, has appointed former DISQO VP Engineering Rudy Nash as CTO. More
AI-powered qualitative research platform BoltChatAI has appointed former PureSpectrum, System1 and SKIM researcher Lester Sualog as its Head of APAC. More
B2B marketing firm Audience Plus has been acquired by Indianapolis-based B2B content platform The Juice, with the combined company led by Juice founder and CEO Jonathan Gandolf but set to operate as Audience Plus. More
Madrid-based ad tech and data company Making Science has launched a platform called OptiPhi, which promises a holistic view of campaign performance, allowing advertisers to measure the impact of their campaigns, and automatically manage and optimise their media spend. More
UK-based social media marketing agency SocialChain has launched a new business called StrategyChain, to be led by Group Strategy Director Ric Hayes, and offering real-time social media insights to help drive brand strategy. More
Walnut Unlimited, the London-based consumer behaviour agency now part of Accenture Song, has announced the promotion of Phoebe-Jo Balfe, Katie Battersby, Katie Hartshorne, Lewis Moore, Nick Moreland and Cosima Stocker - following 'significant' new business wins. More
ThinkAnalytics, which provides TV content discovery, viewer data insights and cross-platform ad targeting services, has launched a platform called ThinkMediaAI, bringing together content monetization, contextual advertising, content curation and content bundling for video service providers. More
End-to-end consumer insights platform Suzy has announced the launch of Suzy Speaks, a voice-driven research methodology using AI-moderated conversations to help brands capture 'rich qualitative insights at quantitative scale'. The company has also unveiled a new brand identity and web site. More
PAMCo, the join industry currency body which oversees audience figures for British newspapers and magazines, is to continue its collaboration with Barb for shared data collection, following a successful pilot in the autumn. PAMCo has also extended Ipsos' contract as its audience measurement partner, by two years. More
In New York, recently-launched behavioral data company Behavix has announced the closure of a $2.5m round of seed funding, which will help drive the global expansion of its real-time, AI-powered solutions. More
Insights tech and panel / platform provider Toluna is to integrate the solutions of its subsidiary MetrixLab into its offering in Japan, and has appointed Xiaoming (Jonas) Ma as Group Account Director, Japan. Ma moves from MetrixLab's office in Shanghai. More
UK-based MR industry charity the MRBA is expanding its system of bursaries to cover the MRS Foundation Course and Certificate in market research, in order to support the country's market and social researchers at the beginning of their careers. More
In San Francisco, marketing and personalization platform Hightouch has announced the raising of an $80m series C round, valuing the company at $1.2bn. Funds will help the company hire for engineering, product and go-to-market functions, and accelerate its development of AI Decisioning software. More
Dallas, Texas-based consumer decision analyst Mindstate Group has launched a solution called Mindpath, combining AI with behavioral science to promise researchers help in streamlining their workflow and delivering rapid, actionable behavioral insights. More
Following its hiring of a US leader earlier this week, MR and analytics platform Milieu Insight has appointed Kerry McLaren as its CEO in the UK. McLaren is another former YouGov exec, having led teams in the UK and MENA. More
Company President Ryan Barry has left automated research pioneer Zappi after more than ten years, for an as-yet unnamed new venture. More
Nielsen has announced a collaboration with Indian media and entertainment company JioStar, to provide advanced analytics solutions for campaign measurement on its OTT platform JioHotstar. More
In London, Verve has announced the appointment of Sophie Goddard as Executive Director leading development of CoLab, a new model which the firm says will address the MR industry's challenges with respondent quality. More
London agency Disrupt Insight has boosted its qual team with the appointment of Dr. Lauren Greehy as Research Manager. More
San Francisco-based CRM start-up Koala has raised $15m in Series A funding, with which to expand its operations and accelerate product development. More
In Tampa, Florida, shopper insights firm Vista Grande has announced the acquisition of real-world in-store testing specialist GameChanger Products, LLC. More
Singapore-based MR and analytics platform Milieu Insight has appointed Ted Marzilli as President for the US market, driving market expansion and business growth. Like a number of other Milieu leaders he is a former YouGov exec. More
In Australia, TV industry body ThinkTV is teetering after a tough week in which CEO Kim Portrate departed and Paramount-owned Network Ten has now pulled out, leaving only two of the country's major networks, Seven and Nine, as members. More
New York-based digital presence and knowledge management platform Yext has acquired Places Scout, a platform for local SEO, location intelligence and benchmarking. More
US company Boostly, which provides automated SMS marketing and feedback solutions for restaurants, has raised $22m in a Series A round, with which to further develop its offer and accelerate its expansion. More
Digital ad industry organisation IAB Australia has appointed Suzie Cardwell, Chief Data Officer of media network Nine as its new Chair and REA Group's Sarah Myers as Deputy Chair, replacing the previous leaders in the roles after just six months. More
Raleigh, NC-based research tech company CondUX has launched a platform combining direct access to research participants with AI-driven insights. The new firm is backed by MR company L&E Research, whose Chief Executive Brett Watkins is also CEO of CondUX. More
Les Binet has left his role as Group Head of Effectiveness at agency Adam & Eve/DDB, after nearly forty years at the company and its predecessors. More
In San Francisco, a new agency called FLEX Marketing has launched, promising to modernize healthcare marketing with an offer that includes research, strategic planning and analytics / reporting. More
London-based global consultancy Thinks Insight & Strategy has set up a specialist practice called 'Dialogue', building on its experience running major citizen engagement projects in the UK. Company Partner Lucy Farrow will head up the team. More
Unified customer experience management platform Sprinklr has announced an integration with aspiring Twitter / X competitor Bluesky, covering insights and content publishing. More
Ad tech firm Mediaocean has completed its acquisition of Innovid, which is being combined with the former's Flashtalking subsidiary. More
NIQ has launched a new group called Strategic Analytics & Insights, which will be led by Ramon Melgarejo and will integrate the consumer intelligence giant's expertise in advanced analytics consulting, consumer and marketing insights, and BASES innovation testing to provide clients with 'growth roadmaps'. More
In an SEC filing, Comscore has announced the resignation of Kathi Love from its Board of Directors. The former GfK MRI CEO left the Comscore role last week, for 'personal reasons'. More
European data collection group Norstat has appointed Hans van Avendonk as Managing Director of its business in the Netherlands, continuing strong recent investment in Benelux. He joins on 1st March. More
Paris-based panels and research tech firm Bilendi & respondi has appointed Anthony Brodbin as Sales Director - Qualitative Solutions. More
Global insight industry non-profit organization Women In Research (WIRe) has added four new members to its Advisory Board: Mario Carrasco, Michelle Gansle, Anita Rao Kapur and Lisa Wilding-Brown. Four members who have completed their term will step down. More
Intent data firm Wiland has partnered with sports customer data platform StellarAlgo to offer enhanced fan intelligence and engagement capabilities for sports organizations, based on Wiland's recently launched FanSignals product. More
Canada-based consumer researcher Dig Insights has promoted Joel Anderson to Chief Data Science Officer (CDSO) and Frank Beirne to CTO, underlining its focus on AI and technology-driven insights, and driving the expansion of its digital capabilities. More
Reddit has partnered with technology and data firm Intercontinental Exchange, Inc. (ICE) to create and distribute new data and analytics products for the financial industry, based on the millions of conversations taking place on the social news and community networks site. More
Market intelligence company Similarweb has announced results for the fourth quarter ended December 31st, and the full year. Total revenue for 2024 was up 15% to $249.9m, and after adjustments the firm returned to operating profit after a loss in 2023. More
Bloomington, MN-based full-service market research firm ISG has appointed Lori Laflin as SVP of Customer Experience and MR Consulting. More
Tel Aviv-based customer acquisition and lifecycle optimization platform Voyantis has raised $41m in funding, with which to expand its teams across sales, marketing and delivery, optimize its GTM strategy and drive R&D initiatives. More
Marketing data and analytics platform Adverity has launched the 'Premium Scalability Suite', which promises to help businesses efficiently roll out data best practices across multiple industries, business units or geographical markets. More
New York-based customer data platform mParticle has been acquired by eCommerce transaction optimization firm Rokt, for a total price of around $300m. More
Technology research and consulting group Forrester Research has announced fourth-quarter and full-year financial results for 2024, Total revenues were $432.5m, down 10.0% year-on-year, while adjusted net income was $28.1m, down from $36.6m the previous year. More
India-based healthcare research company Krea has joined the Asia Physician Panel Alliance (APPA), the regional partnership established by Shanghai, China-based fieldwork and research agency Holden Healthcare. More
Kantar has announced a new agile tool, LaunchEvaluate, designed to maximise the success of new and future product and service launches. More
Yonder Consulting has appointed former Savanta execs Stephen Palmer and Steve Coll as Directors, and brought in Lia James as a mixed-method researcher. More
In California, SurveyMonkey has announced an upgrade giving customers new ways to automate customized email surveys with Salesforce. More
In the US, the Insights Association has welcomed the Senate's re-confirmation of Russ Vought as Director of the Office of Management and Budget (OMB), with responsibilities including census funding, competitive sourcing and federal statistical policy. Vought held the office during President Trump's first term. More
UK video audience measurement body Barb has selected MediaSense and Snowflake as its partners for the Barb Data Hub, a new cloud-based system for storing, processing and distributing its data. More
In Texas, sampling specialist Symmetric has announced the appointment of former PureSpectrum VP Arianne Larimer as company President. More
In the UK, strategic research and planning consultancy STRAT7 Incite has made four senior promotions: Carolina Starkhammar and Madeline Phillips become Senior Principals, and Alex Owers and Kieran Collins Principals. More
Digital ad association IAB Australia has launched a tool promising marketers the ability to maximise good performance or correct poor performance from paid search campaigns. More
Acutus AI, the 'Synthetic Data as a Service' company launched last week by former Cint and Lucid execs Arindam Bhattacharya and Ankesh Saxena, has appointed krea founder and ESOMAR Council stalwart Pravin Shekar as a Non-Executive Director (NED) and Strategic Advisor. More
European data collection firm Norstat has opened an office in Belgium, and added its leadership to the remit of Romain Barbet, who is already MD in France. More
In San Francisco, data collaboration platform LiveRamp has announced results for its fiscal 2025 third quarter ended December 31st, with revenue up 12% to $195m, and non-GAAP operating income up 24% to $45m. More
Colorado, USA-based audience insights firm Wiland has added another solution to its MarketSignals platform. GivingSignals is designed to help non-profit organisations optimize engagement and fundraising outcomes among their existing donors. More
Eye tracking hardware and attention computing firm Tobii has reported full year 2024 net sales of SEK 857m ($US 78.3m), representing a 13% increase but a decline in organic terms of 16%. Over twelve months the firm made another substantial loss - adjusted EBIT was SEK -73m - but in the 4th quarter it made a profit (SEK 74m). More
Behaviorally has appointed former CMB and MarketCast researcher and experienced Moderator Lauren Simoes as a Qualitative Director, based in New York. More
Customer data pioneer dunnhumby has announced a strategic partnership with Krakow, Poland-based predictive analysis and real-time decision support firm Synerise. More
In London, private investor Bridgepoint has announced it will take a majority stake in Madrid-based social media management and marketing firm SAMY Alliance, the parent of Capture Intelligence and Content Lab. More
The UK's statistics agency the ONS has announced it is working with the recently created Cyber Monitoring Centre to develop questions about cyber events and their impact on business. Questions will be added to the ONS's fortnightly Business Insights and Conditions Survey (BICS). More
In the US, veteran public and private sector researcher Gallup has announced a strategic partnership with Texas-based data collection and research services firm ReconMR, which will now conduct its US telephone survey work. Gallup has closed its in-house telephone center. More
In the US, medical market research company MedSurvey has appointed Amy Evans as Vice President of Client Services. More
Ghent, Belgium-based behavioural research specialist EyeSee has announced a strategic partnership with innovation-focused transaction data and research agency Veylinx. More
US-based communications data and intelligence firm Smarsh has acquired CallCabinet, which offers cloud-based call recording and analysis, for both compliance and business intelligence purposes. More
Toluna has launched a synthetic research product called Personas, part of its HarmonAIze suite of tools unveiled last year. The tool will focus initially on claims-testing, with further use cases to follow soon. More
Ad tech company Outbrain has completed the acquisition of programmatic platform Teads, and the two companies will merge under the latter's name. The new company's offer will include predictive technology, audience understanding capabilities and outcome measurement. More
Manchester, UK-based pharma insights firm Beyond Blue has announced the appointment of Sunny Shah as Head of US Insights, based in Philadephia. More
US-based healthcare consulting firm KJT has launched Sparq Intelligence, a new suite of decision-making solutions including AI moderation and digital twin modeling. More
US-based company GetWhys has announced $2.75m in seed funding, with which to to expand its engineering team and accelerate development of its AI-powered customer insights platform. The firm has also announced a new content development offering called Echo. More
Paris-based panels and research tech firm Bilendi & respondi has added a reporting feature to its AI research assistant BARI, which it says now offers end-to-end support for projects. More
Sports measurement platform Relo Metrics has teamed up with social media and consumer intelligence provider Meltwater to help sports and entertainment customers measure and maximize digital sponsorship performance. More
Steve Hatch has stepped down as CEO of YouGov, with co-founder Stephan Shakespeare resuming on an interim basis the role he previously held for ten years. The firm also reported 'modest' underlying growth, in a half year trading update, with both the Data Products and Research divisions growing. More
Tech consulting and research giant Gartner has reported fourth quarter revenues of $1.715 billion, up 8% in constant currency terms, and full year revenue of $6.3bn, up 6%. Annual adjusted EBITDA rose 6%, on the same basis, to $1.6bn. More
In Cleveland, Ohio, survey operations specialist OpinionRoute has announced the acquisition of productivity-focused research software firm Jibunu. More
Toronto-based ad platform StackAdapt has announced a growth capital raise totalling some $US 235m, set to propel it beyond its programmatic heritage into new areas of marketing technology. It will also help scale the firm's global presence. More
Two former Cint and Lucid execs, Arindam Bhattacharya and Ankesh Saxena, have launched Acutus AI, a Synthetic Data as a Service (SDaaS) platform which they say will eliminate data and privacy bottlenecks, enhance AI model performance, and accelerate testing and deployment across industries. More
Australian market and social research agency Taverner Research Group is acquiring key assets from Queensland-based Enhance Research, which has ceased trading. Enhance CEO George Zdanowicz joins Taverner and will lead a team based in Brisbane. More
MINT, which develops AI-powered Advertising Resource Management (ARM) software, has announced the acquisition of info3, which provides intelligence management solutions for media and marketing teams. Terms were not disclosed. More
In the US, MR-focused transcription services firm Wordibly has appointed Bruce Friend as Managing Director. He will assume responsibilities from founder Kim Harrison, who will remain actively involved in the company's strategic vision. More
In Australia, purpose-driven communications agency Think HQ has appointed former Bastion researcher Isabel Zhang as Head of Cross-Cultural Research. More
Toluna has sold its Precision Sample unit to ACKWEST Group, the tech-driven consumer insights and marketing services solutions firm set up by MR industry veterans Hugh Davis and Keith Price a year ago in Florida. More
Nielsen has reached an agreement for audience measurement with Paramount Global, ending a four-month stand-off. The new multi-year deal includes measurement for all the media firm's national and local broadcast, cable networks and streaming on Paramount+ and Pluto TV. More
London-based kids and family insight agency Beano Brain has strengthened its service to US clients with the appointment of Audrey Birner as Insights Director, based in New York. More
YouGov has promoted Felipe Alonso to General Manager in Germany, its largest continental European market. More
Canadian MR firm Leger has added Robert Dépatie to its Board of Directors, and appointed former Edelman DXI and Ipsos researcher Jennifer McLeod Macey as SVP Public Affairs in its Toronto office. More
In Miami, Florida, full-service user and customer experience agency Key Lime Interactive (KLI) has appointed Lisa Kumpula as Director of UX Strategy and Business Development, and Ann Rochanayon as Director of UX, Research Partner. More
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