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The UK Statistics Authority has announced the resignation of the country's National Statistician Sir Ian Diamond, due to ongoing health issues. He was halfway through a second five-year term leading the organisation, and will be replaced on an interim basis by Emma Rourke. More
Australia's Outdoor Media Association (OMA) has announced more details of its long-awaited MOVE2 measurement system, which will use a 'synthetic audience' of 2.2 million to estimate and predict the visibility and engagement of OOH advertising sites. More
Sir Martin Sorrell's digital ad group S4Capital has reported first quarter revenue of £178.1m, down 11.4% on a like-for-like (LFL) basis, reflecting 'continuing technology client caution' in general and a specific 'headwind' from one key client in Technology Services. More
Emporia Research, a b2b research tech company with locations in New York and Austin, Texas, has announced the promotions of Jason Maddocks to VP Engineering, and Jonathan Blanton to VP Strategic Accounts and Partnerships. More
Los Angeles-based CreatorIQ has launched a benchmarking suite for creator marketing performance, providing marketers with a purpose-built framework to measure impact, justify spend and drive business outcomes. More
NYC-based firm Impact Analytics has announced an unspecified amount of growth investment, with which to accelerate its global expansion and further its development of products based on agentic AI. More
NIQ has expanded its Product Insights (NPI) solutions, which provide CPG and retail enterprises with a detailed catalogue of the specific product attributes consumers search for when they shop. Currently available in the US, NPI will be rolled out in 25 more markets on three continents in the next eighteen months. More
Automated insights pioneer Zappi has appointed Mike D'Aloia as Chief Revenue Officer (CRO), Manjula Kandasamy as VP of Go-To-Market Operations and Ian Myszenski as VP of Revenue Operations. More
B2B insights consultancy Adience has appointed Lynsey Showman as Head of Growth; and has promoted James Keeling to SVP and Sally Watts to VP. More
Customer data science firm dunnhumby has partnered with Bridg, the identity resolution and shopper intelligence platform behind the Rippl data and media network. The firms say they are addressing the 'disproportionate concentration of advertising investment' currently flowing into the top two retail media networks. More
Consumer research platform Panoplai - previously known as Glimpse - has announced the launch of the PanoVerse, a series of interactive data repositories for enterprises, designed to help teams innovate faster and market more effectively. More
UK-based research and strategy consultancy Polar Insight has appointed Robyn Summers as Director of Client Operations. More
Shopper insights specialist PRS IN VIVO has appointed Maimoonah Ahmed as Senior Project Manager, based in London. More
Tech consultancy Forrester Research has announced results for the first quarter of 2025, with revenue down 10.2% to $89.9m. A huge reported net loss of $87.3m comes almost entirely from a goodwill impairment charge of $83.9m: excluding this and other factors, net income fell from $3.4m to $2.5m. More
In Australia, independent ad agency Paper Moose has announced the launch of an AI-based creative concept pre-testing tool called Moose Review. More
Advertising operations platform XR (a.k.a. Extreme Reach) has appointed former MarketCast and Gracenote Chief Executive John Batter as its new CEO. He succeeds interim CEO Chandler Bigelow who now returns full-time to his role as Chief Financial Officer. More
Kantar has appointed Andy Gallagher as its Head of Creative and Media Effectiveness in Singapore. He has worked at the global insights group before, but joins from Amazon Ads in London where he headed up the ad measurement business. More
In Michigan, data analytics and advisory firm Escalent has announced the launch of The Advisor Exchange, an online insight community of financial advisors. More
New York-based youth culture specialist YPulse has launched a 'Tweens' insights service, offering North American-based brands an understanding of the behavior of pre-teens and the trends influencing them. More
Stockholm-based pricing optimization and market intelligence specialist Priceagent has raised $550,000 in seed funding, for use in recruiting, sales expansion and global roll-out of its self-service platform. More
London and Amsterdam-based strategy consultancy The Forge has appointed Mem Fidanboylu and Charlie Archer as Directors in its UK offices. More
Tech consulting giant Gartner has reported first quarter results 'ahead of expectations', with revenue up 5.7% (at constant currency) to $1.534bn, and adjusted EBITDA up 2.9% to $385m. More
WPP is to retire the GroupM name, rebranding the division as WPP Media. According to reports in AdAge, the division will also be reducing its current headcount of around 40,000, as part of a drive to restructure and simplify its operating model. More
Kantar is extending its creative effectiveness capabilities across its LINK+ and LINK AI solutions, allowing clients to test creative assets in 'almost any format', including brand experiences and influencer content. More
Three of the four founders of Canada-based consumer researcher Dig Insights are to step back from their day-to-day roles with the business, while a number of long-term employees have new, more senior roles supporting the fourth co-founder, CEO Paul Gaudette, in taking the business forward. More
Comscore has reported flat financial results for the quarter ended March 31st, with revenue down 1.3% to $85.7m and adjusted EBITDA little changed at $7.4m ($7.2m in Q1 2024). More
Voxco has announced that Charles Baylis, co-founder and former CTO of its subsidiary Ascribe, is to retire. He will continue to serve as an advisor to Voxco CEO Daniel Graff-Radford. More
In Calabasas, CA, sampling and MR tech firm InnovateMR and its sister company Ivy Exec have announced improved multi-layer anti-fraud tools including an upgraded Text Analyzer and newly introduced biometric validation. More
Cloud application monitoring and security specialist Datadog has announced the acquisition of Eppo, an experimentation platform which will be integrated with its new parent's existing Product Analytics suite. More
Argentina-based MR tech company Livepanel has upgraded the SaaS version of its synthetic responses platform. Clients can now 'boost' specific quota groups or use census data to augment survey data, without the need for additional profiling datasets in support. More
In New York, Colby Vogt, previously an insights leader at global PR agencies, has launched Covo Intelligence, a firm promising to 'uncover what's real (even when it's inconvenient).' More
Precision Sample, recently acquired by tech-driven consumer insights and marketing services solutions firm ACKWEST Group, has officially rebranded as part of the latter's TestSet offering. More
India-based companies Unimrkt Healthcare and Unimrkt Research have announced a number of appointments, including the promotion of Alex Parkman to Head of Global Sales, Health Care Research, as well as nine new hires. More
Paramark, whose software measures the incremental impact marketing has on sales, has launched out of stealth mode with a total of $8m in seed funding. More
In Los Angeles, ArborXR, which helps its clients to deploy and manage VR & AR (collectively XR) devices at scale, has announced the acquisition of InformXR, a learning analytics platform for these devices, and will launch an analytics suite to be known as ArborXR Insights. More
Atlanta, GA-based data activation and engagement platform MessageGears has upgraded its offering with an enhanced campaign monitor and audience building tools, as well as new data preview features which it says increase privacy and security. More
California-based Gruve.ai has secured $20m in Series A funds, adding to a previously unannounced $17.5m seed round. The firm helps clients with AI strategy, implementation and business impact measurement, linking its fees to the last of these. More
Independent British-based insight consultancy Trinity McQueen has appointed Danielle Hume as its new Managing Director, replacing co-founders and joint MDs Anna Cliffe and Robin Horsfield, who will remain Directors and active in the business. More
Consumer intelligence giant Circana has appointed Cara Pratt as President, Global Retail and Media, with a seat on its executive leadership team. More
A new firm called Structify has launched in Brooklyn, New York, with $4.1m in seed funding led by Bain Capital Ventures. Structify's software takes prompts from a chat interface and crawls the web to build a custom dataset for a user's needs. More
On the US West Coast, insight firm MarketCast has appointed Amy Fenton and Paul Forgue as Co-Presidents, charged with accelerating the company's product innovation. More
UK industry association the Market Research Society (MRS) has launched the 'Campaign for Better Data', which will offer guidance and training to help the sector 'strengthen and evolve' the quality of its outputs, and reinforce public trust in research. More
In New York, automated quant consumer research platform SightX has announced a strategic partnership with management consulting and professional services firm ZS, combining insights expertise with technology to offer 'deeper and faster' business intelligence for firms across sectors. More
Today we are beginning the roll-out of the InsightClopedia (IC), MrWeb's biggest new feature in a very long time. The IC immediately replaces our existing directories, events listing and news search, but aims to go way beyond that and provide a search engine and comprehensive reference source for the insights world. More
In New York, consumer insights, brand strategy and product innovation group Material has announced the arrival of three new leaders at SVP level: Marisa McMahon joins as Consumer Portfolio Lead, Erik Overby as Healthcare Portfolio Lead and Mark Burles will focus on tech and B2B companies. More
In New Jersey, former Synovate and Ipsos colleagues Barbara Deradorian and Carol George have teamed up to launch Affordable Research, a new consultancy promising to help small and medium-sized companies with customer insights and strategy. More
Pureprofile has released preliminary results for its 3rd financial quarter, ending March 31st. Revenue rose 16% year-on-year to $AUD 12.7m, and EBITDA was up by the same percentage to $AUD 0.6m. More
In New York, audio intelligence firm Veritonic has upgraded its Creative Measurement solution to provide a 'robust, end-to-end' audio asset testing and optimization service, with new features simplifying the setup process and strengthening team collaboration. More
London-based media agency The Kite Factory has announced the opening of a dedicated growth consultancy called Ascend, which it says will focus on 'Insight, Change, and Innovation'. More
ACKWEST Group, the holding company recently formed by MR industry veterans Hugh Davis and Keith Price, has acquired the consumer panel assets of MySoapBox from Interviewing Services of America (ISA), which in turn is to exit the first-party panel business. The buy boosts ACKWEST's existing TestSet panel. More
Consumer intelligence group NIQ has announced a global strategic collaboration with ad tech company The Trade Desk. NIQ's omnichannel shopping behavior and purchasing data will be integrated into The Trade Desk's platform to enhance ad planning and activation, under a new brand, Consumer Canvas. More
Communities-based insights consultancy Human8 has appointed Asha Pope as People & Culture Director for its US operations. More
Online survey and research services provider QuestionPro is teaming up with consulting firm PerformancePoint LLC, promising to 'revolutionize' the way organizations turn employee and customer engagement insights into action. More
Independent Australian MR firm TKW Research has appointed Gareth Clark as Operations Manager, starting in June. More
Amplified Intelligence, the attention measurement specialist founded in Australia by Dr Karen Nelson-Field, is rebranding and will henceforth be known simply as Amplified. The firm says it is expanding its portfolio beyond attention to incorporate its expertise in emotion and context. More
InCrowd, SHG and GlocalMind, the three healthcare research firms within Apollo Intelligence, are merging to form a new company, Konovo. The firm, which is dropping the Apollo name, says it has invested in an upgraded AI platform. More
In Shelton, CT, technology consultant Lionfish Tech Advisors has launched a competitive insights and market intelligence platform, focused on cybersecurity and called the Aquarium. More
UK research company Simpson Carpenter has made two leadership appointments: Chris Warren as a Senior Director in the Auto team, and Tristan Farron-Mahon, who joins as Head of Sport Insight and Innovation. More
In the UK, OOH audience data organisation Route has appointed Ruth Chalisey in the new role of Director of Research. She joins from WPP's EssenceMediacom UK, where she was Insight Director for five years, and assumes responsibilities from Euan Mackay, previously Route's Chief Strategy Officer and now its CEO. More
Madrid-based social media management and marketing firm SAMY Alliance has moved into the DACH region with the acquisition of Intermate, a German social media and influencer marketing agency. More
Shopper research expert PRS IN VIVO has opened a Sensory Room in its Lab in the south east London suburb of Bromley. The space is intended to expand the firm's capabilities in UX and organoleptic testing (including taste and smell evaluation), and deepen its understanding of how consumers engage with products. More
Strategic research consultancy 5D, known until recently as Fifth Dimension, has launched an AI division. 5D-AI will be run by founder and Chief Exec Lyndall Spooner; Director of Technology and Operations Abhishek Jayant; and Data Scientist Nick Wyatt. More
Raleigh, NC-based agency L&E Research has partnered with Adrich, a platform providing real-time consumption data across a range of consumer products, to promise 'deeper, data-driven intelligence' for CPG brands. More
In New York, real-time public data analytics firm Dataminr has secured $100m in convertible financing, just a month after a separate $85m funding win. More
Music video network Vevo has announced a new suite of data-driven products which it says will enhance its offers in targeting, optimization and measurement of ads. More
In San Francisco, UX research firm UserTesting has announced a new integration with 'Verified on LinkedIn', which it says will give clients 'even greater confidence in the authenticity of participant feedback.' More
WPP has announced a slight contraction in its business in the first quarter, with revenue less pass-through costs down 2.7% like for like to £2,482m. More
London-based ad tech and audience intelligence company MiQ has appointed Marion Hargett, formerly of The Trade Desk, as US Chief Revenue Officer. More
Verian - known until recently as Kantar Public - is launching a new unit called the Institute for Public Impact. Meanwhile current Chief Executive Dr Michelle Harrison will move to the role of Verian President, with COO Philippa Edward stepping up to the CEO role. More
Predictive advertising company Cadent + AdTheorent has unified its brand (it's now simply Cadent), launched a new platform, and appointed Netflix, Snap, Hulu and NBCUniversal veteran Peter Naylor to its Board as an Independent Director. More
In San Francisco, AI-based customer feedback platform Listen Labs has raised $27m in Seed and Series A funding rounds. With a current team of only ten people, the company is poised for 'aggressive' growth. More
UK-based MR firm Massive Wave Research is opening a Healthcare Division and has appointed Mohammed Saleh Bham to lead it. More
Beauty and cosmetics group The Estée Lauder Companies Inc. has appointed Brian Franz as Chief Technology, Data and Analytics Officer, combining previously separate functions under one leader. More
Social media management and intelligence specialist Respondology has closed a $5m Series A-1 round of funding, which it says will accelerate product development, help expand its team and scale go-to-market efforts. Plans include the launch of a third flagship product to join its 'Moderate' and Discover' offerings. More
Spain-based corporate reputation rankings firm Merco is entering the US market, initially with a presence in Texas and Florida. More
Full service MR consultancy Protobrand has appointed Lars Pahlman as Managing Director in Sweden, leading its expansion there and across the broader Scandinavian market. More
In New York, TV ad measurement company EDO has launched a service called Engaged Audience Planning, allowing CTV marketers to conduct automated, scalable testing of scenarios in order to help optimize their media planning and buying. More
In the UK, Pureprofile has appointed former Dynata and Bilendi employee Guilherme Campello as Client Development Director. More
Leeds-based agency Blue Yonder has appointed former Truth Consulting researcher Polly Jackson-Blease as an Associate Director in its Qualitative Team. More
In Chicago, analytics software solutions company Ocient has appointed Henry Marshall as CFO, and says it is moving into its growth stage following the closure of a $132m Series B round of funding in the fall of 2024. More
The U.S. Attorney's Office for the District of New Hampshire has unsealed an indictment charging eight defendants from MR firms with conspiracy to defraud clients. The eight, from panel and research firms Op4G, Slice and SNWare, allegedly billed around $10m for bogus survey responses over the course of a decade. More
In New York, AI-based QA testing start-up Spur has raised $4.5m in funding, to be used in software development and for recruitment, and says its use cases are broadening out to include persona-based A/B and UI / UX testing. More
Kantar has appointed Nadya Ardianti as MD for its Indonesian operations, replacing Suresh Subramanian who has left to start his own consulting firm. More
London-based QuMind has appointed former UNiDAYS, Hearst UK and News International researcher Steve Jenkins as Client Partnerships Director. More
In the US, MR ops solutions company Metaforms has appointed Jonathan Tice as a Strategic Advisor; and has announced a new AI-based research agent which automates data processing. More
In Chandler, Arizona, research company Ironwood Insights Group has appointed Sean Flanagan as Director of Programming and Software Engineering. More
Ipsos has reiterated its forecast of higher organic growth this year than last, despite reporting Q1 decline of 1.8%. Scope and currency effects meant reported revenue was up 2.0% to EUR 568.5m. Revenues declined in the Americas, Asia Pacific and - partly for cyclical reasons - in the group's 'Citizens' segment. More
LinkedIn has won Media Rating Council accreditation for four video ad metrics: gross impressions, net impressions, gross clicks, and net clicks. More
In San Francisco, a new consulting firm has launched focused on media & entertainment technology companies, with services including GTM and other strategy advisory, marketing messaging optimization and innovation analysis. The Media League starts with a team of sixteen people. More
Santa Barbara, California-based HG Insights has unveiled a solution called HG Revenue Growth Intelligence Fabric, described as a 'unified, comprehensive repository' providing detailed data to optimize go-to-market (GTM) functions across marketing, RevOps and sales. More
ISG, the technology research and advisory firm headed up by former VNU / Nielsen man Michael P. Connors, is to relocate its headquarters within the city of Stamford, CT, to new offices in the downtown building at 400 Atlantic Street, the former home of Comscore investor Charter Communications. More
Contextual advertising solutions firm Mantis as partnered with ad tech company Adnami to launch Mantis Attention, providing clients with attention-driven ad solutions including data on audience engagement, campaign performance, optimisation and inventory management. More
NIQ has announced the launch of BASES AI Screener, an innovation testing tool tapping the firm's consumer panel datasets and predictive models, and using GenAI-based synthetic respondents with specific demographic and purchasing behavior profiles. More
End-to-end engagement and retention platform CleverTap has acquired rehook.ai, which helps clients automate and track promotions, including coupons, discounts, loyalty programs and referral initiatives. More
Australian insights firm Sprout Strategy has opened a new office in Barangaroo, Sydney, led by MD Panos Kerasiotis and serving as 'a hub for innovation and research' as well as a springboard for planned expansion overseas. More
Real-time, contextual insights firm Liminal has raised $8.5m in a Series A round of funding, with which to continuing building new products and delivery infrastructure and grow its advisory, research and support capabilities. More
London-based ad tech and audience intelligence company MiQ has appointed longtime Accenture Interactive CEO Brian Whipple to its Global Statutory Board. More
Data science-based marcoms business The Bliss Group has promoted Meghan Busch to Group Vice President and Emma Skultety to Vice President, Head of Paid Media. More
Toluna, like DRNO, is 25 years old this Spring. MrWeb's Nick Thomas recently (finally) caught up with the man who's headed it up all that time, and talked about acquisitions and recent brand unification, the use of AI throughout the business, and Frederic's views on the future of the industry. A video interview. More
Data collection and analysis firm Perspective Research Services, which is part of the BVA BDRC Group, has appointed Kudos Research veteran Chris Smith as Managing Director. More
In Australia, strategic research consultancy Fifth Dimension Consulting has a new leadership team, and a new name - 5D. The firm is looking to increase its market share in Australia and accelerate its growth across the Asia Pacific region. More
In San Jose, California, b2b tech sector consulting firm Big Valley Marketing has launched three new practices, focused on Brand Strategy, Marketing Strategy and Market Intelligence. More
In New York, alternative consumer data provider Consumer Edge has announced the acquisition of Earnest Analytics, which collects and analyses real-time transaction and other data on consumer and healthcare markets. More
Toronto-based ad platform StackAdapt has announced new features for CTV advertisers, including a framework called CTV Properties, an automated ad formatting facility called creative transcoding and new UX, reporting and analysis tools. More
UK video audience measurement body Barb is gearing up to report commercial spot ratings overnight, working in partnership with Clearcast and AdSignal. The service has now entered beta testing. More
Voice analysis software firm Phebi has announced an upgrade, including the addition of a genAI Co-pilot which the firm says analyzes both what people say and their nonconscious emotions while they speak. More
In Salt Lake City, Utah, independent clearinghouse company Data Quality Co-op (DQC) has formally launched its platform, which is designed to help buyers and suppliers of first-party data evaluate and improve the quality of their research inputs. More
In New Orleans, research data and fraud prevention solutions firm Rep Data has announced that long-time Research Now exec Kurt Knapton will return to its Board of Directors. More
RED C Research has appointed Ciara Reilly as its new Managing Director in Ireland, with co-founder and current MD Sinead Mooney announcing she will retire at the end of May, after 22 years with the company. Conor Murphy, Bryan Cox, Ciara Clarke and Shaun Fourie also join the Senior Management Team in Ireland. More
Canada-based consumer researcher Dig Insights has appointed Joanna Lepore in the new role of EVP of Global Market Expansion & Foresight. More
Arkansas, US-based retail insights and analytics company Crisp has announced the acquisitions of two UK companies, Atheon Analytics and ClearBox Analytics. More
Ad targeting and retargeting company Criteo has a new Chairperson, to go with a recently announced change of CEO. Frederik 'Rik' van der Kooi has been a Board member since June 2023 and succeeds Rachel Picard, who has held the Chair for five years and will continue as a Director. More
Customer review platform Trustpilot has added new features which it says allow businesses 'to transform reviews into an invaluable data source for customer, market and competitive insights.' More
In the US, marketing and customer data solutions firm Validity, Inc. has completed the acquisition of Litmus, which provides email optimization and testing solutions. More
Brand and campaign tracking firm Delineate has ramped up its expansion plans for North America with the appointment of former NPD / Circana employee Brett Bennett as Business Development Director, USA, based in New York City. More
In the US, CivicScience has appointed media and banking exec Gretchen Tibbits as President and Chief Operating Officer. More
Kantar consumer data and tech division Numerator has nearly doubled the size of its US 'Total Commerce Panel', and adding a feature called 'In-market Promo Dampening', which it says minimizes the impact of promotional anomalies to give a more accurate reflection of 'natural' consumer behavior. More
Following a successful test, UK statistical authority the ONS has redesigned its Labour Force Survey (LFS), which will now be split into two parts: a short, online-first longitudinal 'Core' labour market-focused survey and a separate cross-sectional 'Plus' survey providing wider socioeconomic, household and local data. More
Paris-based digital audio tech platform Audion has launched a tool called Sense, providing pre-campaign analysis of audio creative. More
Omnicom's data-focused marketing network Hearts & Science has opened in Hong Kong, with the appointment of Doris Kuok as Managing Partner. More
In London, attention measurment specialist Lumen Research has appointed former Zeotap exec Matt Bennathan as Chief Commercial Officer (CCO). More
MR business developer Irena Hempel has rejoined a number of her former colleagues from respondi, taking the role of Global Head of Sales at fast-growing fieldwork and sampling operations company Catalyse Research. More
In Paris, data science and AI solutions firm Ekimetrics has announced the appointment of Eric Labaye as Chairman of its Supervisory Board. Labaye will work with company founder and President Jean-Baptiste Bouzige as it aims for 'hypergrowth' - tripling its workforce and revenues by 2028. More
Origin, the the cross-media measurement initiative set up by the UK's ISBA, has announced the appointment of three auditing bodies - Pure X Media, ABC and Milton Data - to evaluate core elements of its methodology. More
In Australia, Woolworths-owned retail media business Cartology has appointed former dunnhumby employee Hannah Siddiqui to lead its new Intelligence and Effectiveness function. More
In Vancouver, Canada, conversational research specialist Rival Technologies has launched the first elements of a 'Multi-Agent AI Framework', which it says will build into a modular, scalable system of AI Agents designed to enhance every stage of the research process. More
Danish neuroscience solutions firm Neurons Inc. has opened a first US office, located in Austin, Texas. More
Texas-based, CX specialist Humach has acquired Albany, NY company Markets EQ, whose AI-powered voice analytics software is used by Wall Street firms and academia. More
NIQ has agreed to acquire New York-based Gastrograph AI, a platform which models human sensory perception of flavor, aroma and texture to provide predictive insights for CPG clients. More
Manchester, UK-based product intelligence platform Vypr has raised around £5m, with which to accelerate its expansion into international markets and adjacent sectors, as well as development of its technology. More
In the US, computing giant IBM has announced the acquisition of consultancy Hakkoda, which brings specialized data platform and AI expertise to the data transformation services portfolio of its Consulting division. Financial details were not disclosed. More
Nairobi, Kenya-based insights company Actnable.AI has partnered with US-based Elliam, Inc. to give researchers in the States access to an AI toolbox the firms say could 'revolutionize research operations'. More
In Arlington, VA, real estate data, analytics and marketplace firm CoStar Group has announced the dismissal of a trade secrets lawsuit filed against it by Move, Inc., the operator of rival marketplace Realtor.com. More
Comscore has received MRC accreditation for a household-level TV measurement service. The award specifically covers the firm's household, age and gender 'households with' demographics, in its national and local TV Time-Based Grid reports. More
Analytics and AI strategy consultancy Cynozure has announced a partnership with BI platform Omni, promises to help client businesses 'unlock the full potential of their data investments'. More
In Chicago, social media-based product and message testing specialist Orchard has appointed Ini Inyang as Account Growth Director, as it looks for rapid expansion on the back of a recent round of investment. More
US full service and specialist MR training firm Burke, Inc. has announced the promotion of Tara Marotti to President and CEO, from late September when CEO Diane Surette steps down after 29 years with the company. Surette says she believes the firm is 'ready for the next chapter.' More
Netherlands-based full service agency DVJ Insights has added an office in Norway, supporting an existing Nordic region presence and adding further local expertise. More
In Blue Bell, PA, custom MR firm AMC Global has launched VerifiedViews, described as a solution for generating ratings and reviews from authentic product purchasers. More
Shopper purchasing decision specialist Behaviorally has appointed Katie O'Connor as Senior Vice President, Key Accounts, based in London. She worked previously at firms including Bounce Insights, Zappi and STRAT7 Incite. More
Behavioral research and strategy firm InsightsNow has recently appointed Nicole Milsap as Solutions Architect. More
In Summit, New Jersey, applied behavioral science specialist BEESY has announced three new hires: Allison Huynh as Research Manager, Alexei Acacio as Senior Behavioral Science Associate and Victoria Quan as Operations Associate. More
In Brentwood, TN, USA, healthcare communications consulting firm Jarrard is launching a new Market Research and Insights unit, and has hired former Edelman exec Jed Lam to lead it. More
AI-enabled social media monitoring and intelligence company Pyrra Technologies has a new owner, AlertMedia, which provides risk intelligence and critical event management solutions. More
In the US, data collaboration firm LiveRamp has expanded its partnership with veteran financial services company Western Union, to bring wide-ranging audiences from the latter's Media Network into LiveRamp's network. More
Knowledge management and collaboration software firm M-Files has appointed Matt Marriott as Chief Revenue Officer (CRO), leading global sales and go-to-market strategy. More
In London, insight and strategy company MTM has recently appointed Rose Tomlins as Managing Partner and a member of its Board, overseeing a newly-unified Quantitative Department. The firm has particular experience in the media, entertainment, tech and telco sectors. More
US-based ad tech company Chalice AI has expended into the EMEA market, and appointed former MiQ UK Managing Director Freddie Turner to lead the move. More
WPP is acquiring data collaboration platform InfoSum, which will join the former's GroupM media investment division and help to drive the creation of 'a new generation of AI-enhanced marketing solutions'. More
In Louisville, Colorado, customer feedback specialist Alchemer has appointed Ramesh Kandukuri as its new Chief Technology Officer, effective immediately. More
Sister insight agencies RED C Research and Relish have moved into new offices in Holborn, central London, to support continued expansion. Relish has also announced that its founder, Monique Drummond, is stepping back from the business to pursue 'new personal projects'. More
Cross-platform TV measurement company iSpot has teamed up with consumer data group Circana and broadcaster Paramount to develop 'always-on' sales and conversion measurement for CPG advertisers. iSpot is calling the new offering 'Outcomes at Scale'. More
Audio industries tech and services company Triton Digital has announced it will add listener information from a quarterly survey to its current monthly download-based U.S. Podcast Ranker, completing what it says will be a holistic view of podcast consumption. More
In California, CX platform 8x8 has announced the launch of JourneyIQ, which helps client businesses to track, predict and optimize each step of the customer journey across channels, departments and touchpoints. More
Consumer data giant Circana has launched Liquid Supply Chain, a new solution giving smaller and medium-sized CPG businesses an entry point into the firm's Liquid Data platform for real-time optimization of supply chain planning and execution. More
UK-based social and market research agency Blue Marble is merging its management structure with sister company Pye Tait Consulting, and will offer new expertise in skills and education. The firm has made five senior promotions including Blue Marble MD Tom Clarkson to joint MD of the two firms. More
Cologne, Germany-based start-up experial has raised EUR 2 million in pre-Seed funding, with which to develop its AI-powered digital twins. The funds have already allowed the firm to bring in Dr. Nils Rethmeier as CTO. More
London-based strategic insights consultancy STRAT7 Incite has appointed Jennifer Axen as Managing Director of its US business, charged with further accelerating the company's recent strong growth in the States. She starts on May 1st. More
In New Jersey, communities-based insight firm KL Communications has appointed former Fuel Cycle researcher Nicole Pineda as Director, Insights & Client Relations. More
In New York, Voice of the Consumer specialist Revuze has launched an intelligence suite called ActionHub, bringing together reviews, social media, survey data and customer interactions, and tapping AI to derive actionable recommendations from them. More
In San Francisco, a new company called Sourcetable has launched a spreadsheet package which it says 'uses AI to democratize data analysis for everyone' - on the back of a $4.3m seed funding round. More
Strategic insights consultancy Nature has announced the appointments of Jed Larwood in Brisbane, Flora Delecour and Lauren Boubouras in Sydney, and Jessica Holohan and rejoiner Sharon Spargo in Melbourne. It has also promoted Alex Conningham as Senior Associate Director and Head of AI. More
In New York, healthcare insights agency Integro has appointed former Pfizer and Hall & Partners researcher Ariella Evenzahav as Head of Innovation. More
Australian ad currency body OzTAM has announced the addition of demand-side platform (DSP) Nexxen as a partner for its 'VOZ Streaming' BVOD trading system. More
Marcoms group Havas has promoted Dan Hagen to Global Chief Data and Technology Officer at the group level, while Jamie Seltzer succeeds him in the same role for the Havas Media Network (HMN) division. More
Portland, Oregon-based AI-powered customer intelligence platform Sturdy has raised $6m in seed funding, with which to further develop its software, expand its integrations with customer data silos, and grow its go-to-market and engineering teams. More
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