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Cambridge, MA-based technology research and consulting firm Forrester has announced an 8.2% fall in revenue to $396.9 million, in the full year 2025. Adjusted net income was $22.2m, although the reported figure, including a large goodwill impairment charge, was a net loss of $119.4m. More
In the UK, synthetic audience modelling firm Electric Twin has secured $14m in funding, for international expansion and further development of its prediction technology, including new use cases. The raise includes a previously undisclosed $4m pre-seed round. More
In New York, AI visibility specialist Brandlight has announced $30m in Series A funding, with which to accelerate the development of its platform, and scale its business. More
In Chicago, consumer data giant Circana has appointed new Board members: Brian Cornell, Executive Chair of Target Corp.; Lauren Cooks Levitan, ROOT co-founder and Lead Independent Director at e.l.f. Beauty; and Rohit Prasad, former Head of Artificial General Intelligence at Amazon. More
TVision, which measures second-by-second television and CTV viewer engagement, has extended an agreement delivering its person-level calibration data for CTV to video audience measurement specialist VideoAmp. More
In the US, cross-industry group the Coalition for Innovative Media Measurement (CIMM) has added Disney's Dana McGraw, and Ben Hovaness of OMD to its Board of Directors. More
Veteran business data firm Thomson Reuters Corporation has acquired Noetica, Inc., a New York-based AI-native start-up whose software turns transaction-deal data into structured market intelligence for deal professionals. More
Predictive audience intelligence company Wiland has launched RetailSignals, the latest in its MarketSignals family of solutions, promising retailers help in tapping real-world consumer spending data to fuel acquisition, retention and growth. More
In London, strategic insight consultancy Firefish has announced the promotion of Lizzy Moroney to UK Managing Director, and the appointment of Jenny Kieras as Head of Growth. More
Australia-based cultural insights and strategy company The Lab has appointed Maria Georgopoulou as Senior Quant Strategist, and Ernest Mo as Quant Strategist. James Rochlin has been promoted to Executive Director, leading the now six-strong quant team. More
Tel Aviv-based Similarweb has launched an intelligence solution called AI Studio, which combines its proprietary digital intelligence with expert AI agents to deliver three distinct capabilities: Chat, a conversational Q&A interface; automated reporting tool Deep Research; and visualization tool AI Dashboards. More
In New York, tech solutions provider Guideline has announced the launch of an innovation engine, the 'AI Factory', designed to help clients make more rapid and effective use of its Ad Intelligence products and Media Plan Management technologies. More
Rep Data has acquired ReDem, an in-survey data quality solution, strengthening its end-to-end survey fraud prevention offering. More
US-based cross-platform ad measurement and attribution company iSpot has launched an agentic AI-powered solution called SAGE, backed by an investment in NVIDIA AI servers which allow it to extract metadata and storylines from every frame of 2.5m ads, and compile themes from some 100m survey verbatims. More
In the US, B2B data firm ZoomInfo has announced financial results for the fourth quarter and full-year ended December 31st. Reported annual revenue rose 3% to $1,249.5m, while adjusted operating income was up 4% to $445.9m. More
UK-headquartered insight group STRAT7 has promoted Helen Donald to serve as Managing Director of its Advisory practice, one of its seven divisions which is focused on helping clients convert insight into impact. More
Ad tech and measurement firm tvScientific has appointed Heather Carver as Chief Customer Officer. More
Stockholm-based knowledge sharing and decision-making platform Stravito has appointed Tina Cush as Vice President of Marketing. More
Nielsen picked Sunday's Super Bowl for the launch of an enhanced methodology promising more accurate measurement of co-viewing, especially for live events. The pilot service will run for a number of other major live sports and entertainment events in the first half of the year. More
Pureprofile has appointed James Ward as Client Development Director in its UK team. He joins from panels company Norstat where he was Client Account Director. More
In the UK, fast-growing agency Basis Global has hired former B2B International leader Conor Wilcock as Managing Director, B2B. More
In London, research agency FlexMR has launched a CX Practice, led by Charlotte Duff and bringing together consulting and technology to analyse customer data from multiple touchpoints. The news comes just three weeks after it added a consulting division called the 'Closeness Practice'. More
In San Francisco, a company called Sentra has raised a $5 million seed round for development of software promising to 'transform companies into cognitive organisms.' With its roots in research from MIT, Sentra continuously builds a timeline of a firm's decisions and commitments, and learns its priorities. More
In Raleigh, NC, USA, L&E Research has announced the appointment of longtime Procter & Gamble employee Andrea Swinicki as Research Design Engineer. More
London-based sports data tech firm Genius Sports is to acquire Legend, a global digital sports and gaming media network which helps clients to monetize their assets. The deal values Legend at up to $1.2 billion, the last quarter of which is dependent on near future results. More
In New York, audio industries tech and services company Triton Digital has announced the launch of the Podcast Metrics Industry Feature Set, a suite of analytics solutions giving publishers access to benchmarks, market share and audience data across the top 20 podcast markets worldwide. More
Michael Walrath, CEO and Board Chairman of US-based digital presence and knowledge management platform Yext, has withdrawn his proposal to acquire all the remaining shares in the company. Instead, the company has approved a 'Dutch auction' self-tender of $150m of common stock. More
Eyetracking tech firm Tobii has reported an organic decline of 10% in net sales to SEK 193m ($US 21.4m), and EBIT of SEK -196m ($US -21.7m), in the fourth quarter. Excepting non-cash write-offs of goodwill, fair value adjustments and project write-offs, EBIT was SEK -1 million ($US -111k). More
In the US, Fox Corporation-owned streaming service Tubi has announced a new, multiyear partnership with Nielsen, giving it access to Audience Measurement and Streaming Platform Ratings, National TV research and Ad Intel. The two already work together for Digital Ad Ratings and Nielsen ONE Ads. More
Asia Pacific CEO Jason Scott has departed ad tech firm MiQ, according to reports. Scott has led the region for three years, and was previously ANZ Chief Exec for three years. More
YouGov has launched an AI-powered qual tool called BrandIndex Voices, which collects and analyses consumer conversations on a quant scale to reveal why brand perceptions change. More
In San Francisco, an enterprise data management and analytics platform called Fundamental has opened its doors with funding of $255 million, and launched its first product, NEXUS. This uses a 'Large Tabular Model' to convert clients' enterprise data into predictive intelligence and forecasts. More
In New York, video ad outcomes measurement firm EDO has announced a conversational AI agent called ChatEDO, accelerating access to its extensive database of Convergent TV advertising activity and outcomes. More
Growgetter, a growth marketing firm focused on the MR and CX sectors, has relaunched with a wider range of services, positioning itself as a 'full-funnel, end-to-end growth partner.' More
Manchester, UK-based pharma insights firm Beyond Blue has hired Kristina DiPietrantonio as Head of its Strategy division, working to bridge the gap between insight and real world execution. More
Data collaboration platform LiveRamp has announced quarterly revenue up 9% to $212 million, and non-GAAP operating income up 36% to $62 million. More
Kantar has appointed former Googler Rika Sharma as Executive Managing Director for its Southeast Asia Cluster and Singapore business. More
In New York, omnichannel advertising software firm Mediaocean has added to the responsibilities of Zvika Netter, CEO and co-founder of its digital measurement firm Innovid: he will now also serve in the new group role of Chief Innovation Officer. More
STRAT7 has launched an AI hub called Nucleus, developed in partnership with clients over the last two years and composed of a suite of agents, embedded into every stage of its processes and promising 'faster, more impactful insights.' More
Chicago-based customer experience and marketing automation platform ActiveCampaign has announced the acquisition of Feedback Intelligence, provider of an AI tool which analyses unstructured conversations. More
Online Sample specialist Full Circle Research has appointed Julia White as Director, Sales. More
In Sydney, Australia, analysis and reporting platform Displayr has launched 'Chat + Agents', a new AI-powered feature which allows teams to interrogate data sets and trigger automated research workflows without leaving their analysis environment. More
In the US, healthcare intelligence company Konovo has announced the acquisition of Rare Patient Voice (RPV), which recruits patients with rare, chronic and complex conditions for participation in market and UX research, as well as clinical trials. More
IT consulting and research giant Gartner has reported results for the fourth quarter and full year 2025. Annual revenue rose 3% on an FX neutral basis, to $6.5bn, while adjusted EBITDA was up 2% to $1.6bn. The firm's Insights and Events divisions grew, while Consulting revenue declined some 13%. More
Experience Management company Qualtrics has found a new CEO: Jason Maynard joins this week from Oracle, where he was EVP of Revenue Operations. More
Global consumer data company Circana has launched 'Attribute Marketplace', a platform allowing clients to browse external datasets, select the attributes they need, and use them to enhance their current data and analyses. More
Ipsos has appointed Natalie Otte as its Country Manager in South Africa, starting this week. Otte has served as Chief Client & Commercial Officer for Kantar's Insights Division in the country since 2019. More
Austin, Texas-based online survey and research services firm QuestionPro is to merge with its long-time sister company Trymata, provider of a UX research and usability testing platform. More
In the US, biopharma-focused behavioral-science research and tech firm BEESY has received a minority investment from Denali Growth Partners (DGP), allowing it to continue investing in product innovation, and accelerate its growth across new geographies and therapeutic areas. More
Singapore MR and data agency Milieu Insight has announced changes in its senior leadership, with Gaurang Kotak appointed as COO. Founders Gerald Ang and Juda Kanaprach, formerly COO and Chief Commercial Officer / CMO respectively, will move into advisory roles, albeit closely involved with the company. More
US nonprofit MRII and its partner the University of Georgia have launched Knowledge Navigator, a new tech-enabled tool promising 'clear, reliable answers to research and insights questions in seconds.' MRII says the tool 'draws from proven, industry-recognized expertise, not generic AI responses.' More
In New York, Radius Insights has announced a merger with ONE Strategy Studio, an AI-first insight and innovation agency focused on 'speed to impact.' More
US professional membership organisation the Insights Association has found its new Chief Executive, former Kantar researcher Anita Watkins. She replaces Melanie Courtright, who left three months ago to become Chief Strategy Officer at Sago. More
US-based Sago Health has rebranded as TriVoca Health, reflecting 'a continued commitment to helping healthcare companies hear from patients, caregivers, and healthcare professionals' - three voices. Sago sold the division six months ago. More
US insights firm CMB has appointed Kate Sowder as Vice President of Advanced Analytics & Data Strategy, with a remit to lead and develop the firm's capabilities in the area. More
More than a dozen UK-based research agencies involved in face-to-face research are working together to restore numbers of qualified interviewers available for studies across the country. More
Birmingham, UK-based social research agency M.E.L Research has strengthened its evaluation capability and face-to-face fieldwork delivery with the appointments of Dr Bianca Bailey Wilson as Head of Evaluation and Amanda Brightman as Field Team Manager. More
Levellr, which helps studios and brands understand gamer behavior by analysing conversations on gaming community Discord, has raised $2.5 million in seed funding. The money will be used to accelerate product development and expand the business. More
In Sydney, Australia, end-to-end survey research platform Conjointly has announced the launch of Brand Tracker, which automates brand performance reporting to provide statistically weighted brand funnel data on factors like awareness, consideration, purchase intent and preference. More
Swiss-based in-store audience intelligence firm Advertima is teaming up with OOH campaign platform Adtrac and digital signage specialist PADS4, to promise advertisers on in-store retail media the same kind of performance media capabilities available for online ads. More
In Colorado, predictive audience intelligence and marketing analytics firm Wiland has promoted Andre Murphy to Vice President of Sports and Entertainment. More
Austin, Texas-based survey software company QuestionPro has promoted Eric Santos to Principal, Agency Partnerships. More
New York company Limy, whose platform helps brands optimize their performance in the 'Agentic Web' by measuring and steering visibility, influence and conversions, has emerged from stealth with a $10m funding round. More
Accenture Song, the giant consultancy's 'tech-powered creative group', has announced the restructuring of its UK marketing units, and will retire the UNLIMITED brand, which it acquired just under two years ago. Insight agency Walnut will keep its brand for now, and there are no changes to its leadership. More
US-based foodservice tech provider PAR Technology Corporation has agreed to acquire identity resolution and shopper intelligence platform Bridg, which is part of purchase intelligence platform Cardlytics, for $27.5 million. More
In Amsterdam, AI-moderated qual research interview platform Tellet has appointed Yvette Huitema as Vice President, Business Development. More
TV outcomes measurement firm EDO has launched EDO Always-On, a new cross-platform tool promising to feed automated, scaled performance data directly into media partners' proprietary data platforms. More
Paris-based panels and research tech firm Bilendi has announced a major upgrade to its AI-native research platform, Discuss, which is powered by its BARI technology. Discuss now 'runs, analyses and reports on multi-country research projects in one seamless workflow.' More
In Toronto, conversational survey solutions specialist Nexxt Intelligence | inca has launched two new advanced study design features, under the name Loop Questions. More
Dutch company DVJ Insights has appointed Lucy Burnham as Client Consultant, based in London. More
Tech consulting giant Gartner has appointed Daniela Rus and Edward Bousa to its Board, with immediate effect. The Board now consists of thirteen directors, all but one of whom are independent. More
Google has this month issued both Kantar Media and Barb with 'cease-and-desist' letters, according to reports, suggesting they have exceeded the terms of last year's agreement to measure the audience for creator-driven content on YouTube. More
The United States has quietly ushered in a new Chief Statistician, Stuart Levenbach, replacing Mark Calabria in the position at the Office of Management and Budget (OMB) after just six months. More
In the UK, the Office for National Statistics (ONS) has given the final green light for the introduction of supermarket scanner data into headline consumer inflation statistics. More
In London, consultancy firm Independent Marketing Sciences (IMS) has launched an econometric tool called BrandEquity ROI, assessing the impact of brand marketing on long term business performance. More
US-based B2B intent data and GTM solutions provider Intentsify has acquired Salutary Data, which provides 'highly curated' contacts and company intelligence. More
In Canada, a research platform called Bello has been launched, providing a dedicated environment engineered specifically for live qual, promising simplicity of use and 'Beautiful Conversations.' More
The ARF's DASH TV Universe Study, recently accredited by the MRC, is expanding its delivery schedule and acting 'to broaden its usefulness'. New initiatives include offering its data to partners including the owners of identity graphs, for ad targeting; and a comprehensive segmentation of US TV usage. More
Ipsos has acquired Seventh Decimal, specialist in Out-Of-Home (OOH) audience measurement tech, headquartered in the UAE. More
Pureprofile has reported more double-digit revenue growth, in results for the first half of its Financial Year 2026. Revenue rose 14% to $AUD 33.3m. EBITDA grew 14% to $AUD 3.8m. More
Google has filed to settle class action claims that its voice assistant collected information from users without permission, for ad targeting and other purposes. The firm is offering a payment of $68m. More
Largo, which provides advanced AI-driven solutions for the film, television and advertising industries, has acquired US consumer research and market insights firm E-Poll Market Research. The Sylvester Stallone-backed company already owns MR tech and consultancy firm QuMind. More
In Toronto, Canada, competitive intelligence and Generative Engine Optimization (GEO) platform Yolando has launched with $US 8.5m in funding. More
Bellevue, WA-based enterprise data and customer insights firm UserTesting has partnered with collaborative design platform Figma, to allow designers to launch and analyze UX tests directly inside their workflow using an AI plugin. More
In New York, Atrium which provides workforce and talent management tools, has launched AIR, an innovation lab and product incubator, including an intelligence platform called ZephyrIQ, which uses a conversational AI interface for on-demand contingent workforce insights. More
In the UK, video ad currency body Barb has gone live with its Ads Hub, a new analytics system designed for full-cycle ad campaign planning and reporting, and integrated with the Data Hub the organisation launched in December. A number of upgrades to Barb's CFlight are being added at the same time. More
Research tech platform PureSpectrum has appointed Arnaud Frade as Enterprise Go-To-Market Lead for Asia-Pacific, based in Singapore. More
Insight-led strategy and cultural intelligence agency The Mix Global has appointed former Diageo Planner and Innovation Director Westin Grabow, as Strategy Director in its New York office. More
Canada-based analytics and MR solutions provider Torfac has appointed Roy Inong Jr. as Director of Client Development, US, based in Oregon. More
In the US, consumer research solutions firm Fair Response Partners is integrating technology from Research Defender, to combat fraud and offer clients enhanced data quality in its Fair Opinions Panel. More
London-based insight consultancy Firefish has launched a set of AI Governance Principles, overseen by an AI 'Council', and based around five foundational principles intended to promote 'safe, responsible and client-centred AI innovation.' More
Cork, Ireland-based insights platform Indeemo has augmented its real-time video tools with automated translation, promising to help cross-functional, global teams overcome language barriers and analyze multi-market projects in real time. More
Stagwell subsidiary HarrisX has strengthened its senior leadership team with the appointments of former Ipsos and Magid researcher David Bilicic as EVP, Client Solutions & Innovation; and longstanding IHS Director Rebecca Lindland as Managing Director, Automotive & Mobility. More
In the US, customer voice analysis and feedback specialist Deeto has announced an upgrade to its platform, which now continuously captures customer conversations, feedback and sentiment, and connects them into a single operating layer for use in real time. More
B2B data firm Bombora has partnered with Proximic by Comscore to add its proprietary B2B data into the latter's Predictive Audiences, providing advertisers with access to 300 new contextual audiences. More
New York-based MR platform provider Hootology has appointed Katrina Noelle as Strategic Growth Director, Anirban Ghosh as a Data Scientist and Sangdi Chen as a Client Strategist. More
In the US, consulting and marketing firm Marketbridge has appointed Mike Swartz as Chief Growth Officer and Ellie Ahmadi as SVP of Global Corporate Marketing. More
Ipsos has given details of a new strategic plan, designed to return it to 'a sustained pace of growth' and make it 'the AI augmented global market research leader'. Enhanced training of teams will be accompanied by investment in tech, AI and data totalling more than EUR 1 billion, over the next five years. More
London-based growth consultancy G=mc2 has sold a majority stake to investment company Mobeus, for £15.8m. The deal will help to fund 'continued expansion and international growth', and sees a new Chair and CFO appointed. More
Stagwell-owned public opinion, analytics and consulting firm The Harris Poll has launched Harris QuestRQ (QRQ), an always-on reputation tracking system, combining live firm reputation metrics with its database of trended proprietary corporate ranking data, gathered over three decades. More
In the US customer and employee experience specialist Medallia has partnered with AI-native CX company Ada, aiming to 'further close the gap between understanding customer needs and acting on them.' More
In New York, research, data and tech company Generation Lab has officially launched its Verb platform, which uses an opt-in app to collect non-sensitive behavioral data from young consumers. More
South Hackensack, NJ-based researcher Ethnic Technologies has upgraded its core E-Tech solution, which provides market intelligence about rapidly changing demographics in North America. More
Dynata has sold its Ameritest Creative Testing System to shopper insights specialist Vista Grande. More
In the US, game infrastructure platform Gamebeast has acquired RTrack, an MR solution for developers, researchers and enterprises focused on the Roblox gaming world. More
In Mumbai, India, Hansa Research has launched an independent, subscription-based impact measurement service for ads across digital video platforms, based on face-to-face interviews with a large sample across ten cities. More
In the US, the Media Rating Council (MRC) has granted initial accreditation to the ARF's DASH TV Universe Study, which provides comprehensive estimates of consumer television footprints across connections, services and devices. More
Advertising data and planning tech company Guideline has grown its senior leadership team with the appointments of Steve Silvers as Chief Product Officer, Michael Laxineta as SVP, North American Data, and Vivian Herron as SVP of Sales, North America Brands and Agencies. More
Point of purchase insights specialist Behaviorally has added predictive eye-tracking capabilities to its myBehaviorally platform, strengthening its PackPower Score design effectiveness measure. More
Marketing strategy, consumer behavior and analytics consultancy GBK Collective has appointed former NRG leader and Ipsos exec Ben Rogers as President, Client Services. More
In Salt Lake City, Data Quality Co-op (DQC) has launched a new metric called the Data Trust Score, which combines observed behavior from across the data ecosystem to provide a single metric indicating the trustworthiness of each individual's data. More
Kantar has new leadership in South Africa, with Ivan Moroke stepping down as CEO, and Brian Reid and Nuala Harris-Morele set to lead the company, and Stacy Saggers appointed as Chief Commercial Officer. In West, East & Central Africa (WECA), Daniel Oseman adds MD and Sussanah Patton CCO, to their existing titles. More
Software firms AB Tasty and Wingify are to merge, under the aegis of private equity firm Everstone Capital, to create a digital experience optimisation platform, offering AI-led experimentation, real-time adaptive personalisation, behavioural insights and analytics. More
Insight and data agency YouGov has added AI agent functionality to its flagship audience intelligence platform Profiles, promising instant access to 'deep, accurate data' from its proprietary panel, via natural language queries. More
Media measurement solutions firm AudienceProject is launching a direct integration providing advertisers and agencies with access to independent audience measurement of Disney+ campaigns. More
In San Francisco, real-time analytics, data warehousing and observability firm ClickHouse has closed a Series D financing round, raising $400 million. The firm also announced the acquisition of Langfuse, an open-source LLM observability platform. More
Canadian-owned polling, marketing research and analytics firm Leger has appointed an Artificial Intelligence Scientific Committee, guiding the company's 'rigorous, thoughtful and responsible' adoption of AI technology. More
In London, data and analytics consultancy Cynozure Group has appointed insurance and financial services veteran David Germain to its Advisory Board. More
Barb has appointed RSMB to deliver the third phase of its API, developed in response to clients' demand for more choice in how viewing data is imported into their internal systems. More
Potentia Insight has launched a new specialist division, Potentia Health, including a panel called Second Opinion, which has been developed in collaboration with, and is co-owned by, the charity Concerts for Carers. More
Former Kantar Futures Practice leader Meredith Smith has joined social media focused marketing agency SAMY as Global Head of Future Strategies, a role created for her. More
UK-based research tech company FlexMR has added a new consulting arm, the 'Closeness Practice', and appointed Danielle Wilkinson to lead it. More
Advantage Group International (AGI) has appointed Matt Nitzberg as Chief Client Officer, leading all global client service, sales, marketing and commercial activities. He will also continue to serve as the firm's Head of North America. More
Australia-headquartered data and insights company Pureprofile has boosted its UK business with the appointment of former Kantar man James de Vick as Account Director. More
In Chicago, SPINS, a provider of CPG data, insights and commerce solutions has announced the acquisition of eCommerce enablement and analytics specialist MikMak. More
Qualtrics has partnered with B2B panel data specialist ROI Rocket, combining the panels with Qualtrics' synthetic Edge Audiences solution to promise traditional research rigor, at speed. More
In Colorado, marketing intelligence firm Wiland has further enhanced its MarketSignals platform with the addition of Custom Personas, a custom segmentation solution based on real-world spending behavior. More
Customer engagement and social media marketing platform Emplifi has announced an integration with social media platform Reddit, bringing data from 'the Internet's largest focus group' into Emplifi's intelligent execution engine, Fuel. More
In the US, payments industry predictive intelligence company RouteSense has launched with a c.$2 million pre-seed round of funding. More
South Korean company Coxwave, whose analytics platform Align tracks user experience of AI, has secured $5 million in a Pre-Series A round of funding, with which to expand into AI governance and scale its consulting business AX. More
Ipsos founder Didier Truchot today informed the Board of Directors of his intention to step down as Chairman, for reasons of ill health, after more than fifty years leading the company. He will be replaced in the Chair by Ms. Laurence Stoclet, but will retain his roles as Director and major shareholder. More
Consolidation in the niche sector of consultancy for MR firms: Rodeo13 has acquired the marketing agency division of Nashville, TN-based Harpeth Marketing. The remainder of Harpeth will continue as an independent business focused on insight sales training workshops and sales management consulting. More
In San Francisco, AI-first customer feedback platform Listen Labs has raised $69 million in Series B funding, just nine months after launching. More
B2B research firm IRB has launched a specialized panel of Healthcare Professionals (HCP) for the Indian market More
Verve has appointed Tim Steere in the new role of Executive Director of Agency Partnerships, leading its drive to build collaborations with complementary data, technology and insight businesses. More
In New York, predictive advertising company Cadent has appointed Kim Tingler, previously of Rokt, as Chief People Officer, and former MiQ marketer Daniella Krieger as SVP of Marketing. More
HarrisQuest, which is part of Stagwell's Marketing Cloud offering, has announced a partnership integrating the AI-powered survey builder in its QuestDIY platform with the analysis and reporting capabilities of Displayr. More
In the US, tech research and advisory firm ISG has acquired the AI Maturity Index, a platform allowing firms to assess and improve the AI readiness of their workforce. ISG has also appointed Steve Hall as Chief AI Officer, leading a new ISG AI Acceleration Unit; and plans the launch of an AI-powered insights platform. More
Radius Insights has launched a technology practice, Radius Tech, tapping the expertise it acquired with Illuminas North America in 2024, and offering specialist consultancy for product, brand, GTM and CX teams. Illuminas NA co-founder Carrie Angiolet will head up the new unit. More
New Jersey-based research and education publishing company Wiley has appointed Armughan Rafat as Chief AI and Data Services Officer, with a focus on developing and commercializing AI-ready content and data products for developers and corporate R&D teams. More
Total UK marketing budgets stalled in the last quarter of 2025, after two consecutive quarters of upward revisions, according to the IPA's Bellwether report. Responses suggested that market research budgets fell for the fourth consecutive quarter, and will do so again in the coming year. More
In London, customer engagement and commerce media specialist Reward has announced a partnership with consumer data giant Experian, integrating the latter's Mosaic segmentation into Reward's Intelligence and Activation solutions. More
Human8 has announced leadership appointments across the UK and APAC, designed to leave the firm with 'a structure that helps brands act fast and think boldly.' Jane Bloomfield becomes MD for the UK, and Katie McClintock for APAC, while former ABN Impact CEO Maz Amirahmadi is retiring from the group. More
In the UK, professional body the MRS (Market Research Society) has appointed market and opinion researcher and political strategist Baroness Deborah Mattinson as its next President. More
Conversational AI research firm Hello Ara has launched an AI-based interface called The Whale, designed to bring research data and creative ideas together and allow teams to develop high quality visuals and materials backed by insights. More
Nielsen has appointed former TikTok and Omnicom / OMD exec Matty Lin as its APAC regional sales leader. More
B2B engagement solution firm Advantage Group International (AGI) is to launch Advantage LiveLens, described as 'a continuous client insight environment' for the CPG / FMCG sector, promoting continuous partnership and 'always-on intelligence.' More
Cross-platform, contextual media intelligence firm Precise TV has rebranded as Precisify, reflecting expansion beyond its original focus on YouTube, to offer a wider range of solutions across video, mobile gaming and influencer marketing. The London-based firm has also launched an agentic AI initiative, Precisify AI. More
British-based R&D product insight specialist Blue Yonder Research is to merge with Stateside partner and opposite number Curion. More
UK video audience measurement body Barb has announced the winners of its recent contract tenders for 2027-29. NatCen and RSMB will deliver its Establishment Survey and Ipsos its panel top-up recruitment. More
British MR agency Relish Research and the UK business of RED C have announced a full merger under the latter's brand. The firms became part of the same group in 2023. More
Marketing effectiveness measurement specialist MESH Experience has promoted Dana DiGregorio to lead the company alongside Fiona Blades as Co-CEO. More
In Irvine, California, MFour Data Research has appointed Brian Morin as Chief Revenue Officer, allowing current CRO Alex Colao to move into the role of Chief Innovation Officer. More
In San Francisco, retail data firm Standard AI has acquired Pathr.ai, which analyzes movement and behavior in stores to provide 'spatial intelligence'. More
In Toronto, Canada, real-time data collection, trend-tracking and prediction tech firm RIWI has appointed Jonathan Cheriff as Vice President of Sales, leading business development for the firm's Sample Direct offering. More
Walmart Connect Mexico is rolling out what it says is the world's largest In-Store Audience Intelligence system, using thousands of AI sensors across hundreds of 'Supercenter' stores. The company is working with real-time retail media audience detection, segmentation and activation specialist Advertima. More
Automated consumer insights platform Zappi has announced a partnership with Berlin-based Market Logic Software, aiming to further accelerate the process of developing and testing new product concepts. More
Washington, D.C.-based educational insights and solutions company EAB has acquired a British company, Hybrid, specialising in digital marketing for higher education. The combination promises colleges and universities the ability to connect with 'more students, on more channels and in more markets.' More
In New York, AI data platform Protege has announced a $30 million Series A funding round, to be used in accelerating product development, expanding its data network into new domains and formats, deepening partnerships, and scaling its team and infrastructure. More
Veridata Insights has promoted Mollie Hatten to Vice President of Accounting and Human Resources, after four years at the company. More
In Seattle, AI-powered customer data specialist Amperity has unveiled a Customer Data Agent, built on unified and real-time customer profiles, and promising users the ability to create segments and journeys with 'greater speed and confidence.' More
In the US, enterprise customer insights platform UserTesting has acquired User Interviews, provider of a participant recruitment platform for user research, market research, and AI training. More
RepData has announced two leadership appointments to sharpen its focus on Product and Technology - while stressing the separation of the two areas. Former Kantar CIO Joe Baldini joins as CTO, and Vignesh Krishnan, the founder of Research Defender, will lead a newly formalized Product division. More
In the US, research and consulting company Naxion has promoted Michael Polster to the role of President and COO. Polster is an academic neuropsychologist by training, has worked at the company for 25 years, and currently co-leads its Litigation & Regulatory practice. More
Consumer data giant Experian has announced that its Chairman Mike Rogers will step down in July. He leaves the firm's Board after nine years, seven of them in the Chair. More
Long-time MSI researcher Katy Palmer has joined Canadian polling and insights firm Leger as SVP, Health. More
Comscore's Proximic has made its content-level audio contextual and ID-free audience targeting and cross-platform campaign audio measurement available in independent global ad platform The Trade Desk. More
In the US, PureSpectrum has announced a strategic partnership with private equity firm TA Associates, which will support the research tech company in innovation, scaling up, and further development of its customer offer. More
Albertsons Media Collective, the retail media arm of the US grocery chain, is to introduce in-store incrementality measurement, comparing sales after promotions with those in control stores, and promising 'true causal insights' into how in-store media drives incremental sales. More
Consumer data giant Circana is to launch its POS market measurement service for consumer technology and home appliances in the UK. The 2026 roll-out will represent the first expansion of the service outside North America. More
Toluna Singapore has appointed former Ipsos and Nielsen researcher Gurtej Singh Nagpal as its new Managing Director and Country Head. More
British-based retail technology company VST has today announced a new partnership with convenience retail chain Co-op, giving the latter's branded suppliers direct access to its planogram data through VST's Planogram Publisher platform. More
London-based Disrupt Insight has appointed Kar Hoo Lee as AI Development Director, leading innovation in reporting, automation and market intelligence. More
Congressional committees this week agreed a 'minibus' package combining three appropriations bills, one of which funds the U.S. Census Bureau. The $1.5bn allotted is an increase on last year, and the legislation excludes a proposal condemned by researchers, which would have limited them to two survey follow-ups. More
US-based verified sample company QuantifyAI has appointed Jake Pryszlak as VP Commercial, to lead its expansion in the UK and across Europe. More
Norstat has acquired Brazilian-based Offerwise, which offers proprietary research panels across the Americas. The acquisition accelerates Norstat's expansion from a pan-European platform to a global data collection provider. More
Media measurement and optimization platform Integral Ad Science (IAS) has appointed longstanding LinkedIn exec Melissa Furze as Head of Data Science. More
Comscore has added new program-level capabilities to its Content Measurement offer (CCM), promising media companies, advertisers and agencies more visibility into how audiences engage with content down to the series and episode level, on a daily basis, for both linear TV and streaming. More
In Watertown, MA, USA, healthcare intelligence company Konovo has appointed two healthcare technology industry veterans, Swathi Kulkarni and Tom Halliday to its executive leadership team, with the respective titles of MD India and Chief Commercial Officer (CCO). More
In the US, marketing measurement software specialist Slingwave has launched an AI-native marketing attribution and scenario testing platform for eCommerce and direct-to-consumer brands. More
Manchester, UK-based agency Mustard has promoted Claire Borthwick and Hannah Crayk to Research Director, and Richard Lomax to Associate Director. More
In Chicago, ad management, execution and optimization companies Mediaocean and Basis Technologies have announced an integration partnership, promising clients automation of 'the entire media campaign process from start to finish'. More
Audience measurement company VideoAmp says CEO Peter Liguori is stepping down from the role today, after just six months, to be replaced by Tony Fagan, most recently company President and earlier its CTO. More
Professional association the Market Research Society of India (MRSI) has released its annual industry sizing report, suggesting that revenue for the sector rose some 10.9% last year, to around $US 3.5bn. Growth is expected to remain around 10% for 2026, despite global economic headwinds and geopolitical uncertainties. More
In New York, cross-platform video analytics and optimization platform datafuelX has appointed former WarnerMedia and TelevisaUnivision exec Dan Aversano as its new Chief Executive Officer. He succeeds Jay Amato, who has led the firm since it was founded in 2022. More
Comscore has completed a share exchange with its three largest stockholders, recapitalizing the company, and has announced the resignation of four Board members - Nana Banerjee, Itzhak Fisher, Leslie Gillin and Marty Patterson. Investor representative Bob Davenport joins the Board. More
Shopper insights firm Behaviorally has announced three senior appointments to its Customer Success team: Nehna Rauf in Chicago as VP of Customer Success; Craig Waldie with the same title in London; and Jack Lane as Director of Customer Success, also in London. More
Panels and research tech company Cursory Technologies has appointed Karl Lacey as VP Client Services. More
In London, Making Science has announced the launch of an AI-based concept evaluation, optimization and launch platform called AWAKE Venture Studio. More
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