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Tel Aviv-based market intelligence company Similarweb has initiated a formal search for a new CEO, as part of a planned leadership transition; and announced Q1 revenue up 10% to $73.9 million, while turning a non-GAAP operating loss into a $2.4 million profit. More
Comscore has reported revenue of $85.3 million for the first quarter of 2026, flat compared to a year earlier. Growth in cross-platform solutions and Local TV was offset by declines in traditional measurement products. Adjusted EBITDA was down around a third to $5.0 million. More
YouGov's data analytics and visualization platform Crunch has added new AI Agent features, allowing users to explore any data collected from the firm's global panel of 30+ million members through natural language conversation. Custom research and syndicated products are both included. More
US-based strategic consulting and MR firm KS&R has unveiled a new 'rigorous and transparent' framework called the ECHO Index, promising to help organizations assess the 'quality, reliability and trustworthiness' of synthetic data. More
Healthcare payer intelligence specialist Anomaly has secured $17 million in new funding, doubling its total raised to date. More
Intentsify has appointed Joe Procaccini as Chief Information Security Officer and Robyn Tas as General Counsel and Data Privacy Officer, strengthening its leadership in security, compliance and legal strategy as it expands its data solutions and footprint, adding 'increasingly complex' enterprise deals. More
Nine major US broadcasters and publishers have announced a new initiative in partnership with technology company OpenAP, promising advertisers a standardized way to connect first party outcome data to campaign exposure data across linear and streaming TV. More
Norstat has launched an Expert Network, giving clients access to verified, senior business decision-makers including CFOs, IT decision-makers, category leads and security experts. The solution is live now in 22 countries, and is headed up by MD Carsten Broich. More
Consumer intelligence specialist MRI-Simmons is offering help for local media planners with the launch of a new study promising insights into evolving media habits and other consumer behavior, across 205 local US markets. The new offering combines data from two existing products. More
UK-based agency Listen + Learn has rebranded as 'Unwritten'. The new name reflects 'a broader focus on digital culture, and a more connected way of helping clients get to deeper, sharper thinking.' More
US company Orbweaver, a provider of data integration, quoting and sales automation solutions for the electronics industry, is acquiring Budde Marketing Systems, specialist in POS data management and channel performance analytics. More
In the Canadian capital Ottawa, ecommerce analytics and monitoring platform Noibu has announced an extension of its services for Shopify Plus merchants, as well as the addition of two new AI capabilities - Explorations and Noibu MCP - providing a conversational interface for store data. More
Creditors are set to take control of global customer experience firm Medallia, after its owner Thoma Bravo chose not to continue investing to service its debt, and a group of lenders led by Blackstone drew a line under further debt relief. More
Former Hansa Research Head of International Umesh Kumar has launched UKS Insights, a specialist MR agency headquartered in India and specializing in complex, underpenetrated and hard-to-reach markets. More
Viewing figures for Rakuten TV will now be independently measured by Barb, after the company became the latest streaming service to sign up with the UK audience measurement body. More
Custom MR firm AMC Global has appointed former Molson Coors research leader Abby Miller as Director, Qualitative Insights. More
Marcoms group dentsu is to merge its Merkle consulting and digital marketing division into its broader Australia and New Zealand operations. Merkle will sell its Salesforce practice in the region to a US-based holding company, Enduring Ventures, which will operate it as a new, standalone business. More
US company BIScience is now offering data on ChatGPT ads via its AdClarity campaign intelligence platform. More
Innovation research specialist Dig Insights has appointed Emma Roberts as Vice President, based in a new office in Sydney, and supporting clients / driving commercial growth across Australia and New Zealand. More
MD Tom Johnson has been promoted to CEO at UK-based trend tracker and insight agency Trajectory, after more than sixteen years at the company. More
Marcoms group Stagwell has upgraded its predictive brand technology platform BERA, part of its Marketing Cloud and Harris Poll offerings, with the launch of a rapid brand impact report service called Brand-to-Business AI Agent. More
Ad and commerce tech company InMobi has acquired MobileAction, an optimization and analytics platform for app developers looking to improve visibility and performance across the App Store and Google Play Store. Financial terms were not disclosed. More
In New York, Insights firm Okay Human, now part of newly-formed agency DigitalMYnd, has announced new tools allowing clients to survey people in the moment, based on behavioral triggers, so as to 'understand decision-making while it's still unfolding.' More
In Rochester, NY, digital marketing platform Semify has launched an upgraded AI Optimization service (AIO), designed to help marketing agencies deliver comprehensive digital visibility to their clients. The service includes measurement software powered by recently-acquired Dragon Metrics. More
Technology research and advisory firm Information Services Group (ISG) has reported first quarter revenue up 3% to $61.2 million, and adjusted EBITDA of $8.3 million, up 12%. However, revenue was flat on a constant currency basis, and the firm has made acquisitions. More
US-based research platform aytm has relaunched its online learning platform Lighthouse Academy, complete with a new AI-powered conversational learning agent called the Learning Pal. More
Dallas, Texas-based ad agency Lerma has announced a Sports Sponsorship Ranker, which will evaluate sponsorship value across professional sports. The proprietary tool is launching with MLB (baseball) rankings, with more sports scheduled to follow soon. More
In London, predictive modelling specialist Kohort has raised $7 million in Series A funding, with which to build user acquisition (UA) agents for mobile game studios. More
The Harris Poll has promoted Rebecca Ewing to VP of Growth and Strategy, after eighteen months with the company. More
US company MRI Simmons has extended its relationship with consumer data giant Experian, making audience segments derived from the former's nationally representative consumer research available through the latter's data marketplace. More
Esomar has appointed Aurélie Reynier as Head of Data, Innovation and AI, with a remit to guide the association's global AI initiatives and advance its own AI-driven capabilities - both with a focus on practical outcomes and responsible development. More
Technology and services analyst HFS Research has unveiled a new decisioning platform called the Data Intelligence Suite. The launch marks an evolution for the firm, away from the 'traditional analyst model' and towards 'proprietary data, structured intelligence, and the ability to interact with it in real time.' More
Giulia Tagliaferri has joined the Public Affairs of Ipsos in the UK, as Head of Behavioural Science. She joins from innovation charity Nesta, where she spent more than seven years in the Behavioural Insights Team, latterly as Head of Quant and then Head of Evaluation. More
Sir Martin Sorrell's S4Capital has reported first quarter revenue of £164.8 million, down 3.7% in like-for-like terms (LFL), but notes that this was 'in line with expectations' and says operating margins are improving. More
In the US, research and education publishing company Wiley has appointed former Microsoft exec Jessica Kowalski as EVP and General Manager, Research, starting next week. She succeeds Jay Flynn, who is leaving the company. More
NIQ has announced and expanded partnership between its Brandbank unit and product discovery and sourcing platform RangeMe. The new deal enhances the platform's verified product data, helping retail buyers 'identify innovation' with greater speed and clarity. More
Customer experience and feedback technology company Alchemer has upgraded its Alchemer Digital offering, to promise faster and more precise gathering of in-app feedback. More
Cambridge, MA-based technology research and consulting company Forrester has reported first quarter revenue down 4.9% to $85.5 million. An adjusted net loss of $692k replaced income of $2.0 million a year earlier. More
Global retail and consumer intelligence provider Circana has launched the Market Share Drivers solution, which brings together a number of distinct data assets with advanced statistical modeling to help US CPG retailers precisely identify the factors driving changes in their market share. More
Global professional community Women In Research is rebranding and dropping the word 'Research' as the sector broadens out 'far beyond' MR to encompass data scientists, CX and UX practitioners and others. More
In New York, experience strategy firm AnswerLab has hired Kevin Kearney as Chief Experience Officer, and promoted Ashley Craig to Managing Director, Research & Product Innovation. Both will report to CEO Megan Malli. More
Ackwest has appointed Jeff Reesing as SVP Customer Experience at its TestSet subsidiary, with a remit to lead the division's customer strategy, driving innovation, flexibility and quality across a range of industry solutions. More
Voxpopme has launched Compass, an AI research agent for enterprise insights, marketing and product teams. The agent provides a conversational interface and combines analysis of existing data with the ability to automatically launch new research to fill gaps. More
Behavioral strategy specialist Vista Grande has announced it is expanding into Latin America, and is hiring a team from 'across the region' to ensure 'deep local understanding' within its diverse countries and communities. More
Gartner has reported a decrease in revenue in the first quarter, to $1.51bn - on an adjusted, FX-neutral basis the drop is just 1.4%, but still unprecedented in recent years for the IT consulting giant. More
Norstat has appointed Johannes Eckner as Managing Director of its Austrian business, starting this week. More
German MR platform Appinio has announced the appointment of a new CEO, Arne Wolter, succeeding Max Honig. Wolter is a twenty-year veteran of the Bertelsmann Group, and joins from Statista, where he was Chief Revenue Officer. More
Ask.com, the search site that began life as AskJeeves, has been officially shuttered by its owner, InterActiveCorp (IAC). The company paid $1.8bn for it in 2005, around which time it ranked 4th in UK search with above 5% share. More
Nielsen has announced the results of its co-viewing pilot, conducted in February, and says it shows an average uplift of around 4.19% in total viewers for the top televised live events including the Super Bowl LX, Olympics Opening Ceremony and State of the Union Address. More
Northern European mystery shopping and customer service specialist Dive has named Julia Schramm as Country Manager for its Dive Custitude division, in Sweden. More
Inlightened, a tech-enabled platform giving access to a vetted network of healthcare professionals, has appointed Rob Ramirez as Head of Strategy. The firm is based in Boston, US. More
In California, PR performance management specialist Reputation has rolled out three capabilities, significantly expanding its AI product suite: Reputation IQ and AI Reputation Manager, announced last year, and a new feature, AI Location Presence Insights. More
Ipsos has promoted Lisa Gudding to Chief Growth Officer, U.S. A Board member of the Insights Association, she is promoted from President, Strategic Growth. More
Marketing software firm Zeta Global has reported revenue of $396 million for the first quarter, up 50% year-on-year; operating loss reduced around 39% to $13.25 million; and adjusted EBITDA up 42% to $66.1 million. More
New York-based revenue intelligence platform Actively has raised $45 million in Series B funding, with which to develop and launch new products, find new enterprise clients and establish a new office in San Francisco. More
US company Mind Well Solutions has launched Prova, described as 'the world's first AI-powered synthetic focus group platform.' More
Video-based automated research platform Conveo has launched a MaxDiff solution, which it says is the first to combine preference ranking with AI-moderated qualitative probing in a single study. This will allow users to delve into the reasons for the preferences consumers express. More
Clients of survey software firm Peekator now have a conversational interface to interrogate their data. The firm's new AI Analysis capability promises instant, structured answers. More
Ipsos has expanded its early-stage ad evaluation portfolio with the launch of AI-Augmented Moderation, under its Creative|Labs brand. Available globally, the offer brings together human expertise and AI to deliver same day quant and scaled qual insights. More
San Francisco-headquartered marketing and personalization platform Hightouch has secured $150 million in Series D financing, valuing it at $2.75 billion. More
Global consumer intelligence group NIQ has launched Precision Solutions, a solution aiming to help brands and retailers make more precise and localized decisions. Initially the service is available in the US, and the company says it will 'evaluate' this before rolling out elsewhere. More
Marketing group Stagwell has reported first quarter revenue of $704m, up 8% versus Q1 2025, equivalent to 1.6% organic growth. Adjusted EBITDA was up 9% to $90m. More
In the US, Guideline has expanded its pricing intelligence product SQADCosts Local, delivering CPM benchmarks for locally geo-targeted digital buys across the country's top 60 plus video and audio publishers. More
In the US, full service MR and data collection agency Ironwood Insights Group has integrated advanced fraud detection technology from Verisoul into its proprietary RealRespondent fraud prevention platform. More
New Jersey-based research tech and services firm Sago has enhanced participant verification within its panel onboarding process, using a combination of government-issued ID verification and biometric selfie matching to confirm participant identity in real time. More
Walmart Data Ventures, the retail giant's insights and analytics division, is launching Scintilla Media Data Feed, a new API allowing advertisers to securely share Walmart first-party operational and retail data through scalable API access with their agency and tech partners. More
Media, entertainment and gaming insights specialist Screen Engine/ASI is merging two of its research agencies, Coherency and Tapestry, under the latter's brand. The resulting firm will number just over 50 research professionals across the US and UK. More
Ad group Stagwell has announced a UK-focused partnership between its media intelligence brand UNICEPTA and the Talkwalker platform, owned by social media management specialist Hootsuite. More
Customer insights platform HumanListening has launched a qualitative AI tool called EVE Qual Pro, design to combine speed and scale with methodological rigour. More
London-based independent social and market research agency IFF Research has announced 22 promotions, including Alex Pearson, Catherine O'Driscoll, Clare Palmer and Helen Greevy to Research Director level. More
NYC-based Innovid has announced an upgrade, with enhanced purchase measurement, including online and off-line conversion impact; more granular, source-level attribution insights across campaigns and platforms; and new vertical benchmarks to help contextualize performance and optimize outcomes. More
US-based tech markets researcher Forrester has launched an AI agent for Microsoft 365 Copilot, which it says gives its existing license holders secure access to its research and guidance directly within their daily workflows, at no additional cost. More
Former Nielsen Australia MD Monique Perry is the new CEO of consumer advocacy group Choice, six months after she and her husband were dismissed from the ratings giant. More
In Rochester, NY, healthcare insights firm KJT has announced the appointment of Jason Solack as Senior Vice President of Operations, leading the group's operations strategy and execution. More
Bengaluru, India-based firm Dview Technologies, a provider of advanced AI-powered analytics solutions, has received a strategic investment from market intelligence and advisory firm Grand View Research (GVR). The firms will also enter a long-term technology partnership. More
Frankfurt, Germany-based risk intelligence specialist QuoIntelligence GmbH has closed a EUR 7.3 million Series A financing round. Funds will be used for European market expansion, product development and team growth. More
Integral Ad Science (IAS) has launched Total TV, a suite of solutions designed to bring 'linear-like' transparency to streaming TV, with data analysed by genre, rating, language, show and program, for streamers including Disney, NBCUniversal, Paramount and Prime Video. More
In the US, insights firm Okay Human has been acquired by newly-formed agency DigitalMYnd, promising solutions which integrate behavioral signals with honest conversational feedback. More
London agency Truth Consulting has appointed Phoebe Fareham as Creative Director and Head of its Truth Studio unit, strengthening its creative and editorial offer; and has promoted Carlota Rosa-Delgado to AI Lead. More
Nielsen has launched a solution called Predictive Sales Lift, promising its Nielsen ONE Ads customers an 'always-on, measurement-based, predictive way to evaluate sales effectiveness.' More
Canadian-owned market research, analytics and polling firm Leger has unveiled a new approach to qualitative powered by AI-moderated interviews (AIMI). More
AI-based marketing analytics solutions firm Analytic Edge has appointed former in4mation insights MD Stuart Schwartz as SVP - Head of Commercial Growth & Strategy, Americas. More
Nielsen has appointed former Netflix Exec Julie DeTraglia as Head of Content and Strategic Insights, leading strategy for its editorial marketing content including social media, insights articles, client communications, events, sales enablement tools and podcasts. More
Kantar has appointed Mary Pat Simpson as Vice President, Growth and Strategy, Automotive, and is relaunching its office in Detroit, the center of the US automotive industry. More
San Francisco-based Business Intelligence software company Omni has raised $120 million in Series C funding, valuing it at around $1.5 billion. Funds will be used to expand operations and further develop its products. More
Consumer intelligence company NIQ has partnered with identity-driven marketing solutions firm Stirista to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands. More
In Colorado, predictive audience intelligence provider Wiland has enhanced its suite of solutions with the addition of Neural Net modelling, via two new solutions called WAIfarer and WAIfinder. More
Andy Ford, former Head of Data Intelligence and Measurement at supermarket Coles 360, is departing marketing data firm Analytic Partners less than three months after joining, for a new role at design software company Canva. More
Data science firm Youtility has raised further seed funding, bring its total to date to $4.2 million, and will use it to expand operations and further develop its software analysing real-time behavioural signals from customer interactions. More
Ipsos has unveiled a new 'vision' for qualitative research, combining AI and human inputs and delivered via three modules within its qual division Ipsos UU: Dynamic Digital Twin Communities; AI-Powered Moderation; and the EDGE Framework, which investigates extreme and unusual behaviour. More
Insights, brand strategy and product innovation advisor Material has announced the hiring of Raman Kalra as President, Asia Pacific, leading its operations in the region. More
US lawmakers are to debate the SECURE Data Act, welcomed by the Insights Association as an attempt to establish 'a single national framework to replace the current patchwork of state privacy laws, strengthen consumer protections, and preserve the role of the profession in informed decision-making. More
Ad currency body TAM Ireland has chosen Fifty5Blue - the former Kantar Media - to provide cross-platform audience measurement services for Irish television and video. More
London-based Humankind Research, which specialises in research for positive social impact, has launched a new participant recruitment service called HumanFIND, focused on 'bringing underrepresented voices into qualitative research.' More
Warsaw-based start-up Zynt has raised $500,000 in pre-seed funding to fuel development of its b2b sales intelligence platform, and help it expand into the US. More
Australia-based Pureprofile has once again reported strong growth, with revenue up 17% to $AUD 14.8m in the third quarter of its financial year 2026, and EBITDA rising 67% to $AUD 1.0m. More
Australia-based MR software firm Displayr has extended the natural language accessibility within its platform, allowing users to create tables and charts - and run various analytical processes - via chat-style requests within documents, without the need to navigate menus or settings. More
A new SurveyMonkey release aims to help organizations run continuous, connected feedback initiatives rather than one-off, disconnected surveys. Users can choose from more than a dozen pre-built programs, covering CX, EX, MR and other activities, or build custom programs of their own. More
Swiss-based data management solutions firm Redslim has expanded into Latin America, establishing a dedicated presence there with the appointments of Alejandro Merlo as Regional Director and Javier Gonzalez as Regional Manager. More
New York-based Qualitate has raised a $7 million Seed round of funding, with which to accelerate development of its platform automating expert research for investment and strategy teams. More
In London, enterprise customer insights firm UserTesting has rolled out its plugin for collaborative design tool Figma, allowing designers and builders to get user feedback without ever leaving the platform. More
MR industry data quality specialist Rep Data has appointed Cint veteran Oscar Carlsson to its Board of Directors, strengthening its focus on Europe. More
Comscore has announced renewals and extensions of contracts with more than fifteen broadcast clients, focused on local measurement. More
Consumer data and tech giant Experian has appointed BT and Kantar Chairman Adam Crozier to its Board as an independent Non-Executive Director and Chair Designate, from 12th May. He will succeed Mike Rogers, who has chaired the company for the past seven years. More
AI-powered market research platform Ideally has announced $10 million in Series A funding, together with the US launch of a new early-stage creative insights product, Ideally Canvas. Funds will be used to support US expansion and further develop solutions. More
Ad intelligence firm DISQO has appointed Terri Walter as Chief Marketing Officer, responsible for leading its marketing organization and driving its brand, communications and go-to-market strategy. She reports to CEO and co-founder Armen Adjemian. More
Consumer intelligence firm NIQ has announced a strategic collaboration between its Brandbank division and product data and ecommerce optimization company Prodx, promising US retail clients help in activating their product data to optimize digital shopping experience. More
US-based behavioral research and innovation strategy firm InsightsNow has launched Claira, an AI agent which it says embeds behavioral intelligence across the product innovation lifecycle. More
Kantar has appointed former Toluna and MetrixLab Singapore MD Biswaroop C as Chief Growth Officer for Southeast Asia. More
In the UK, recently launched consumer intelligence company Automotive Insights has appointed Andy Barratt as Chairman of its Advisory Board. More
In New York, the ARF has announced that its longtime President and CEO Scott McDonald will retire early next year. A successor has not yet been appointed. More
Numerator has announced Real-Time Attribution, an AI-powered upgrade to its Canada coverage promising clients 'significantly reduced' time between trip capture and the delivery of brand- and category-level insights. A series of calibration and benchmarking enhancements are planned for later this year. More
TextQL, an AI-based data infrastructure and analytics business headquartered in New York City, has raised $17 million, with which to expand its operations and accelerate development. The firm's agents analyse data where it is, rather than requiring clients to migrate it. More
Former Millward Brown India leader and Kantar Insights Japan MD Shishir Varma has been appointed CEO of AI-powered consumer insights platform PulseAI Research, formerly known as Smytten PulseAI. More
US firm Sightly, whose flagship Brand Mentality platform helps brands understand culture and audience behavior in real time, has appointed Dave Otis as SVP of Sales. More
In New York, Integral Ad Science (IAS) has expanded its Total Media Quality (TMQ) coverage for TikTok into four new ad formats. More
Attention measurement tech company Lumen Research and research tech and marketplace pioneer Cint have announced a partnership. The firms aim to help advertisers and agencies see 'exactly how attention influences marketing outcomes' - and take action accordingly. More
Boise, Idaho-based B2B customer insights software firm GetWhys has raised $5.2 million, with which to drive expansion, further develop its platform and enhance its proprietary dataset. The firm has doubled its headcount to sixteen people in the last twelve months. More
A new marketing intelligence company called DigitalMYnd has launched in New York. The company brings together former colleagues from agency Phoenix Marketing International, and is led by Chairman, CEO and founder Al DeCotiis. More
Media intelligence provider Samba TV has appointed former Comscore SVP Kelly Barrett as Senior Vice President of Product Management, with a remit to build the firm's product management and design leadership through multiple hires, as well as recruiting for data science and engineering. More
Audio, imaging and computing tech company Xperi, the parent of TiVo, Inc., has enhanced its in-vehicle radio intelligence portal to give broadcasters more comprehensive and timely audience analysis. More
In San Francisco, marketing and personalization platform Hightouch has launched Ad Studio, a suite promising to help marketers create 'high-quality, on-brand ads at scale.' It also provides performance and competitor insights. More
Ipsos has reported first quarter revenue of EUR 554.9 million, down 2.4% from a year earlier and representing organic decline of 1.4%. Despite this, it has confirmed its targets for growth in 2026 as a whole, with a number of positives including a strong order book and recoveries in key sectors. More
Tech advisory firm Information Services Group is launching the ISG AI Index, a benchmark measuring how AI is impacting the global technology and business services sector. The new offer complements its core ISG Index intelligence service, in operation for 23 years. More
In the US, healthcare intelligence company Konovo has partnered with life sciences strategy consulting firm Litmys, promising to help clients make 'earlier, smarter and more commercially informed' decisions on R&D investment and clinical development. More
Cincinnati-based research and MR training provider Burke has announced a partnership with analytics platform BrandRank.AI, bringing together the former's understanding of consumer behavior and the latter's tracking of how brands are represented in AI-generated answers. More
YouGov has launched a quarterly Business Sentiment Tracker, based on responses from more than 2,000 British business decision makers concerning their confidence, their major concerns, and their adoption of technology, along with broader business dynamics. More
Intentsify, a provider of B2B intent data and signal-based go-to-market solutions, has announced partnerships with LiveRamp and Environics Analytics, aiding its expansion into the Canadian and other markets; adding to recent product launches and strong revenue growth. More
In the US, CTV and programmatic ad tech company Viant Technology has agreed to acquire attention measurement specialist TVision Insights, in a deal valued at around $40 million. More
Local TV advertising platform Locality has integrated Nielsen's Media Data Engine (MDE) into its broadcast advertising infrastructure, enhancing demographic audience delivery and 'modernizing local television measurement in the US.' More
The Research Agency (TRA) has appointed Ben Farnsworth as Sales Director, located in Sydney, and Tessa Tripp as Head of Product Marketing, based in Auckland. Both are newly created roles, intended to accelerate the growth of the firm's TRA Tracking solution. More
Packaging and point of purchase intelligence specialist Behaviorally has relaunched its TransactionPath Shopper Suite, a portfolio of solutions designed 'to reflect the realities of how decisions are made in today's retail environment.' More
UK marketing budgets were revised upwards in the first quarter of the year, according to the IPA Bellwether Report - but once again 'market research' bucked the trend with respondents reporting a decrease. DRNO is increasingly skeptical about the significance of the MR figure. More
Brand lift measurement specialist On Device has appointed Josh Rucker as VP of US Sales, as it looks to invest and expand in the region following a 500% increase in Stateside studies in Q1. More
In London, research, analytics and advisory firm Phronesis Partners has appointed Anish Nath as Director, Technology Research, AI & Automation. More
Investor Relations (IR) software firm Q4 Inc. has acquired Virtua Research, which provides collaborative consensus analytics and financial modeling solutions. Terms of the deal were not disclosed. More
In London, UX research firm UserTesting has appointed Ryan Roland as Chief Financial Officer - its second top-level addition in two weeks. More
Networking giant Cisco is to acquire AI observability specialist Galileo Technologies, Inc., for an undisclosed sum. More
British-based site performance testing and tracking firm Webtrends Optimize has appointed Samantha Bessant as Customer Success Director, and part of its senior management team. More
In the US, not-for-profit cinema trade alliance ICA has partnered with analytics and insights platform Screendollars, to provide proprietary data and trends intelligence to ICA members. More
London-based, AI-moderated consumer research firm Bolt Insight has appointed Unilever veteran Robert Kitching as General Manager Europe. More
UK-based data, analytics and AI consultancy Cynozure has appointed Helen Cullis as Data Management Advisor. More
Financial sector alternative data provider YipitData has appointed Henry Schuck, founder and CEO of business data firm ZoomInfo, to its Board of Directors. More
In New Orleans, full service MR and data quality solutions provider Rep Data has announced the acquisition of end-to-end consumer research platform SightX. Rep Data says the buy creates a faster end-to-end research workflow with stronger quality controls embedded in the core. More
Dynata has announced the appointment of Richard Henderson as Chief Revenue Officer (CRO), overseeing its global sales, marketing, and sales operations. More
Canada-based Rival Group has launched Rival Audiences, a proprietary panel of more than 250,000 verified consumers in North America. More
In Austin, Texas, b2b research recruiter Emporia Research has announced a collaboration with healthcare market data and analytics firm Definitive Healthcare, enhancing its targeting capabilities in the sector. More
Nielsen has appointed Roberto Ruiz as its new Head of Measurement Science, leading strategy and roll-out of new products and offerings for the global ratings and data group's measurement science arm. More
Retail personalization platform Replenit has raised $2.5 million in a pre-seed funding round, to support product development, and hiring for operations and engineering teams in Poland and the Netherlands. The firm was founded by six Turkish entrepreneurs and is based in Warsaw. More
In West Palm Beach, Florida, ACKWEST Group has appointed William Mansfield as CTO. He previously held the same role at Suzy. More
Consumer intelligence group NIQ has launched Growth Pathways, a new insights and analytics offering combining qual and quant research with its detailed retail measurement data to promise 'a connected view of how consumers think, feel and act.' More
Online narrative and threat monitoring specialist PeakMetrics has closed a $6 million Series A round of funding, with which to further development its product and drive expansion. More
San Francisco-based AfterQuery has completed a $30 million Series A fundraising round, valuing it at $300 million. The firm taps a network of nearly 100,000 experts from a range of professions, encoding their knowledge into a dataset for use by its customers, which include all the major AI labs. More
US company Prelaunch.com has launched a tool called Frank AI Researcher, offering to automate customer research at scale by conducting 'hundreds of deep customer interviews overnight,' and delivering actionable insights in customers' own words. More
Behavioral AI company Yobi is teaming up with Microsoft to offer US companies predictive consumer intelligence. The deal combines Yobi's consented consumer database - 'the largest in the US' - with delivery via the Microsoft Azure cloud computing platform. More
In Sydney, Australia, visual communication platform Canva has announced the acquisitions of Simtheory, an AI collaboration and agent management platform, and Ortto, a customer data and marketing automation company. Both companies were founded by Chris and Mike Sharkey. More
Creative effectiveness platform System1 has upgraded its Test Your Ad measurement tool with new AI-enabled capabilities; and says the new version will also provide smarter diagnostics and more intuitive reporting. More
Disrupt Insight has appointed Philippe Epailly as Research Director. He joins after a dozen years at research provider MTM, most recently as Head of the Quantitative Team. More
In New York, AI-native conversation intelligence platform Natter has raised $23 million, with which to scale its offer globally. This includes expanding its engineering, data and product teams as well as further developing platform capabilities. More
Research services firm Survey Sherpa has appointed Colin Wong as Executive Vice President, based in Brisbane, Australia. More
US-based market research consultancy Smarty Pants has launched GENspiration, a series of free live focus group sessions promising attendees better understanding of consumers in a different generation each month, beginning with Baby Boomers on 14th April. More
Media intelligence and planning software firm Guideline has unveiled Market Monitor, a new weekly subscription syndicated research product providing global advertising market insights built entirely on verified, transaction-level spend data. More
Alex Baranpuria has been promoted to President of the Ivy Exec division of Calabasas, CA-based InnovateMR. Ivy Exec founder Elena Bajic is moving to a Strategic Advisor role after twenty years leading the firm. More
UK-based programmatic media company MiQ is acquiring LatAm-focused mobile app growth specialist Rocket Lab. More
Former Circana researcher Kurt Palmquist has joined Cincinnati-based MR and strategy firm ACUPOLL Precision Research as company President. More
UK-based Business Advantage, which provides research, consultancy and sales development services, has appointed former 2CV researcher Rachel Cope as its new CEO / Managing Director. More
LA-based insight agency Vital Findings has appointed former Microsoft exec Jenny Reece as Head of AI, charged with leading the firm's 'thoughtful, human-led' AI adoption in both its own workflows and its research offerings. More
Automated consumer insights firm quantilope has launched Ad Optimizer, an AI-driven research tool for refining advertising strategies and pre-market ROI optimization. More
Auckland, NZ-based research consultancy Palladium Insights has appointed Ian Bellerby as Head of Brand Tracking & Comms, its first senior hire in Australia; and Josh Thomas-Goodey as Director. More
Research platform Suzy is 'refounding' itself as a 'decision engine', aiming to close the gap between knowledge and action for marketing organizations, and fulfil the vision of CEO Matt Britton on establishing the company in 2018. More
Stagwell has launched Lou, an AI analyst within its brand tracking platform HarrisQuest. The new assistant is named after founder Louis Harris, and promises near-instant insights to support the platform's brand tracking and corporate reputation data, across 24 global markets. More
Former Amazon HR and AI leader Hélène Bouffard has joined Circana as Chief People Officer. More
Packaging intelligence and point of purchase specialist Behaviorally has opened a technology hub in Manila, to be known as myB Hive. The firm says the new office is purpose-built as a strategic hub for the development and operations of its recently launched myBehaviorally platform. More
Veteran advisory firm Andersen Consulting has continued strengthening its insight offer, announcing a collaboration agreement with CX research, data modeling and analysis firm Multiplica. More
San Francisco-based data collection software firm Miravoice has announced $6.3 million in seed funding, and will scale its platform and engineering staff in preparation for a broader rollout. More
New Orleans-headquartered MR industry data quality firm Rep Data has appointed Rob Matta as SVP of Sales, based in the New York City area. More
Media intelligence provider Samba TV has a new partnership with TiVo Ads, part of entertainment tech firm Xperi, integrating the former's analytics and audience targeting capabilities the latter's global CTV platform. Starting in the UK, the integration will then roll out across the world. More
Bellevue, WA-based enterprise data and customer insights firm UserTesting has hired Neal Gottsacker as Chief Technology Officer, leading its global R&D organization and driving its program of innovation. More
Former Kantar digital leader Meheer Thakare has joined Google, as part of its Data, Measurement & Analytics team. More
Omniscient, whose synthesized, real-time decision intelligence solution is targeted at boards and company execs, has closed a $4.1 million pre-seed funding round, with which to expand its operations and drive further development of its software platform. More
In Toronto, Canada, Dig Insights has appointed Mary Hunter as VP, Future Strategy and Innovation Growth. More
Rigour Research has appointed Robert Pierson SVP Americas, positioning the company for 'a dynamic and impactful entry into the US market.' More
ABM software firm BambooBox has raised $6.6 million in funding, with which to scale its b2b AI solutions and expand globally. More
Former BBC Studios Business Intelligence Director Sylvain Foucat has joined publisher Hearst UK as Head of Revenue Optimisation. More
Firefish has appointed former MetrixLab and kubi kalloo researcher Jake Finn as the new Director of its Data division. More
Acquisitive European-based panels firm Norstat has appointed Cornelius Nergård as Head of Consumer Panels, and Fredrik Lundin as Head of M&A. More
Andersen Consulting has acquired Spanish firm Lukkap, which advises on business transformation including customer and employee engagement, backed by behavioral insights and data analytics. More
Hebden Bridge, Yorkshire-based data collection firm Field Locker has hires former Streetbees researcher Annie Cheung as Panel Manager. More
Unified CXM company Sprinklr has announced a strategic partnership and integration with creator marketing and benchmarking specialist CreatorIQ. The deal brings together creator intelligence, social media management and paid activation in a 'more connected marketing ecosystem'. More
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