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Ipsos has partnered with cultural intelligence company EntityX, allowing advertisers to activate programmatic campaigns based on the research group's audience data, and without any requirement for third-party cookies, device identifiers, or tracking infrastructure. More
Databricks has announced the acquisition of billion-row spreadsheet company Row Zero, aiming to expand the capabilities of its Genie AI co-worker. More
Consumer decision modelling company Acutus AI has appointed former Nestlé and Unilever insights leader Chandan Mukherji as a Strategic Advisor. More
Research support and operations company Sync Research Group has appointed Roxanne Peck as a Qualitative Project Manager, and promoted Elizabeth Murphy to the same role. More
In San Francisco, AI customer engagement platform Iterable has announced a major upgrade designed to add data from 'every customer interaction' into the marketing stack, providing context for use both by human marketers and AI agents. More
Insight- and data-based B2B lead generation platform Leadfeeder has added product design and positioning leader Brad Noble to its Board in an observer capacity. More
Swedish company Generation Research and France-based Beauté Research are to integrate their offerings, promising clients a global view of the prestige beauty and cosmetic sector across 'all major global travel retail regions.' More
In the US, independent healthcare fieldwork and data collection firm AOPS has appointed Michelle Hendrickx as Chief Operating Officer. More
Redwood City, CA-based Snorkel AI, whose data platform and agentic, research-driven data factory help inform AI model development, has raised $350 million in Series C funding, at a $3.5bn valuation. The firm says it will recruit researchers and engineers, to meet booming demand for complex training data. More
London-based insights firm Yonder Consulting has promoted Ross McAuley to CEO. McAuley joined the company in the spring as MD of its newly-launched Saudi business Thamma Al-Masar. He replaces Michael Simmonds, who moves to the Chair, but will remain closely involved with the business. More
In Sao Paulo, customer engagement platform CleverTap has appointed Lohran Queiroz as Vice President for Latin America, where it sees potential for rapid growth. More
Eye tracking hardware and software pioneer Tobii has promoted Sales Controller Martin Johansson to Acting CFO, effective next week. Separately, the firm launched a locally installed version of its Webcam eye tracking for research. More
Suzy founder Matt Britton has stepped down from the CEO role, to be replaced by eleven-year company veteran Bryan Silverman. The firm has also received additional funding, led by H.I.G. Growth Partners. Britton becomes Non-Executive Chairman, with a continued role supporting Suzy's growth. More
Comscore has announced an integration with predictive analytics platform datafuelX, allowing ad buyers to transact using its currency, within the systems they already use, for linear buying on both advanced audiences and traditional age-and-gender demographics. More
Alcohol taste testing market research is now, definitely, legal, in California - thanks to a new law supported by the Insights Association. The legislation puts an end to what the IA calls 'years of unofficial guidance and vague legal status.' More
Atlanta, GA-based continuous insights platform Discuss has appointed Luke Williams in the new role of Chief Research Officer. He joins from a similar position at Press Ganey Forsta. More
Automated insights pioneer Zappi has partnered with Picsart, an AI-based media production and distribution platform, to offer Vera, a specialised AI agent allowing clients to ground creative decisions in real-world evidence. More
TiVo Ads has enhanced its U.S. TV Viewership Data offering, combining its set-top box (STB) data with automatic content recognition (ACR) data in a single, session-level feed. More
Omnichannel marketing platform Attentive has added new capabilities to its agentic AI marketing solutions, in the form of 'Lifecycle Intelligence.' The new tool promises to help marketers understand customer behavior, value and product interests throughout their journey. More
Bengaluru, India-based product co-creation platform Demoverse has raised $600K in pre-seed funding, with which to grow its design community, further develop its consumer interaction application, and expand its US presence. More
In the US, the measurement approaches of Comscore, iSpot and VideoAmp have been approved by the collaborative forum of media buyers and video suppliers known as the Joint Industry Committee (JIC) for a further two years, certifying their use as transactional ad currencies. More
In the US, creative impact prediction specialist Swayable has appointed Jenny Wall as Chief Growth Officer and Brian Lawrence as Chief Revenue Officer. The firm says it is moving from early adoption to a new, broader marketing phase. More
Technology research and advisory firm ISG has launched OneSource, an AI-enabled provider intelligence platform, giving access to the firm's advisors, market analysis, proprietary research and AI-enabled intelligence in one connected experience. More
Austin, Texas-based firm BrainTrust Partners has launched two products focused on and powered by AI. AI BluePrint Builder and BrainTrust IXP aim to help companies identify where the technology can deliver the greatest business impact, and to turn strategy into measurable results. More
Healthcare panels firm eHealth Inspire has appointed Maria Galicia Prado as VP of Business Development and Partnerships. More
In Australia, drinks and hospitality business Endeavour Group and data firm Quantium have launched Distilled Data, a shopper insights platform with a conversational interface, pulling together retail sales and aggregated shopper data across the former's major drinks brands for its trade partners. More
Media research veteran Bill Harvey has died after a short illness, aged 84. His work over 60 years helped to shape the measurement and understanding of TV and OOH audiences. More
UK music and home entertainment data firm The Official Charts Company has launched a new intelligence platform, Official Charts PRO, offering access to the sales data used to compile its charts. More
In Hove, UK, research tech veteran Andrew Jeavons has launched a new consultancy called Mass Cognition, focused on two areas, AI persona engineering and structured semiotics. More
London-based Tapestry has brought in former Material SVP Phil Heuring as Head of Qual, North America, adding to its senior leadership team and presence in the US. More
Tokyo-based firm UZRA Inc. has launched torima.in Global, which allows overseas companies to commission AI-moderated interviews with Japanese consumers, in Japanese, and delivers transcripts with translations, an English summary, and a further, more detailed report. More
A new service from creative intelligence specialist DAIVID promises to analyse several thousand ads at once, and connect creative signals with campaign outcomes, to show 'which elements drive stronger results and why.' More
Toronto-based conversational research specialist Nexxt Intelligence | inca has launched inca SmartInsight, which promises researchers voice-interrogating their data 'answers built with the same rigor a trained researcher would apply.' More
Consumer marketing and research platform Prodege has appointed former Criteo exec Todd Parsons as Chief Executive, starting on 1st October. More
dunnhumby Ventures, the VC division of the Tesco consumer data company, has invested in Azoma, a platform which measures and improves how AI shopping agents discover, interpret and recommend products for retailers and CPG brands. More
Stagwell agency Allison Worldwide has launched a Health division, driven by predictive analytics, and helping clients anticipate opportunities, build influence, protect their reputation and connect with their audiences. Jamie Dowd has been named Global President of the new division. More
US firm flowres has launched SlideBuilder, a PowerPoint add-in making 'curated insights accessible to researchers in the same environment where presentations are created.' More
Albertsons Media Collective, the retail media arm of US chain Albertsons Companies, Inc., has launched a new measurement solution helping advertisers understand the incremental impact of media investments across major digital media platforms, through a single, deduplicated view. More
US company Hello Haven has emerged from stealth with $15 million in pre-seed funding, with which to expand its business and launch its Haven digital twin product. Haven learns how an individual makes decisions, and completes tasks for them, from sorting inboxes and placing orders to making voice calls. More
Nielsen has upgraded its Streaming Content Ratings product (SCR) - it will now deliver data daily instead of weekly, matching availability for linear TV; and will cut reporting delay for its weekly Streaming Top 10 listing by two weeks. More
In Germany, telephone fieldwork specialist Advanced Market Research (AMR) has announced five appointments, part of a major restructuring led by its recently-returned Managing Director and company founder Ulrich Buchholz. More
Bucharest, Romania-based business intelligence firm Veridion has secured $20m in Series A funding, with which to expand its North American operations and further develop its product, a platform modelling the impact of global events on 'all' global businesses. More
In London, MM-Eye has announced the appointment of Claire Harding as Senior Research Director, boosting its expertise in automotive, future mobility, luxury, premium customer experience and strategic innovation. More
Oakland, California-based customer insights platform Marvin has launched an automated research tool called Live Intercept, which collects in-the-moment customer feedback via AI-moderated interviews directly inside digital products and on web sites. More
Media verification specialist DoubleVerify (DV) has launched a conversational AI tool called Ask Neura. Advertiser and agency clients can now interact with the company's data using natural language, directly from the DV Pinnacle dashboard. More
Ipsos has appointed Erik Heller as CEO of Ipsos Australia, replacing Simon Wake who moves to the new role of Asia Pacific Audience Measurement Service Line Leader, based in Sydney. More
Consumer intelligence company NIQ has rolled out a new solution, Digital Purchase GeoAudiences, across Europe's Big 5 markets - extending its geographic audience capabilities into what it calls 'digital-first categories', including travel, automotive, technology, telecoms and financial services. More
B2B publisher and data firm Informa TechTarget has launched Buyer Intelligence, an AI-enhanced intelligence solution helping B2B organizations use its person-level intent data to fuel go-to-market (GTM) systems and strategies. More
Former American Express insights leader Sarah Guggino has joined British-based MR firm STRAT7 in the new role of Global Client Strategy and Insight Partner, effective immediately. She will focus on growing the company's partnerships with key global clients, with a focus on financial services. More
AI marketing platform Profound has raised $180 million in a Series D round, valuing the company at $1.8 billion. The money will allow it to expand its applied AI labs in New York City and San Francisco, studying and improving how frontier models perform on marketing work. More
Marcoms group Stagwell has appointed longtime dentsu exec Liz Rutgersson as CEO of its Assembly division, with a 'global and North American remit'. Connie Chan takes on the role of CEO of Assembly APAC, while continuing as Chief Growth Officer of Stagwell APAC. More
Circana has unveiled a feature called Analysis Builder, augmenting its advanced visualization tool Unify+. The upgrade promises users 'a faster and more intuitive way to create, customise and share market analyses,' removing much of the manual work involved. More
Ad group Brave Bison has made another revised offer for ad effectiveness insights firm System1, its fourth to date, valuing the company - in which it is the largest shareholder - at around £47.5 million. More
YouGov has extended its 'Voices' AI-moderated qual interviewing tool to allow custom research clients similar features to those already enjoyed by its brand tracking clients. More
Edinburgh-based MR company Smart Data Foundry (SDF) has entered administration and ceased trading, with the loss of all 25 jobs. The firm was a not-for-profit subsidiary of the University of Edinburgh, promising 'safe and secure access to high-value private sector data'. More
Bilendi has opened an office in Munich, its third location in Germany after Cologne and Berlin. The firm says the move reflects growing demand for integrated MR and UX research across DACH, and provides a strengthened local presence for clients and partners in Southern Germany. More
Dive Custitude, the Swedish business of mystery shopping specialist group Dive, has acquired the Swedish mystery shopping business portfolio of Avisit. More
Global retail and consumer intelligence provider Circana has added Google's Meridian open source marketing mix modeling product to its Liquid Mix offering, promising clients a new way of linking marketing spend to outcomes and measuring effectiveness. More
India's Audit Bureau of Circulations (ABC), which measures print media sales in the country, is in talks with the country's Ministry of Information and Broadcasting (MIB) regarding the addition of digital media measurement, according to a report. More
In New York, purchase data-based commerce marketing platform PebblePost has announced the appointments of Adam Soroca as Chief Exec, and Melanie Samson as CMO. More
StackAdapt has appointed Shopify President Harley Finkelstein as a strategic advisor, helping to steer the company's continued expansion beyond programmatic advertising. More
Newly promoted Ipsos Global CEO Kelly Beaver has set out plans to accelerate the group's 'Horizons' strategic plan, developed in the past eighteen months. This follows results so far in 2026 which she says have 'fallen short of [the firm's] ambitions.' More
The Insights Association is among dozens of groups and publishers looking to draw attention to proposed major changes to the conduct of the 2030 decennial Census, excluding non-US citizens and removing race and ethnicity questions. Comments are invited and a briefing will be held this Friday. More
In the UK, MR firm Censuswide has launched what it says is the country's 'first nationally representative B2B research approach,' aiming to reassure organisations who need their findings to reflect the UK economy as a whole. More
In New South Wales, Australia, newly-launched research consultancy Instella has appointed qualitative researcher and brand strategist Samantha Yann as a Partner. More
Healthcare claims data company PurpleLab has teamed up with platform-independent AI media decisioning company Chalice AI, to offer healthcare clients custom predictive models built around their specific business and patient outcomes. More
Eye tracking hardware and attention computing firm Tobii has announced that Board member Carl Mellander has chosen to step down from his position, with immediate effect, citing a shortage of time resulting from other commitments. More
With India's Ministry of Information and Broadcasting (MIB) having suspended provision of ad ratings by BARC India, pending renewal of its licence, onetime provider TAM India has once again applied for a licence to measure the country's audiences. More
Omnicom-owned communications consultancy maslansky + partners has promoted Keith Yazmir to President and Catherine Farr to EVP; expanded the role of Jaime Hodges, now leading Research & Innovation; and brought in two new partners, Katherine Hettrich and Amanda Kealey. More
In Las Vegas, veteran US researcher John Bremer has announced the launch of Signals and Standards Research Consulting, an independent company which will audit insight firms for data quality and advise on 'the rigorous application of AI to data and insights.' More
Veteran sound tech company Dolby Laboratories has announced an upgrade to its OptiView live sports platform, including the addition of real-time, AI-powered intelligence on the drivers of fan engagement. More
UK bank NatWest Group has appointed former IKEA and Target exec Harsh Agarwal as Managing Director, Customer Experience & Engagement, with a seat on its Retail Banking leadership team. More
In London, management consulting firm Analysys Mason has appointed Ivan Segrt as a Partner in its Transformation Practice. He brings experience from companies including dunnhumby, Simon-Kucher and EY. More
In New York, Clay, a company using to help clients monitor intent signals, and identify and approach their ideal customers has secured $115 million in Series D financing. The round values the company at $7.1 billion. More
André Loranger has been appointed as the UK's new National Statistician, leading the country's statistical system and providing advice to the government on statistical matters. He has served as Chief Statistician of Canada for the past two years. More
iKO Media Group (iKOMG) has launched iKOANALYTICS, a new analytics offer promising broadcasters and distributors deeper insight into the performance and consumption of channels distributed via satellite. The service combines satellite monitoring and distribution data with audience analytics. More
Qualtrics has trailed the launch of a new system called XM Data & AI, arriving in 2027. The new platform combines behavioral intelligence for customers, patients and employees, from two decades of Qualtrics work, with forty years of healthcare experience data from recently acquired Press Ganey. More
In the media and entertainment sector, data platform provider Fabric Data is merging with digital supply chain specialist TMT Insights to create Fabric Insights, a new company bringing together 'authoritative data, purpose-built software, intelligent automation, and deep transformation expertise'. More
In San Francisco, financial services-focused custom insight firm Logica Research has hired Shruthi Venkatesh as a Director. More
US qual and quant recruitment and MR support services company Focus Crossroads has acquired key assets from Zintro, including its B2B expert network, Concierge Program, and specialized professional audience assets. More
RED C Research has appointed longtime Orange researcher Darren Hanson as Head of Client Strategy, based in its London office. More
International TV and video market intelligence provider Glance has appointed François Gioux as Sales Director. More
Paris, France-based customer intelligence and predictive analytics startup Actionable has raised EUR 8.6 million in funding. The money will help expand its product, data engineering and sales teams, scale its international reseller partner networks, and accelerate its US market entry. More
Global consumer and sensory specialist MMR Research has brought back former employee Chris Sinclair as Global Commercial Director and promoted Laura Smith to Global Head of Marketing. More
Knowledge sharing and decision-making platform Stravito has announced the launch of AI Persona Builder, a tool converting a company's own research data into personas, which can then be 'interviewed' to test campaigns, products and ideas. More
Research tech and solutions firm Sago has launched a data quality offering called SagoVerify, combining identity verification, layered intelligence and industry-wide collaboration to stop fraudulent and low-quality respondents 'before they enter the survey ecosystem.' More
British MR software company Digital Taxonomy has announced the biggest update in ten years for its verbatim coding suite, codeit. The ground-up rewrite, developed in partnership with users, includes a complete rebuild of the coding screen and expanded AI Assistance throughout. More
Kantar and its Ukrainian partner Starlight Media have made changes to the measurement of video viewing in the country. The MMI (Marketing & Media Index) survey previously measured viewing on TV sets, and now monitors consumption of TV content across platforms. More
In the UK, IDX, the strategic comms and marketing agency headed up worldwide by insights veteran Crispin Beale, has appointed Danny Russell as Chief Customer Officer, and Paul Knight as SVP Customer Success. IDX also opened a Data & Insights Centre of Excellence in Geneva, earlier this year. More
Copenhagen-based cross-media measurement company AudienceProject has appointed Donia Baddou as Vice President of Partnerships, leading both partnerships strategy and strategic relationships with global platforms. More
British-based STRAT7 Audiences has a new deal with Irish research consultancy Amárach Research, allowing it to expand its proprietary research panel capability in the Republic of Ireland. More
Omnichannel ad platform Innovid has announced an integration with the Meta ads MCP, to give Meta advertisers conversational access to data through its own NIVO agentic AI suite. More
Ipsos has appointed Trinh Tu as its CEO in the UK & Ireland, replacing Kelly Beaver who was recently promoted to Global CEO. More
The Broadcast Research Council of South Africa (BRC) has issued more details of the new ad currency system coming into force on January 1st next year, Total Video Measurement (TVM). More
In Utrecht, The Netherlands, MR firm DVJ Insights has announced the appointment of long-time MetrixLab and Toluna exec Jolique Weelink as Global Commercial Director, responsible for developing and implementing global commercial strategy and driving international growth. More
San Jose, CA-based AI monitoring and evaluation platform Guickly has launched with $4.2 million in seed funding. The firm aims to help companies measure their use of AI and assess its benefits / ROI, in order to control and optimize spending. More
Market intelligence company Euromonitor has launched the Euromonitor Passport agent, which allows natural language access to its data without leaving Microsoft 365 Copilot. More
In the US, balance sheet intelligence and decision-making platform Delfi has received a strategic investment of unspecified size from Members 1st Federal Credit Union, with which to expand its operations and further develop its software. More
Global consumer intelligence group NIQ has partnered with digital analytics company Similarweb, to build a new solution helping brands, retailers and technology platforms track and evaluate purchase journeys taking place entirely within an AI environment. More
HFS Research and Rep Data are the latest companies in the insights and analytics sector to announce MCP launches. Clients of analyst firm HFS can now access its research directly through the major LLMs, while users of Rep Data's Research Desk can use them to set up and launch fieldwork. More
Creative and marketing software giant Adobe has acquired an Indian start-up, Rilo, which focuses on marketing intelligence and the automation of marketing processes. Financial terms were not disclosed. More
Manchester, UK based Automotive Insight Group has appointed former AutoTrader Group Sales Director Darren Moon as Strategic Partnership Director; and Ian Penny, former Sales Director of Factor Sales, as Strategic Product Advisor. More
Ottawa, Canada-based company askpolly has raised $3 million in seed funding, with which to further develop its MR platform and speed its expansion across the US. More
In Pasadena, CA, consumer insights platform Azira has launched an AI-based location intelligence platform, allowing clients such as destination Marketing Organisations (DMOs), tourism boards and travel brands to explore, analyze and visualize complex location data through natural language. More
Kantar's longtime Africa Insight MD Susannah Patton is moving to lead the Alcohol & Tobacco Industry group in the UK. She is replaced as Chief Commercial Officer for West, East & Central Africa (WECA) by Maria da Serra, and as Head of Kantar Africa Insight by Astrid Ricketts. More
In California, the founders of research and advisory partnership The Media League (TML) have launched a new company, AI2 Insights, promising media and entertainment clients help in assessing what AI delivers for their business and 'where it is heading next.' More
Chris Oatey has been promoted to global CEO at research agency 2CV. An eight-year veteran of the business, he returns to London after leading the Singapore office. He replaces longtime company leader Tim Blandford, who resumed the role on an interim basis in April. More
A new package from London-based Shape Insight promises clients fast access to neurodiverse audiences. 'Untypical Minds' launches with access to audiences in the UK and US, and draws on Shape's experience of neurodiverse-specific-research methods. More
Comscore has added new features to its AI Intelligence solution, allowing users to measure the visibility of ad placements alongside chat responses, along with their impact on digital traffic, engagement and consumer behavior. More
A new platform developed by UK firm Askalytics allows users to ask questions about their business data in plain English, and makes multiple checks on its own answers before showing them. More
Yahoo DSP has launched its In-Flight Outcomes (IFO) service in Europe, promising users the ability to optimize programmatic campaigns in real time, by connecting media to real-world business outcomes including purchasing. More
In the US, consumer understanding software firm Conveo has secured a $50 million Series A funding round. Funds will help expand its US business and drive its evolution 'from a research tool into infrastructure the entire enterprise runs on.' More
Alchemer has launched Iris, an AI-native customer feedback and intelligence platform combining data from surveys, reviews, reputation management and other customer listening channels. More
Consumer behaviour tracker RealityMine has appointed Soumya Bijjal as Chief Product Officer, and Paula Iddon as Chief People Officer - both new roles. The firm says it grew revenue 75% last year, and has increased headcount by 50% since January. More
TV and video market intelligence provider Glance has announced a partnership with Mexico's ad currency body ACAM, promising the former's clients a complete picture of TV viewing behaviour in Mexico. More
PatientSight, a US-based research company focused on rare and complex diseases, has launched the Patient Experience Benchmark Report (PEBR), which it says converts its insights into a structured, quant framework companies can use to evaluate and improve their performance. More
Data collaboration Specialist LiveRamp has appointed Hannah Barnett as VP Brand Sales for the UK & MENA, based in London. More
Global MR membership body Esomar has established an AI 'Alliance', aiming to bring together the industry's experts and community voices to develop 'guidance, learning and shared perspectives on the responsible use of AI in research, insights and analytics.' More
SurveyMonkey has 'reimagined' its platform with the aim of easing client organizations' access to insights from real people. The new and major release makes use of AI to smooth and speed up processes while keeping human feedback as the source of its data. More
Cint is teaming up with Potloc, a survey platform for consulting and private equity firms, to develop and test an MCP capability, connecting clients' AI agents directly with Cint's research and measurement platform. More
Nielsen has made four changes to the methods behind its Local TV currency data, with immediate effect. They include shifting to a 1-minute qualifier for quarter-hour measures; an update to the HDAM household model; new wearable tech data; and more robust Spanish Language Universe Estimates. More
Stagwell is rebranding its 'People Platform' feature, part of its Marketing Cloud, as Numetrix, which it says 'reflects its expanded capabilities.' The platform brings together consumer research and location intelligence to surface real-world behavioral data. More
A new version of the ISO 20252 standard for market, opinion and social research has been announced by its authors, the ISO/TC 225 Market, Opinion and Social Research committee. More than 400 research agencies are third-party certified to the existing standard, worldwide. More
UK-based full service insight agency Acacia Avenue has appointed mixed methods researcher Helen Doran as an Associate Director, specializing in behavioural economics. More
AI-moderated consumer research firm Bolt Insight has appointed former ESOMAR President Dan Foreman as Executive Chair. The firm says it is entering a new stage of growth and global expansion following an investment last year. More
Behavioral research specialist iMotions has launched a browser-based research platform called iMotions Online, promising a flexible and efficient way for advertisers, creative teams and insights professionals to test, compare and refine content before launch. More
Pulsar Group, formerly known as Access Intelligence and the parent of data firms Pulsar, Vuelio and Isentia, is the subject of a winding-up petition and is in talks with the UK tax authorities over timing of payments. The board says trading is stable and it expects to reach a satisfactory conclusion. More
In California, MFour Data Research has announced the appointment of Nikhil Nair, formerly of Amazon, Uber and Adobe, in the new role of SVP of Data Science & Governance. More
UK-based Eyeballs to Datapoints, the company behind recently-launched Automotive Insights, has acquired the business and key assets of Factor Sales, which provides transaction data-based market intelligence for the automotive aftermarket. More
In Australia, the IAB and Ipsos are no longer including viewers aged 14-17 in measurement by the latter's iris system. The change was deemed necessary due to privacy concerns and the 'behavioural volatility' of the younger teen age group. More
Singapore-based enterprise intelligence company fileAI has new funds with which to expand its services into Japan, and deepen its investment in financial services capabilities. The firm has also launched fileScout, an AI-native unstructured data mapping solution. More
Qualitative healthcare fieldwork firm QualWorld has partnered with qual analysis specialist BAI Analytics, and added a new AI-assisted solution to its offer. More
Chicago-based marketing automation platform ActiveCampaign has launched Active Intelligence: Wavelength, which taps a business's account history, performance patterns and customer data to learn its individual context and feed it into data-based campaign decisions and customer experiences. More
Consumer intelligence company NIQ is collaborating with The OpenAI Deployment Company ('DeployCo') to extend its NIQ Optiq Suite, including NIQ Optiq Chat, Optiq Mobile, and Optiq Bridge. The firm says this will help it deliver its proprietary intelligence directly into clients' daily enterprise workflows. More
Quant b2b and consumer research services and data collection company Questionlab has appointed Nicholas Suggs as SVP of Revenue, charged with building and leading a new full service research practice. More
Automated testing platform Zappi is rolling out 'Synthetic Idea Pre-Screener', a new solution for early stage product innovation. The tool uses synthetic respondents to help teams prioritize high-potential ideas before committing time and budget to deeper research and development. More
Palo Alto, California-based conversion optimization specialist Fanplayr has launched Catalog Intelligence, a new solution promising to transform traditional product catalogs into AI-ready product intelligence. More
Panel management platform Sample Ninja has announced an integration with real-time fraud detection platform Verisoul. More
Sydney-based, independent out of home verification company Veridooh has partnered with ad tech platform Big Happy, to provide advertisers with accountability for their digital out of home (DOOH) campaigns. Big Happy will be the first partner to use the data for transactions. More
UK retail chain Marks & Spencer has appointed financial services veteran Nathan Davies as its first Head of Data and AI Delivery, leading the execution and scaling of major programmes across the group. The hire continues a recent series of senior appointments geared towards digital transformation. More
US trade body the Insights Association has today written to the Commerce Department asking it to reject a reported proposal to strip race and ethnicity questions from the 2030 Census. More
System1 has launched another addition to its 'Test' range of products, Test Your Ad Screen. This is an AI screening tool allowing users to quickly screen up to 100 finished long-form creative assets at a time, and predicting which are effective and worth investing in. More
London agency Research Clever has appointed former Kadence and MIS Group researcher Cécile King as Commercial Director. More
STATCO has appointed Brian Blomholt as its new Chief Financial Officer - he adds this to his existing role of Director at Wilke, a company within STATCO's MR division, RAIT. More
Californian marketing data firm Hightouch has appointed twenty-year Google veteran Jitendra Kumar as Head of Commercial, Advertising. More
San Mateo, CA and London-based business Twin1 AI has raised $20 million in seed funding for its platform, which creates an AI-powered digital twin for every professional, allowing their knowledge to be shared around an organisation on a permissioned basis. More
In Sydney, Australia, streaming services trade body the Video Futures Collective (VFC) has announced a deal with Copenhagen-based measurement specialist AudienceProject, to develop what it claims is the country's 'first' independent cross-media audience measurement solution. More
In Massachusetts, B2B intent data and signal-based go-to-market solutions firm Intentsify has announced an integration with data and AI infrastructure provider Clay, making the former's Buyer Intelligence - including account-level intent and persona-level signals - available on the latter's platform. More
London company Phebi has enhanced its voice tech and behavioural science offer with the addition of Phebi Real Time Response Capture: this allows interviewers doing CATI surveys on any platform to dispense with entering answers or typing up notes after completion, providing a full transcript in-place. More
In Raleigh, NC, L&E Research has appointed Stephenie Gordon as Business Development Executive. She joins from TriVoca Health where she was Vice President of Client Solutions. More
From today, 24th August, YouTube will count a video as viewed as soon as the video starts playing or a viewer starts watching a live broadcast - matching the way TikTok and Instagram already produce their counts. More
Due to holidays, and following a similar pattern to last summer, Daily Research News will not publish tomorrow (Friday) evening and will also miss one day next week, in addition to the UK public holiday on August 31st. More
In the US, the NFL has expressed concerns about Nielsen's forthcoming methodological changes, claiming they are 'overly rushed'. Nielsen says it has worked closely with clients, sports leagues and industry regulators to develop the new approaches and the majority support them. More
Shareholders of data collaboration software firm LiveRamp have overwhelmingly approved its acquisition by marcoms holding group Publicis, at a special meeting this week; but voted against related executive compensation packages. The latter vote was advisory only and the payments may still happen. More
Cross-channel marketing platform Attentive has announced the general availability of AI Grow, an AI-driven subscriber list growth product that analyzes site visitor behavior in real time, to target and optimize email and SMS sign-up invitations for visitor conversion. More
Houston, Texas-based healthcare customer data platform (CDP) Ours Privacy has raised $15 million in a Series A round of funding. Money will be used to expand operations and accelerate platform development. More
In San Francisco, Serif Health, which provides healthcare price transparency data and intelligence, has announced a 'significant minority investment' from SEVA Growth LP. Funds will be used to accelerate business development and the firm's pipeline of new product functionality and data APIs. More
Veteran US researcher and MR training provider Burke, Inc. has teamed up with London-headquartered Verve, promising to help clients turn their data and organizational expertise into AI-enabled decision systems, for faster and more confident answers to key business questions. More
Nielsen has shared details of enhancements it is making to its ad currency methodology, in advance of the fall broadcast TV season. The changes relate in part to the integration of data from the ARF's accredited DASH universe estimates, which were originally scheduled for launch in March this year. More
MR data quality specialist Rep Data has integrated its Research Desk sample sourcing capabilities and SightX research platform, to give researchers end-to-end project capabilities. More
London-based data and AI consultancy Advancing Analytics has secured a growth investment - size unknown - from backers including Databricks, of whose partner network it is a member. More
In the UK, specialist MR staff recruiter James Webb has departed ENI to launch his own agency, Talent Hatch, with his wife Christy who brings marketing and strategy experience from major client side consumer firms. More
Tech research company Forrester has unveiled an AI Disruption Model, which analyzes whether AI is likely to accelerate, disrupt, reshape, or have limited impact on individual markets. The model has so far been applied to seventeen tech and service categories comprising more than 200 markets. More
Ipsos has launched EX Essentials, an AI-guided employee experience solution accessed through its Ipsos.Digital self-serve research platform. The new offering promises small and medium-sized organisations the methodology and rigour of a full enterprise EX programme. More
Palo Alto, California-based company Uniphore has launched Marketing AI, which aims to help marketers to understand customers, predict their next actions and simulate marketing outcomes before committing budget. More
In Johannesburg, South Africa, ad and media specialist Ornico has appointed former Nielsen commercial lead Hopolang Mothibeli as Commercial Director: Strategic Partnerships and Market Intelligence. The company is stepping up its ad intelligence offering to fill a perceived gap in the market. More
Berlin-based brand tracking and consumer insights platform Latana has appointed Dynata veteran Steve Ward as VP of Strategic Accounts. More
Cint has completed its sale to a consortium led by Triton Partners, and says it is beginning a 'new phase,' focused on accelerating innovation and investment across its research, media measurement, data and AI capabilities. More
In Ohio, data collection and fieldwork services firm Opinions LTD has appointed former Quest Mindshare marketing leader Moneeza Ali as Client Success Manager. More
In Tel Aviv, Similarweb has announced a new solution called AI Ads, providing data for those trying to understand the changing competitive landscape for ads in ChatGPT, as well as Google's AI Mode and AI Overviews. More
In London, MM-Eye has appointed Rosaleen Goldrick, former Chief Client Director at Ipsos, as Senior Research Director. The move strengthens the agency's expertise in understanding premium, luxury and high-value audiences. More
In the US, RCS Worldwide has promoted Alissa Pollack to President of Mediabase, which provides the music industry with airplay analytics, chart intelligence and other music data. Her new role is in addition to existing duties as President, Global Music Marketing at iHeartMedia. More
In the UK, former Savanta and YouGov researcher Jake Pryszlak has launched a B2B insight agency called The Reality Department. More
Martech software platform Astute has launched with more than EUR 1.03m in pre-seed funding. The money will help it to broaden its engineering infrastructure and build new tools to help enterprise b2b brands scale ads across niche independent media networks. More
In Australia, behavioural intelligence company Flowing Bee has appointed Jonny Hanratty as Head of Applied Research & Strategy. More
Voxpopme has teamed up with MRII to launch a new study of the state of the insights industry, which will feature researchers 'across roles and levels of seniority' sharing their perspectives on video, as well as quant assessment of trends and behavior. More
In New Orleans, data quality and anti-fraud specialist Rep Data has announced the appointment of Adam Goddard as Vice President of Sales, EMEA, supporting the company's continued growth across Europe. He was formerly Head of Growth in the region for Walr. More
In California, multimodal AI firm Luma and emotion analytics specialist Dumbstruck have announced a partnership promising brands and agencies a 'new category in advertising', Creative Intelligence. Their solution will combine AI and human response to content to provide insights that continuously improve and optimize. More
In the US, Unified CXM platform Sprinklr has appointed Jordi Ribas, a veteran of Microsoft and currently its President of Search & AI, to its Board of Directors. More
US-based res tech platform aytm has gone public with its data quality metrics, and says it will do so on a regular basis to promote transparency in the MR sector. The first Data Quality Benchmark Report contains every quality metric from 1.1 million survey attempts on the firm's proprietary panel, PaidViewpoint. More
US-based consumer researcher Smarty Pants has appointed Perrin Marion with the title of Brand Marketing Whiz, based in Manchester, VT. She will lead content development, event coordination and brand communications across channels and platforms. More
Customer feedback software firm Caplena has added an MCP, allowing a client's data on the platform to be seamlessly shared between a company's existing AI tools, documents and workflows. More
WPP-owned global communications agency Burson has acquired Limbik Inc., the partner company with which it developed its Decipher predictive intelligence platform. More
IncQuery, a research firm working for consulting and private equity firms, has launched an AI-assisted tool which checks the scope of a planned survey to ensure it addresses research objectives, before fieldwork begins. More
Boston, US-based competitive strategy and business intelligence firm Fuld has launched an AI-powered, end-to-end research capability called FuldONE, promising 'faster, deeper' insights combining automation with human expertise. More
DigitalMYnd has teamed up with New York-based product research specialist Target Research Group to launch the 'Immersive Marketing Insights Program' (IMI), a syndicated consumer intelligence service combining behavioral, qual and quant insights for food, beverage and personal care brands. More
Media verification specialist DoubleVerify (DV) has added media quality measurement for TikTok's ad network Pangle, across the US and 47 other markets. More
Guideline has partnered with independent media agency Tinuiti to provide intelligence helping independent ad agencies strengthen their bargaining position in media buying. More
Comscore has reported second quarter revenue down 11.4% to $79.2 million, and adjusted EBITDA down a whopping 85% to $1.3 million (from $8.9 million in Q2 2025). Around a third of the revenue loss (only) is the result of divesting the Movies business during the period. More
Global insight firm Human8 has launched an AI-powered digital twin solution building on its deep experience of online communities. More
DIY surveys and forms pioneer SurveyMonkey has launched a plugin for ChatGPT, bringing customer, employee and market feedback directly into the GenAI tool. Users can now create surveys and analyze responses without leaving the ChatGPT interface. More
In New York, consumer research agency RSB Insights & Analytics has announced a series of leadership appointments, as part of a realignment of the business. Vidya Sen becomes CEO for India, SEA and MEA; Vidyotham Reddi as Chief Analytics Officer; and Bernice Klaassen as Senior Director, EU. More
Leeds-based insight consultancy Boxclever Consulting has appointed Natasha Ward as Associate Director in its Qualitative team, and Ashleigh Vayonitis as Finance Operations Manager. More
B2B intelligence group Informa TechTarget has launched the B2B AI Authority Index, a diagnostic tool to help B2B marketers understand and improve how they influence buyers in AI-mediated purchase journeys. More
In the States, community engagement platform Higher Logic has launched an AI Assistant focused on helping professional / membership associations organise and access their stores of knowledge. More
Comscore has launched a long-term 'transformational' plan which it says will realign the business, optimize how it works and 'invest in focused long-term growth opportunities.' The plan includes workforce reduction expected to generate $20-25m in annual run-rate cost savings. More
Consumer Intelligence company NIQ has reported revenue up 8.0% to $1.124 billion in the second quarter, equivalent to organic constant currency (OCC) growth of 5.8%; and adjusted EBITDA up 21.9% to $261.9 million. More
Australian industry bodies, the Australian Data and Insights Association (ADIA) and The Research Society (TRS) are proposing to merge, creating a single association for the country's research, data and insights industry from 1st July next year. More
Strategic advisory firm Nature has promoted to create two new Partners, Lizi Pritchard and John Crowley, effective immediately. More
In Calabasas, California, InnovateMR and its B2B wing Ivy Exec have upgraded their quality suite, Quality IQ by Innovate. The expansion adds advanced identity verification through Verisoul, new features for Text Analyzer (TA), and new facial recognition integrations. More
In London, Humankind Research has appointed former Truth Consulting researcher Victor Reynoso to its quant team. More
In the US, B2B marketing intelligence platform 6sense has announced four new upgrades designed 'to put defensible intelligence wherever GTM teams work' - including inside MCP-compatible AI agents such as Claude, ChatGPT and Agentforce; programmatically through new APIs; and within advertising workflows. More
The US insights and analytics industry grew revenue 7.8% to $89.3 billion in 2025, according to a report published by the Insights Association in partnership with ESOMAR, Outsell, and Michigan State University's MSMRA program. More
In San Francisco, Echovane has announced $1 million in funding, for development of its end-to-end agentic survey offering, and expansion of the global network of participants behind it. More
Former STRAT7 Crowd DNA leader Elliot Pigram has joined Amsterdam and London-based insight agency Outlier as MD and co-owner. The company has also appointed Sam Lipscomb, formerly of The Mix Global, as a Senior Director. More
In the US, eCommerce behavioral intelligence specialist Malachyte has secured $10 million in seed funding, with which to scale distribution and expand its senior commercial and product leadership teams. More
London-headquartered Rigour Research has further strengthened its US team with the appointment of Pavel Lubojacky as Senior Programming Analyst, based in California. More
Ad tech company PubMatic has appointed former Uber Advertising and Google exec Megan Ramm as Global Chief Revenue Officer, based in New York. More
Nielsen has acquired media monitoring, verification and measurement company DoubleVerify (DV) in an all-cash transaction valuing the company at around $2.15 billion. More
US-based global insights consultancy OvationMR has appointed Paul Wealleans as Managing Director, UK and EMEA, based in London, as it looks to accelerate its growth across international markets. More
Former Salesforce marketing leader Leah Pope has joined Zeta Global as Chief Marketing Officer, and will work alongside Candace Dean who has been promoted to Chief Communications Officer. More
In Boston, MA, B2B intelligence, media and marketing solutions firm TechTarget has reported a 3.2% decline in second quarter revenue, to $116.1m; and a 13% decline in adjusted EBITDA to $15.05m, reflecting 'a subdued market'. However, the firm reaffirmed its forecast of full year growth in both figures. More
HFS Research has appointed Justin Southwell as Executive Advisory Leader, working alongside clients to help them rethink and transform their businesses. This includes helping to expand the firm's AI-First Deal Labs, which helps companies redesign commercial models for the AI era. More
Bengaluru, India-based CRM software company Superleap has raised $3.7m in seed funding, with which to further develop its core machine learning model and autonomous task agents, and drive enterprise customer acquisition in the mid-market financial and commercial sectors worldwide. More
As rumoured last month, YouGov has named Kantar veteran Wayne Levings as its new Chief Executive, succeeding co-founder Stephan Shakespeare. Levings will join the company only in November, and step formally into the CEO role in February next year. More
In Stamford, CT, tech research and advisory firm ISG has announced second quarter results, with reported revenue up 6.4% to $65.5 million, and EBITDA up 13% to $9.4 million. After allowing for currency effects, both figures were up around 5%. More
Consumer intelligence firm NIQ has launched a monthly tracker for the EU's big 5 markets, which it says will help retailers, manufacturers and the media understand how inflation is evolving across grocery markets, and how shoppers are responding. More
Purchase intelligence firm Cardlytics has released results for its first full quarter without Bridg, its recently divested identity resolution and shopper intell platform. In Q2 the slimmed-down business had revenue of $36.9m, a fall of 36%, and adjusted EBITDA of $1.7m, down from $3.0m a year earlier. More
In the US, digital marketing agency New Engen has appointed Nik Hengel to lead its Advanced Analytics & Measurement Strategy function. More
Paris-based Shiplog, which uses agentic customer intelligence for online personalisation at scale, has raised just over EUR 800k in pre-Seed funding. More
In the US, data collaboration firm LiveRamp has announced results for the quarter ended June 30th, with total revenue up 10% to $214 million, and adjusted EBITDA jumping 40% to $51.4m. More
Sir Martin Sorrell's S4 Capital has reported smaller revenue but bigger profits in interim first half results: reported revenue for the digital marketing group was down 4.7% like-for-like (LFL) at £308.0 million, but operational EBITDA hit a new record of £38.0 million, up 127.5% LFL. More
Consumer insights firm The Research Agency (TRA) has launched a new proprietary framework called 'Aussie Minds,' designed to help marketers understand the motivations and values of Australian consumers. More
Custom MR firm AMC Global, a specialist in advice on launch strategies, has appointed long-time Gongos and Human8 researcher Crystle Uyeda as EVP, leading growth and business development initiatives, and strengthening client relationships. More
Mobile marketing platform AppsFlyer has announced an integration with ChatGPT Ads, to offer marketers measurement of the AI pioneer's ad campaigns directly within the AppsFlyer platform. More
Commerce intelligence and ad targeting platform Criteo has promoted Chief Strategy Officer Connor McGogney to CFO, succeeding Sarah Glickman, who after six years in the role will remain as an advisor until the end of September. More
Tech research and consulting group Gartner has reported results for the second quarter, with revenue up 1.8% (FX neutral) to $1.676 billion, and adjusted EBITDA up 4.4% on the same basis - and excluding a divested operation - to $466m. More
Ad effectiveness modelling platform System1 has appointed Kimberly Bastoni as Global Chief Commercial Officer (CCO). More
Florida-based holding company ACKWEST Group has announced the rebranding of Reckner Healthcare, which it acquired last year, as TestSet Health, bringing together Reckner's thirty years of research experience in the sector with the global reach and technology of TestSet. More
British retailer Marks & Spencer has appointed former dunnhumby MD Matt McLellan as its new Director of Loyalty. He joins from supermarket rival Morrisons where he has been Chief Customer Officer for the past year; and replaces Jade Sharpe who has left to set up her own consultancy. More
Customer experience firm Medallia has completed its previously announced recapitalization agreement with lenders. In addition to 'significantly reducing' its outstanding debt, the firm has $150 million of new capital to invest in transforming its solutions, with AI front and center. More
Data collaboration specialist LiveRamp has expanded its Cross-Media Intelligence offering to allow measurement across Meta and other channels such as CTV, programmatic, social and audio. More
Ipsos has promoted Kelly Beaver to global CEO, replacing Jean Laurent Poitou who is leaving after a year in the role to focus on 'personal projects. More
In San Francisco, digital twin company Simile has raised more than $200m, tripling its funding total to date. The money will allow it to continue building a team of researchers, engineers, designers and operators, in support of its mission 'to simulate all eight billion people on earth, accurately and honestly.' More
UK-based research group Savanta has appointed two Boston-based executives to its leadership team, as it grows its presence in the US. Michelle Yaiser joins as Chief Product Officer and Stephen DiMarco as Chief Commercial Officer. More
London company VST (Virtual Store Trials) has changed its name to Vazen, reflecting the extension of its offering beyond the original scope. The firm says the biggest change came as recently as this year, with improvements in the reliability and security of AI applied to highly curated retail data tables. More
In London, media researcher Fifty5Blue is in exclusive talks with the ISBA about investment in the continued growth of Origin, the trade association's cross-media measurement programme. More
In Cape Town, 22-year Kantar veteran Adhil Patel has returned to the business as Senior Director, Marketing Science. More
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