Grena Adds Nordics MD Role at NIQ

Global consumer intelligence group NIQ has extended the remit of MD Benelux Céline Grena, to also cover the Nordics, effective immediately. She will now oversee the group's operations and growth strategy across both regions. The news follows the departure of Anna Ekström.

NIQ, which grew out of the Buy division of Nielsen and was renamed from Nielsen Connect six years ago this week, how has operations in more than 90 countries and reports on more than $7.4 trillion spent by around 82% of the world's population.

The firm says Ekström's leadership has 'contributed significantly to the growth and success of NIQ's Nordic business.'

Based in Belgium, Grena (pictured) worked at NFO Infratest before joining Nielsen in November 2002 as an Associate Manager, Client Consulting - she has stayed with the company ever since, through a number of ownership and name changes, building her experience in market measurement, consumer intelligence and innovation and leading / building commercial and operations teams at local, regional, and global levels. She spent five and a half of the last seven years at the group's BASES innovation division.

Emilie Darolles, the group's Regional President, Western Europe comments: 'Céline's appointment reflects her exceptional leadership, deep knowledge of our business, and unwavering commitment to our clients and teams. Over the course of her career at NIQ, she has consistently demonstrated the ability to drive growth, inspire high-performing teams, and deliver value for our customers.' Grena herself states: 'These are dynamic markets with tremendous opportunities for our clients and our business.'

Home page: www.niq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.