RAIDAR is updated each day based on yesterday's DRNO stories. Last update 30th June.
RAIDAR taps the daily updates of company information found on the industry's newspaper, DRNO, to present a real-time ranking of the top companies in market research / insights, analytics and business data. See below the table for more on why it's the most comprehensive, open, up-to-date and flexible ranking ever seen in the sector.
RAIDAR is new and will have plenty of errors and omissions. It's also growing: we hope to have 100 companies in it sometime early in 2024. Please send us comments and suggestions either on the service as a whole or on particular figures: if you know something's wrong or just think you have a better source / estimate we'd love to hear from you. If you're a b2b research firm and would like to chip in regularly, ie contribute to the compilation of the rankings, get in touch. Ditto if you'd like to sponsor RAIDAR, from £600 / a month.
You can now filter results to include only certain types of company or selected HQ location (then sort for other variables using the column headers):
Remove all filters and sorts RAIDAR is still fairly new: please report any teething problems you encounter!RAIDAR Global Top 50 by Revenue (full year 2021) | ||||||||||
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RANK | Company Click logo for web site Hover for comments [sort by this] |
HQ / CEO [sort by this] |
Type [sort by this] |
2021 Revenue in USD [sort by this] |
2022 Rev in USD if av'ble [sort by latest] |
Valuation in USD (in some cases incl. parent) |
Year-end | Employees in qualifying roles [sort by this] |
DRNO | |
This calc | 2021 Rev. | |||||||||
1 | 1 | IQVIA![]() |
USA / Ari Bousbib | DV | 5,534m | 5,746m | 39,530m | 31st Dec | 34,316 | Search |
2 | 2 | Gartner![]() |
USA / Eugene A. Hall | FS | 4,519m | 4,994m | 25,920m | 31st Dec | 17,780 | Search |
3 | 3 | Adobe Systems![]() |
USA / Shantanu Narayen | DV | 3,867m | 4,422m | 37,500m | 2nd Dec | 7,342 | Search |
4 | 4 | Nielsen Holdings (was Media)![]() |
USA / David Kenny | FS | 3,500m | -- | 16,000m | 31st Dec | 15,000 | Search |
5 | 5 | Kantar![]() |
UK / Chris Jansen | FS | 3,283m | 3,062m | 4,000m | 31st Dec | 27,163 | Search |
6 | 6 | IHS Markit![]() |
UK / Douglas L. Peterson | FS | 3,145m | -- | 44,000m | 30th Nov | 10,800 | Search |
7 | 7 | NIQ![]() |
USA / Jim Peck | FS | 3,050m | -- | 2,700m | 31st Dec | 29,000 | Search |
8 | 9 | Ipsos![]() |
France / Ben Page | FS | 2,433m | 2,576m | 2,745m | 31st Dec | 20,000 | Search |
9 | 10 | Verisk Analytics excl Wood Mackenzie![]() |
USA / Lee Shavel | FS | 2,330m | 2,497m | 28,110m | 31st Dec | 7,000 | Search |
10 | 11 | Deloitte![]() |
USA / Punit Renjen | DV | 2,132m | 2,518m | 5,800m | 31st May | 17,625 | Search |
11 | 8 | Clarivate Analytics![]() |
UK / Jonathan Gear, CEO | FS | 1,877m | 2,660m | 4,200m | 31st Dec | 11,600 | Search |
12 | 12 | Circana![]() |
USA / Kirk Perry | FS | 1,850m | -- | ?m | 31st Jan | 3,300 | Search |
13 | 13 | Accenture![]() |
Ireland / Julie Sweet | DV | 1,848m | -- | 8,400m | 31st Aug | 30,080 | Search |
14 | 14 | Concentrix![]() |
USA / Christopher Caldwell | DV | 1,467m | 1,581m | 7,190m | 30th Nov | 78,750 | Search |
15 | 15 | Thoma Bravo RAIDAR co.s![]() |
USA / Dave Habiger / Joe Tyrrell | FS | 1,452m | -- | 10,990m | 31st Dec | 5,780 | Search |
16 | 16 | Salesforce![]() |
USA / Marc Benioff / Bret Taylor co-CEOs | DV | 1,380m | 1,633m | 9,834m | 31st Jan | 4,497 | Search |
17 | 17 | McKinsey & Company![]() |
USA / Bob Sternfels, Managing Partner | DV | 1,250m | -- | 12,000m | 31st Dec | 2,800 | Search |
18 | 18 | GfK![]() |
Germany / Lars Nordmark (Interim) | FS | 1,200m | -- | 2,500m | 31st Dec | 11,000 | Search |
19 | 19 | Qualtrics![]() |
USA / Zig Serafin | OI | 1,076m | 1,459m | 12,500m | 31st Dec | 5,600 | Search |
20 | 21 | Boston Consulting Group![]() |
USA / Christoph Schweizer, CEO | DV | 884.7m | 941m | 673m | 31st Dec | 2,412 | Search |
21 | 20 | Costar Group![]() |
USA / Andrew C. Florance | DV | 864.5m | 994.4m | 28,740m | 31st Dec | 5,653 | Search |
22 | 22 | Experian Consumer Insight![]() |
UK / Brian Cassin (CEO of Experian parent co.) | DV | 817.4m | -- | 25,930m | 31st Mar | 2,314 | Search |
23 | 23 | Dynata![]() |
USA / Mike Petrullo | FS | 760m | -- | ?m | 31st Dec | 2,600 | Search |
24 | 24 | IDG, Inc.![]() |
USA / Kirk Campbell | DV | 733.2m | -- | 1,300m | 31st Dec | 2,600 | Search |
25 | 25 | Wood Mackenzie![]() |
UK / Mark Brinin | FS | 660m | -- | 3,100m | 31st Dec | 2,082 | Search |
26 | 27 | Sitecore![]() |
USA / Steve Tzikakis | OI | 560m | -- | 2,400m | 31st Dec | 2,200 | Search |
27 | 28 | Gerson Lehrman Group (GLG)![]() |
USA / Paul Todd | FS | 531m | -- | ?m | 31st Dec | 2,300 | Search |
28 | 29 | LiveRamp - was Acxiom Corp![]() |
USA / Scott Howe | OI | 529m | -- | 2,300m | 31st Mar | 1,400 | Search |
29 | 31 | ICF International![]() |
USA / Sudhakar Kesavan | FS | 517m | -- | 1,870m | 31st Dec | 2,667 | Search |
30 | 32 | Westat, Inc.![]() |
USA / Scott Royal | FS | 510m | -- | ?m | 31st Dec | 1,700 | Search |
31 | 33 | Simon-Kucher & Partners![]() |
Germany / Mark Billige | FS | 503.2m | 574.1m | ?m | 31st Dec | 1,700 | Search |
32 | 34 | Sprinklr![]() |
USA / Ragy Thomas | OI | 492.4m | -- | 2,170m | 31st Jan | 3,245 | Search |
33 | 35 | Forrester Research, Inc.![]() |
USA / George Colony | FS | 481.4m | 537.8m | 626.6m | 31st Dec | 1,781 | Search |
34 | 36 | Zeta Global Corp.![]() |
USA / David Steinberg | OI | 458.3m | 591m | 2,140m | 31st Dec | 1,604 | Search |
35 | 37 | Informa Group![]() |
UK / Stephen A. Carter, Group CEO | DV | 451.1m | -- | 3,100m | 31st Dec | 3,400 | Search |
36 | 26 | Bain & Company![]() |
USA / Manny Maceda, Worldwide Managing Partner | DV | 450m | 580m | 391m | 31st Dec | 1,400 | Search |
37 | 30 | Toluna![]() |
USA / Frédéric-Charles Petit, CEO | FS | 449.3m | 518.9m | 2,080m | 31st Dec | 2,500 | Search |
38 | 39 | SurveyMonkey![]() |
USA / Eric Johnson, CEO | FS | 443.8m | 480.9m | 1,500m | 31st Dec | 1,175 | Search |
39 | 38 | Verint![]() |
USA / Dan Bodner, President and CEO | OI | 437.2m | 451.1m | 1,200m | 31st Jan | 2,150 | Search |
40 | 40 | RAND Corporation![]() |
USA / Jason Matheny, President and CEO | FS | 435.7m | 356.5m | ?m | 30th Sep | 1,770 | Search |
41 | 41 | American Institutes for Research![]() |
USA / David Myers | FS | 424.7m | -- | ?m | 31st Dec | 1,020 | Search |
42 | 42 | Booz Allen Hamilton![]() |
USA / Horacio D. Rozanski | DV | 420m | -- | 8,190m | 31st Mar | 1,460 | Search |
43 | 43 | Dunnhumby![]() |
UK / Dan Olley | FS | 418.3m | -- | 2,000m | 28th Feb | 2,600 | Search |
44 | 44 | Meltwater Group![]() |
USA / John Box | OI | 401.6m | -- | 588m | 31st Dec | 2,300 | Search |
45 | 45 | Contentsquare![]() |
France / Jonathan Cherki | OI | 400m | -- | 5,600m | 31st Dec | 1,500 | Search |
46 | 47 | Macromill![]() |
Japan / Toru Sasaki, Global CEO | FS | 387.8m | 366.8m | 253.2m | 30th June | 2,550 | Search |
47 | 46 | comScore![]() |
USA / Jon Carpenter, CEO | FS | 367m | 376.4m | 81.8m | 31st Dec | 1,382 | Search |
48 | 49 | Information Services Group![]() |
USA / Michael Connors | FS | 277.8m | 286m | 255.94m | 31st Dec | 1,600 | Search |
49 | 48 | GlobalData Plc![]() |
UK / Mike Danson, CEO | FS | 256m | 294.3m | 1,895m | 31st Dec | 3,652 | Search |
50 | 50 | YouGov![]() |
UK / Stephan Shakespeare / Steve Hatch from 1st Aug '23 | FS | 235m | 269m | 1,583m | 31st July | 1,650 | Search |
Definition: The table shows the 50 companies / groups identified thus far (10 more added 14th June) with the highest most-recently-reported annual revenue (ie 2021 or FY 2022 where complete) from activities in market and social research, insight generation and delivery, market analytics (not purely for financial / investment purposes), and business data analytics. See below for longer list of inclusions and exclusions.
RAIDAR is...
Comprehensive: RAIDAR aims to include every relevant business we can find, not just those that self-identify as researchers or those traditionally included in such rankings. The second 'A' in RAIDAR is key: where a significant proportion of a company's work is in qualifying areas, but not all, the ranking attempts to put figures on how much of its revenue comes from insights / analytics activities and how many of its staff are focused on this kind of work.
Up-to-date and flexible: RAIDAR will reflect what happened in the sector yesterday, as seen in articles on DRNO. In the case of current and planned M&A activity you'll be able to select whether you want this included in the calculations or excluded - in other words, 'Show me how the table will look once/if the NielsenIQ - GfK merger is finalised' - and so on.
Open: It's not an exact science, but we're open about reasons for inclusion or exclusion of companies and of their individual divisions. By hovering over a company name you can access our comments and reasoning - and by hovering over a revenue figure, you can see any calculations used to arrive at that.
Evolving: The database that feeds this table currently includes just over 200 firms, and these will be added into the sortable RAIDAR rankings a few at a time, as we continue to sift through the available data. We believe the listing is already more accurate, more inclusive and more up-to-date than other rankings you may have viewed: but the names and positions will change, significantly, as new and previously unconsidered firms are added in.
WHAT'S IN AND WHAT'S OUT?
Included: full service and ops MR companies (including panels and sampling), the research and analytics functions of management consultancies, MR and business data analytics and presentation software and platforms, market reports firms, passive data collectors / analysts, behavioural scientists, social media analysts / analysis software.
Excluded: financial sector analysts, pure marketing functions, list providers (marketing / sales functions), credit checking and consumer credit profiling agencies, loyalty schemes, clinical trials activities, other scientific research and analysis unassociated with market understanding or business process improvement.
On the RAIDAR? Shout about it: Note that from sometime in 2023 (July?) a specific top 50 (by latest annual revenue) will be published at the beginning of each month, and on the basis of this companies can license use of a button giving their RAIDAR ranking. More details of how this works and how much it costs will appear in DRNO (and here) in January .