Viacom Launches Cross-Media Targeting Platform

US entertainment brand Viacom has launched a new audience targeting capability called 'Surround Sound', offering advertisers the chance to reach specific audiences on every digital platform of the company's media portfolio, including MTV, Nickelodeon and Comedy Central.

Viacom's audiences span TV, motion pictures, online, and mobile platforms in more than 160 countries and territories. The firm has over 2,500 interactive media properties reaching a global audience of nearly 700 million.

Surround Sound offers advertisers targeted media buys across nearly 100 million homes on-air, and more than 80 million unique visitors online, as well as mobile and e-mail users nationwide. The system uses Adobe's AudienceManager to provide a single view of Viacom's cross-platform data assets.

Jim Perry, Nickelodeon's Head of Sales, comments: 'With 'Surround Sound,' we're offering advertisers the sustainable, scalable ability to reach very specific consumers across every screen we program - from television to online video, premium display, mobile and even e-mail advertising inventory.'

Web site: www.viacom.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.