Bizo Debuts DIY Retargeting Solution

Business audience targeting specialist Bizo has introduced a DIY retargeting solution, to enable companies to tailor display ads to those people who have already visited their web site, but have failed to take action while there.

San Francisco-based Bizo anonymously tracks more than 100 million business professionals worldwide, enabling advertisers to reach and engage audiences through analytics, social media engagement and ad targeting solutions. Additionally, the system compiles 'bizographic' data including industry, job function and company size.

In April, the firm closed a $10m Series B round of equity financing, which it is using to extend its platform and expand its sales and marketing teams.

The firm claims its new Bizo Retargeting solution is the first specifically designed for b2b marketers. Through web site audience analytics, the tool provides a snapshot of the 'business demographic' make-up of web audiences, along with an understanding of which audiences are converting.

Chris Mann (pictured), VP of Product Management, comments: 'With our self-service solution, we've packaged up one of the highest-performing display ad tactics, business audience analytics and Bizo's premium inventory, and made this accessible to organizations of any size on a performance basis.'

Web site: www.bizo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.