Ebiquity Grows and Restructures

UK-based media and marketing insights specialist Ebiquity has reported total revenue growth of 8% at constant currency - reported revenue was up 7.2% to £68.5m (2013: £64.0m). The firm has also announced a business restructure.

Founded in 1997 as Thomson Intermedia, Ebiquity has moved from being predominantly an ad monitoring company to focusing on data analytics for the media and marketing sector. The company has more than fifteen offices worldwide and over 800 employees.

Ebiquity will now focus on three business segments: 'Media Value Measurement' (MVM) which includes its media benchmarking, financial compliance and associated services; Market Intelligence (MI) which includes Ebiquity's advertising monitoring, reputation management and research/insight services; and Marketing Performance Optimization (MPO) comprising marketing effectiveness services and the recently acquired Stratigent digital analytics business.

For the twelve months ended 30th April 2014, the group delivered its eighth successive year of growth, with operating profit up 10% to £11.5m at constant currency and £11.3m on a reported basis (2013: £10.4m). MVM accounted for 53% of total group revenue, up 9% to £36.4m; MI revenue was down from £29.6m to £27.1m - 40% of the group total; and MPO, which accounts for 7% of total revenue, saw revenue rise to £4.8m from £2.0m.

CEO Michael Greenlees (pictured) commented: 'This has been a year of considerable change and momentum as we continue our journey to becoming a global leader in data analytics. We have restructured our business so it is best placed to take advantage of the ever changing marketing industry and we have put the necessary building blocks in place to accelerate our international business, especially in the US and Asia. We begin the new year with a high level of visibility on revenue potential which gives us confidence about the year ahead.'

Web site: www.ebiquity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Ebiquity
• All news