Four New Panels for Borderless Access

Borderless Access, known as a specialist in emerging markets, has introduced proprietary panels in three distinctly developed economies - Germany, the UK and the US - as well as Egypt.

The firm's panels are profiled for more than 40 parameters, ranging from demographics to special attributes such as mobile, auto ownership, IT, B2B and travel, as well as respondents' behavior on social media, mobile devices and other digital formats. Borderless has offices in the US, the UK and India, and added panels in Malaysia and Hong Kong in August.

SVP Dushyant Gupta (pictured) comments: 'We are expanding our network and service offering in key markets like the US, UK and Germany, due to the growing demand from clients looking for consumer insights across emerging segments amongst these developed geographies. We are committed to expand our reach in emerging markets, evident from our five new proprietary panels in the last six months - Kenya, Vietnam, Hong Kong, Malaysia and now Egypt. With this launch, we are enabling our global clientele and researchers access to experiences and insights of modern digital consumers across the fastest growing and developed markets of the world'.

Web site: www.borderlessaccess.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.