RealityMine Launches 'RealLife Shopper' Reports

Mobile research technology firm RealityMine has launched RealLife Shopper, which provides a daily report of consumers' product browsing and purchasing behaviour within retailers' web sites and apps.

From UK offices in Manchester and London, and a base in Sydney, Australia, RealityMine provides individual level mobile usage data via the RealityMeter data collection tool. So far this year it has launched RealLife Profiles, which provides a daily summary of passively collected data on individual panellists; and RealLife Media Players, allowing customers to view more detailed video consumption behaviour on an individual basis, on any sample and any device.

The new RealLife Shopper solution will initially focus on behaviour within Amazon's web sites and apps, after which further retailers will be added. Where available, reporting will offer data on internal search, product page views, 'add to basket' events, purchase confirmation and basket contents. Data is currently available for iOS, Android, Windows and Mac OS in the US, Japan, the UK, Germany, France, Spain, Australia, Canada, Mexico and the Netherlands.

COO Chris Shaw (pictured) comments: 'The retail vertical continues to become increasingly competitive and with Amazon as the disruptor in chief, the demand for a deep understanding of consumer behaviour within its ecosystem has continued to grow. RealLife Shopper will deliver our clients an easy to use feed that allows for total visibility of the key shopping actions that lead to purchase events within Amazon and additional retailers as we develop the product further'.

Web site: www.realitymine.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.