Nielsen's Jessica Hogue Joins Innovid

In the US, online video ad and analytics tech firm Innovid has hired former Nielsen exec Jessica Hogue as General Manager, Measurement and Analytics.

A pioneer in CTV ad technology five years ago, and reaching more than 75 million households via integrations with Roku, Amazon Fire, Apple TV and Samsung TV, Innovid was also the first in the industry to be granted Media Rating Council (MRC) accreditation for video ad measurement in a connected TV environment (CTV). Earlier it gained accreditation for video and companion display ad served impression tracking across desktop and mobile web, and for video ad viewability measurement on desktop. In January, the firm secured $30m in pre-IPO funding, for use in developing its CTV ad technology offer and expanding its global footprint.

Hogue (pictured) joins after twelve years at Nielsen, where she latterly served as SVP, Digital, leading the Digital Client Service team. In this role, she was responsible for partner development, ad tech platforms and content distribution, and digital native business. Earlier, she was the firm's SVP of Product Leadership and was instrumental in the rollout of cross platform measurement. Prior to this, she worked for MR agency Guideline as Relationship Manager.

Commenting on the appointment, CEO Zvika Netter said: 'The exponential rise of CTV heralds new demands for intelligence across the video landscape, with more forthcoming analytics for CTV and premium video experiences. We are thrilled to welcome Jessica to our management team, as she will play a critical role in meeting this industry need as we expand and enrich our measurement and data management capabilities'.

Web site: www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.