Magid Hires in New York and Salt Lake City

US-based strategy and custom research company Magid has appointed Brian Katz as Senior Vice President, Product and Data Strategy, in New York; while qualitative researcher Jason Rice has joined its Gaming and Esports practice in Salt Lake City, Utah.

The company, which was founded by television 'news doctor' Frank N. Magid in 1957, studies how human behavior is affected by content and advertising across traditional and new media platforms. Katz (pictured) joins with a background in media research, data strategy and audience attribution. Most recently he worked for video marketing tech firm Eyeview as VP, Head of Advanced TV; prior to which he was TiVo's SVP, Audience and Purchaser Insight; VP, Research at NBCUniversal Domestic TV Distribution; and Research Director at Paramount Pictures. In his new role, Katz will support the company's eDNA dataset, which captures and maps the nuances of consumer emotion across both linear and OTT television content and advertising.

Kate Morgan, Chief Product Officer and Head of the Global Media & Entertainment practice, comments: 'We are excited to have Brian's extensive knowledge and experience on our team as we look to integration opportunities and new eDNA product extensions, including movies. His experience will be invaluable to ensuring we meet our clients rapidly evolving needs in the area of attribution, advertising context and audience measurement'.

Separately, Rice joins as Director of Qualitative Research, leading research and consulting projects for clients in both domestic and international markets. He spent the past four years at Greenberg Strategy, leading multiple engagements for clients, and meanwhile travelling globally, conducting qualitative sessions to help inform brand positioning, concept evaluation and refinement, product development, and explore white space opportunities. Prior to Greenberg, he was a freelance writer and analyst, contributing to several video game culture sites.

Web site: www.magid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.