Recently formed group STRAT7 has launched a specialist business strategy offering called STRAT7+, based in Stockholm. Martin Hörnqvist, former CEO of toymaker BRIO, joins to lead it.STRAT7 was launched in April by data and analytics agencies ResearchBods and Bonamy Finch together with start-up LiFE. Building on existing group capabilities in data collection, analytics and insight, the new STRAT7+ business will support companies which want to create and deploy a strategic brand and insight-driven growth plan.
Hörnqvist (pictured) joins from Weber Shandwick-owned communications services firm Prime, where he served as a Senior Consultant. Earlier, he worked for Swedish toy brand BRIO as CEO, having previously spent a decade at Electrolux - initially as Director of Consumer Insight and latterly as VP, Head of Market Driven Growth.
Barrie Brien, CEO at STRAT7 comments: 'We're delighted to have Martin and his team on board as we continue to bolster the STRAT7 group offering. They bring a wealth of strategic experience and knowledge to our existing data collection, analytics and insight capabilities'.
Web site: www.strat7-group.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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