Crowd DNA Hires, Rebrands Quant & Analytics Offer

Cultural insights and strategy consultancy Crowd DNA has recruited RDSi director David Power to manage its quant and analytics offer, which is being rebranded as 'Crowd Numbers'. Power will join the firm in November.

Crowd DNA conducts commercial and thought leadership research in sectors including media, fashion retail, technology and entertainment. The firm combines researchers with strategists, writers, designers and film-makers, based in offices in London, Amsterdam, New York, Sydney and Singapore.

Power (pictured) will join after three years at RDSi, before which he was Group Senior Insight Manager at Hachette. Earlier, he worked for media company Future Publishing, having begun his career at McCallum Layton. In his new role, reporting to London MD Matilda Andersson, he will direct all services the Crowd Numbers team provides across the firm's offices, with these often integrated alongside methods such as ethnography, semiotics and trends exploration. Under the new name, Crowd Numbers will continue to provide online survey solutions, but also move into areas such as passive tracking, data synthesis, social listening and machine learning.

Group MD and founder Andy Crysell comments: 'This is about giving data and quantitative work a louder voice in our business. We have a first-rate team and high quality case studies to build on. And now with David on board, we're excited by the potential we have to apply more of a data led perspective to our ambition of providing our clients with culturally charged commercial advantage'.

Web site: www.crowddna.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.