2CV Promotes for Two MD Roles

London-based boutique insights agency 2CV has promoted Sabine Cronick - previously Head of Quant - to Managing Director, UK; and Jennifer Axen, previously Head of Qual, to MD North America.

2CV is a full service agency with additional offices in Los Angeles and Singapore, founded in 1989 and acquired by Cello a dozen years ago this month. The firm says the promotions reflect increasing global demand for its services.

Cronick's 'pivotal' contribution to the firm has included introducing new analytics tools and approaches, adding greater value and impact to clients' businesses, and setting up companywide mentoring schemes. She comments, 'I'm excited to take over the reins of 2CV's London office - I'm keen to uphold my predecessors' values of collaboration, compassion and courage whilst also putting my own stamp & twist on things'.

Axen joined in 2014 after running her own business, and has combined 'transformation' of client relationships with the introduction of new approaches, raising the bar in qualitative standards across the business. She says: 'I joined 2CV because it's a company that's made up of brilliant, modest, creative and hard-working people that have each other's backs. I am so proud of the work we do for our clients and feel honored to be a part of such a stand-out organization'.

Global COO Tim Blandford adds: '2CV globally recognize the immense contributions that Sabine and Jen have made to our combined success. They are not only stand out leaders but brilliant research practitioners, as well as thoroughly charming people, we're proud to have them leading our respective businesses'.

The company is online at www.2cv.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.