Pureprofile Creates Sales and Marketing Leader Role

Australian ad targeting and research platform Pureprofile has hired former Mintel / Toluna exec Anna Meiler for a newly created position, Head of Sales and Marketing.

Pureprofile collects consumers' profile data in exchange for rewards, and offers ad targeting, content strategy and research panel services. The company has been restructuring in an attempt to turn round its fortunes: in February it sold off the Australia and New Zealand divisions of its Cohort data insights, programmatic media and lead generation business, following last October's sale of its Media Trading Business, in order to focus on its core strengths in Data & Insights and Media. Then in August, CEO and MD Nic Jones resigned, after the company posted a $10.7m full year net loss after tax.

Meiler (pictured) joins from London-based consumer market intelligence firm Mintel where spent more than five years, including three as Country Manager for Australia and New Zealand, based in Sydney. Prior to this, she spent nearly six years at online community and survey tech provider Toluna, latterly as an Account Director; having previously worked for mobidata, Audi and Volkswagen.

In her new role, Meiler will be responsible for the company's sales and marketing, while focusing on driving growth for Pureprofile's programmatic media business. COO Melinda Sheppard comments: 'Anna has an excellent track record in the industry and a deep understanding of the data and insights world, coupled with the proven ability to develop new businesses and market opportunities. She's a great choice for the role and we're thrilled to have Anna as part of the Pureprofile family'.

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.