LRW Makes 5th Acquisition of the Year

LA-based research agency LRW Group has acquired digital marketing and innovation agency T3, based in Austin, TX and with more than 200 employees.

LRW Group operates two core divisions - Perspective and Action, and includes companies LRW, Kelton Global, ISA, LRWTonic, LRWMotiveQuest, LRWGreenberg, Strativity, Killer Visual Strategies, Karma Agency, Salt Branding and icanmakeitbetter. The group also has offices or facilities in ten other US cities and in London.

T3 is headquartered in Austin with presences in New York, San Francisco and Atlanta, and focuses on brand design, product design and 'modern loyalty'. This is LRW's fifth acquisition of 2019, following California-based research consultancy Greenberg Strategy and visual communication agency Killer Visual Strategies, earlier in the year, and branding agency Salt and communications firm Karma Agency last month.

T3 will join the Action Division, which helps businesses apply insights to activate branding and marketing. Company President Ben Gaddis will continue to oversee the agency's day-to-day operations, and will assume the CEO role from founder Gay Gaddis. Action Division President Tom Bernthal comments: 'In a highly competitive world of digital marketing and customer experience, T3 truly stands out for its relentless focus on innovation and for its proven success to help brands reach their full potential. T3's sustained growth and achievement over the last three decades is a testament to its ability to adapt and thrive through the breakneck pace of change in the digital space. We see the same resilience in them that we see in our group's DNA, which makes them a natural fit for our company's culture and goals'.

Ben Gaddis says the deal gives his company 'the ability to scale and take T3 to the next level, while maintaining our unique culture'. He adds: 'At our core, we're a family business that has always valued an independent mindset. It's an honor to build upon Gay's legacy and lead the company in this next phase of our journey'.

LRW Group Chairman and CEO Dave Sackman (pictured) comments, 'T3 is the latest example of our commitment to developing a comprehensive marketing services company that builds and expands the world's most iconic brands. One day we'll look back at 2019 as the year that truly launched LRW Group into the next stratosphere of capabilities that translate sophisticated analytics and insights into unparalleled brand impact'.

The company is online at www.lrwgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.