MetrixLab Opens in Delhi

Digital research firm MetrixLab has opened an office in Delhi, India, from where it will serve existing global clients, and support new clients across the region.

The Rotterdam, Netherlands-based firm, which is part of the Macromill Group, provides consumer insights while developing new technologies and integrating multiple data sources, to help clients with product innovation, brand engagement and customer value initiatives.

The new office will be led by MetrixLab India's MD Ravi Radhakrishnan, who will also continue to lead the Mumbai team. He will be joined by new Client Director Rahul Rastogi (pictured), who recently joined the company from Kantar after eleven years in a variety of roles. Rastogi previously worked agency side at TNS, RI and IMRS, and client side at Fidelity Investments and Diageo.

CEO Thijs Elias comments: 'India is in our high-growth AMEA region, and since the first office opened in Mumbai, the business has gone from strength to strength. Our new office in Delhi and the appointment of a Client Director of Rahul's caliber will be invaluable in realizing our growth plans in this important market, and in supporting all our teams in India'.

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.