BMG Names Head of Qualitative

In the UK, full-service agency BMG Research has appointed long-time Opinion Leader exec Neil Samson as Qualitative Research Director.

Founded in 1988 and headquartered in Birmingham, BMG delivers market and employee research, customer insights and public perception surveys to both public and private sector clients. Samson (pictured) joins from ethnographic agency Revealing Reality, where as Director - Qualitative Research he led behavioural insight and policy evaluation projects for a number of government departments and regulators. Prior to this he spent fourteen years at full-service consultancy Opinion Leader; latterly as a director, managing a team which specialised in government, not-for-profit, charity, and regulatory research. He previously worked at GfK NOP and at MR and social research agency Family Kids and Youth, having earlier held positions at Barnardo's and the Children's Society.

Commenting on the appointment, MD and co-founder Dawn Hands said: 'Neil joins us with 25 years' experience of qualitative research across a wide range of methods including deliberative research, ethnography and behavioural science. He is in a strong position to grow this area of the business and advise our clients on how best to conduct research that generates a positive impact'.

Web site: www.bmgresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.