Kids Insights Expands to Brazil

Manchester, UK-based kids, tweens and teens specialist Kids Insights has expanded to Brazil, through a partnership with Latin America-based digital company Kids Corp.

Kids Insights, which is part of kids' market intelligence specialist The Insights People, surveys more than 2,500 children every week, or 125,000 a year, across four continents and eight countries. In July 2018, it made its debut in the USA, and last year, it began operations in France, Germany, Italy, Spain, and India.

From March 2020, Kids Insights Brazil will begin surveying 410 kids a week in the country, to provide companies with access to real-time market intelligence on the attitudes, behaviour and consumption habits of Brazilian children. As part of its launch in Brazil, Kids Insights has partnered with Kids Corp, which has offices in Argentina, Mexico and Colombia, and offers digital solutions for advertisers and content creators who engage with more than 150 million children every month.

Demian Falestchi, CEO of Kids Corp, said the products and services the two companies plan to launch will enable advertisers, agencies and content creators to access information about the preferences, behaviour and trends of the 'kids' segment. Nick Richardson, CEO of Kids Insights, adds: 'Brazil is a significant market, which is changing and developing at such a significant rate - meaning that companies who are creating content and products for children are finding it increasingly difficult to understand children's ecosystems and what that means for them. We are excited to be working in partnership with Demian and his team at Kids Corp and look forward to providing organisations in Brazil access to our market intelligence portal'.

Web sites: www.kidsinsights.com and www.kidscorp.digital .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.