OpinionWay Expands to Krakow and Warsaw

Paris, France-based MR firm OpinionWay has expanded to Poland, opening offices in Krakow and Warsaw.

Launched in 2000, OpinionWay specialises in areas such as market understanding, brand issues and product and service development, for B2B and B2C clients. The firm has had a presence in North Africa (Morocco, Tunisia, Algeria) since 2016, and earlier this year, announced plans to pursue growth across sub-Saharan Africa and Eastern Europe.

The new OpinionWay Polska is led by Managing Director Nicolas Curtelin (pictured), who joined the firm in Poland last September after spending more than a decade as a freelance researcher. For the three years before this period, he was an RE at OpinionWay, and earlier he worked for Schneider Electric as an RE in the Corporate Marketing department. Curtelin is joined by Piotr Sztabinski, who will oversee business development.

Hugues Cazenave, President and founder of OpinionWay, comments: 'We have already created subsidiaries with high potential in Morocco, Algeria and Tunisia. We are convinced that the innovative offers developed by OpinionWay in France (in analytics, social media intelligence, data hybridization, customer communities, etc.) can be deployed successfully across French borders. Poland is an excellent regional hub to serve our international customers and develop OpinionWay in Eastern Europe'.

Web site: www.opinion-way.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.