Kids Insights Expands to Mexico

UK-based kids, tweens and teens specialist Kids Insights has launched in Mexico, where it will survey a total of 21,000 children each year.

Launched in 2017 and headquartered in Manchester, Kids Insights offers marketers a range of resources on the consumption and behaviour trends of 4 to 18-year-olds. A year after launch, the company closed a six-figure round of funding, which it has used to scale in the UK and expand internationally.

After introducing a US version of its 'Kids Insights' service, the firm launched in mainland Europe to survey more than 200 children every week in each of Germany, France, Italy and Spain. It has since rolled out an Asia Pacific business, Kids Insights India; and expanded to Brazil, through a partnership with Latin America-based digital company Kids Corp.

Commenting on the firm's latest news, CEO Nick Richardson saysthe launch will provide clients with data on preferences, behavior and trends of the kids and teens segment across the Mexican market. He adds: 'We look forward to supporting Mexican businesses and businesses looking to enter the Mexican market with industry-leading independent data and insights'.

Web site: www.kidsinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.