GutCheck Hires for Sales and Client Leadership Roles

In the US, market research and analytics company GutCheck has appointed two Executive Vice Presidents: Jessica Gaedeke for Sales and Brian Harmon for Client Service and Delivery.

Launched in 2010, Denver, CO-based GutCheck offers a device-agnostic quant and qual platform which can ingest and synthesize data from a wide variety of sources, including respondent data, data management platforms, CRM systems, and other behavioral and attitudinal data. Gaedeke joins with more than fifteen years' MR and sales experience. She most recently served as the Chief Revenue Officer of Designalytics, a research firm specializing in package design measurement. Prior to this, she held leadership positions with Nielsen BASES, Affinnova and InsightsNow, and worked across the consumer packaged goods, technology and services verticals.

Harmon joins after nearly two decades at Kantar, most recently as MD of the Atlanta office, and previously in leadership roles with TNS and Millward Brown. He began his career at MCI WorldCom.

Commenting on the appointments, CEO Matt Warta said: 'We couldn't be more excited to have professionals of this caliber joining our business. We were looking for top market research talent to lead our sales and client service teams, and with more than 35 years of combined industry experience and a long track record of success, we found exactly that in Jess and Brian'.

Web site: www.gutcheckit.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.